Yash Dudeja
National Business Development Head (PAN India)
Gurgaon,Haryana
Summary
Experienced Retail Operations, Sales, Marketing, and Business Development Professional with 17 years of proven expertise. Proficient in managing COCO, FOFO, and COFO business channels, I bring extensive experience in retail operations, franchise acquisition, sales management, and strategic planning. Skilled in P&L and ROI analysis, I specialize in maximizing profitability and implementing effective business strategies. With a passion for fostering a culture of innovation, I value out-of-the-box thinking among employees and prioritize their satisfaction, recognizing that they are the cornerstone of organizational success. I thrive on cultivating strong partnerships with business associates, believing that collaboration nurtures diverse experiences and insights essential for sustainable growth.
Overview
18
18
years of professional experience
7
7
years of post-secondary education
Work History
National Business Development Manager
Numero Uno Clothing Ltd.
06.2023 - Current
- Successfully devised and implemented comprehensive business development strategies, resulting in a significant augmentation of brand presence and market share
- Demonstrated prowess in launching 23 Exclusive Brand Outlets (EBOs) within a tight 9-month timeline, each yielding profitable returns
- Spearheaded expansion initiatives nationwide, overseeing the strategic establishment of new showrooms
- Strategically positioned the company in key markets, leveraging market insights and consumer preferences to drive growth and revenue
- Conducted meticulous market research and analysis to pinpoint lucrative business opportunities
- Leveraged findings to devise targeted strategies, ensuring sustained growth and profitability
- Led property acquisition efforts, adeptly negotiating key terms and rental agreements for mall and high street locations
- Ensured seamless execution of documentation processes, including Letters of Intent (LOIs) and agreements, to facilitate timely store openings
- Conducted comprehensive Profit and Loss (P&L) analyses to determine the most suitable business format, including Company Owned Company Operated (COCO), Franchise Owned Franchise Operated (FOFO), or Company Owned Franchise Operated (COFO)
- Strategically aligned business approaches to optimize revenue generation and operational efficiency
- Cultivated and managed relationships with business partners and franchisees for upcoming stores
- Provided comprehensive training and support to ensure profitability from the initial phase of operations
- Collaborated closely with senior management to refine and evolve business strategies
- Incorporated market trends, competitive intelligence, and customer feedback into strategic planning processes, driving continuous improvement and sustained success.
National Business Development & Retail Manager
Saundh (Part of Sahiba Ltd)
10.2021 - 06.2023
- Managed all operational aspects and spearheaded business expansion efforts across India
- Oversaw operations for both Company Owned Company Operated (COCO) and Franchise Owned Franchise Operated (FOFO) business formats, ensuring seamless execution and alignment with organizational objectives
- Developed and implemented effective merchandise planning strategies to optimize product assortments and drive sales performance
- Ensured adherence to standardized operating procedures across all retail stores, maintaining consistency in customer service, inventory management, and overall operational efficiency
- Conducted regular reviews of Profit & Loss (P&L) statements at both channel and store levels, identifying areas for improvement and sensitizing retail teams to drive profitability
- Led the process of finalizing new store locations, negotiating rental agreements, and onboarding franchisees
- Provided ongoing support to franchisees, addressing concerns, and optimizing store profitability through effective operations and expansion strategies
- Conducted weekly and monthly performance reviews to identify areas of improvement and opportunities for growth
- Successfully opened 26 new showrooms within an 18-month period, contributing to a significant increase in business revenue
- Implemented weekly training programs to enhance the skills and capabilities of frontline staff
- Placed a strong emphasis on customer delight and relationship-building.
Area Operations Manager
Raymond Ltd.
06.2017 - 02.2021
- Oversaw multiple markets in North India, including Haryana, Uttarakhand, Rajasthan, NCR, and Punjab, managing a network of 70 Exclusive FOFO (Franchise Owned Franchise Operated) retail showrooms
- Achieved a remarkable Like to Like Sales Growth of 21% in the FY 2019-2020
- Implemented effective category management strategies to optimize sales performance
- Ensured the achievement of targeted sales numbers by meticulously planning and executing marketing activities
- Led the process of establishing new Mini TRS (franchisee stores)
- Developed and implemented a robust stock order management system
- Maintained high customer service standards
- Managed a diverse team of over 300 employees
- Proactively identified and capitalized on new business opportunities
- Conducted detailed P&L analysis for business partners and overall profitability analysis.
