Yash Aggarwal

• Managing product with a zero-deployment strategy, optimizing features to enhance acquisition, and driving the roadmap from concept to launch.
• Analyzed user feedback & metrics to assess product performance, driving improvements that reduced account opening rejection rates from 24% to 9%.
• Implemented & streamlined the app-based DIY onboarding journey, enhancing tracking, reducing steps from 20 - 7, boosting acquisition & conversion.
• Stakeholder management to align product vision & requirements with business objectives.
• Collaborate with cross-functional teams including developers, designers, marketing & compliance to prioritize & deliver high-quality business solutions.
• Conceptualized and launched a wealth creation tool, enabling goal-based selection of Mutual Fund baskets, from ideation to live deployment.

Achievements

• Reduced the average drop-off rate from 26% to 6%.

• Drove a 30% increase in revenue from DIY customers, scaling from ₹130 Cr to ₹170 Cr in the current fiscal year.

• Drive yearly business worth Rs.25 crore+ with team size of 6 channel managers & 4K+ active partners
• Managed vendor relationships and negotiated contracts for DIY account opening & E-KYC to ensure timely, budget-friendly delivery
• Managing Channels(Digital Referral Partner & Refer) for digital acquisition & activation of accounts
• Strategized, executed & managed campaigns across channels for various traction products

• Prepared a new business model for user base expansion, sales promotion & engagement, product & business development
• Conducted site data analysis to develop with Financial Projections and A/B testing for fixing the price of the product
• Prepared and Projected the wireframes and the functioning of the developed product & the UI design of the product

• Conducted a market survey to understand the acceptance of GIG Industry & Internships
• Worked with the co-founder of my company for strategic sales planning and lead generation in B2C
• Worked & lead the sales team to increase revenue by approximately INR 35,00,000
• Received Best Seller of the Month award in Feb 2020