Regional in Charge
Van Heusen (ABFRL) Value channel FOFO
01.2016 - 06.2017
- Responsible for Merchandise Planning, VM implementation Product, Sales Planning & Reports, Business Review & Development, Marketing Initiatives, Cost Management, Inventory Management, Man Power Management, Recruitment, Training and ensuring SOP adherence at Stores
- North was the only Region who secured 15% L2L Growth at Pan India level in Value Channel for FY 2015-2016
- Opened 15 new showrooms which added 11 Cr
- Additional business
- Dealt professionally and courteously with all Customer Complaints or queries.
Regional spoke for My Fit (Customized fits)
Van Heusen
10.2014 - 12.2015
- Managed 65 Plus exclusive Van Heusen showrooms in the North region for the category
- Team motivation and management
- Planning and coordinating BTL activities
- Given classroom training to 400 plus employees
- Generated sales revenue
- Coordinating with corporate clients & major clients.
Senior Store Manager
Van Heusen GIP Mall Noida
02.2012 - 09.2014
- Team motivation and management
- Cost cutting
- Achieving monthly targets
- Staff management
- Recruiting and training staff persons
- Planning and coordinating BTL activities
- Generated sales revenue
- CRM implementation and execution
- Coordinating with corporate clients & major clients.
Store Manager
Van Heusen (Meerut)
12.2009 - 04.2011
- Team motivation and management
- Achieving monthly targets
- Staff training and resolving customer issues
- Given recognition for training staff persons for 8 other showrooms
- Generated sales revenue
- CRM implementation and execution
- Coordinating with corporate clients & major clients.
Entrepreneur (Owner)
Magnate apparels
08.2007 - 10.2009
- Running own business of manufacturing readymade garments
- Wholesale and retailing business for Shirts, Trousers, and Tracksuits.
Team motivation and management
GAS Jeans Connaught Place
03.2007 - 06.2007
- Team motivation and management
- Achieving monthly targets
- Staff training and resolving customer issues.
Store Manager
UCB(HG Retails) (Delhi South Ex. Ansal plaza Mall)
05.2006 - 03.2007
- Team motivation and management
- Achieving monthly targets
- Staff training and resolving customer issues.
Education
Digital Marketing -
XLRI Jamshedpur
01.1999 - 04.2002
MBA (Marketing) - undefined
ICFAI
PGDBM (Retail & Merchandising) - undefined
SBCS Cavendish
B.com - undefined
CCS University, Meerut College Meerut
01.1999 - 04.2002
undefined
Skills
Accomplishments
Business Turnaround for Saundh contributed to a great extent from 3 Cr to 28 Cr
Awarded for Highest enrollment efficiency for the territory in the year 2019(Raymond)
Received acknowledgement certificate during Raymond Tenure for opening highest number of Showrooms in the FY 2018-2019. In north territory in the span of 6 Months.
3 Times won Ace Superstar reward for high efficiency. (Raymond Ltd)
Won Kaizen certificate for optimum utilization of resources and cost cutting. (Van Heusen)
Rewarded as Distinguished Leader by retail Director for highest performance at Pan India (Van Heusen)
Timeline
National Business Development Manager
Numero Uno Clothing Ltd.
06.2023 - Current
National Business Development & Retail Manager
Saundh (Part of Sahiba Ltd)
10.2021 - 06.2023
Area Operations Manager
Raymond Ltd.
06.2017 - 02.2021
Regional in Charge
Van Heusen (ABFRL) Value channel FOFO
01.2016 - 06.2017
Regional spoke for My Fit (Customized fits)
Van Heusen
10.2014 - 12.2015
Senior Store Manager
Van Heusen GIP Mall Noida
02.2012 - 09.2014
Store Manager
Van Heusen (Meerut)
12.2009 - 04.2011
Entrepreneur (Owner)
Magnate apparels
08.2007 - 10.2009
Team motivation and management
GAS Jeans Connaught Place
03.2007 - 06.2007
Store Manager
UCB(HG Retails) (Delhi South Ex. Ansal plaza Mall)
05.2006 - 03.2007
Digital Marketing -
XLRI Jamshedpur
01.1999 - 04.2002
B.com - undefined
CCS University, Meerut College Meerut
01.1999 - 04.2002
MBA (Marketing) - undefined
ICFAI
PGDBM (Retail & Merchandising) - undefined
SBCS Cavendish
undefined
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