YASH GUPTA
Gurgaon
Summary
I am a passionate GTM Operation and Analytics guy with a knack for turning numbers into actionable insights. With a strong experience in data analysis and a keen eye for marketing trends, I thrive on helping businesses make data-driven decisions in forecasting, reporting, analysis, insights, and target setting for GTM teams. I bring experience in driving complex, cross-organizational projects for process improvement, GTM development, building, and optimizing tooling solutions to execute and automate campaigns and streamline marketing and sales processes to improve efficiency and effectiveness, ensuring alignment with overall business goals.
Overview
5
5
years of professional experience
Work History
Sr Data Analyst Marketing Analytics
Chargebee
Remote India
06.2022 - Current
- Optimized and created processes for full lead lifecycle for GTM initiatives
- Created Chargebee's first-ever multi-touch attribution model
- Created lead scoring and lead assignment logic
- Created reporting frameworks to measure campaign success and marketing channel performance in a full-funnel view
- Built a custom web scrapper tool to automate the ICP validation process
- Managed Hubspot, Marketo, Salesforce, lead attribution, and other standard revenue marketing software
- Lead multiple tool implementations like Segment CDP, Madkudu.
Marketing Analyst
Airmeet
Remote
04.2021 - 06.2022
- Created automated data flow and reporting structure for all marketing domains and set up definitions for MAL, MQL, and SQL companywide
- Set up an attribution model to accurately measure pipeline and ROI for all marketing channels
- Worked with Marketing and Sales Stakeholders regularly to measure and analyze impact of their tactics on ROI, Product adoption, LTV.
Event Marketing Analyst
Cvent
Gurgaon
01.2019 - 04.2021
- Worked on Event marketing campaigns
- Project Registration and attendee goals and work with cross-department leaders to drive registrations and attendees
- Defining Lead progression and attribution criteria for Tier 1 event marketing campaigns
- Automated data flow and visualization for multiple Event marketing roadmaps, Budget vs Actual data, ROI metrics, Reg vs Attendee demographics, Campaign performance metrics etc.
Education
B.com (Hons) -
University of Delhi
High School Diploma -
Vidya Jain Public School - Delhi
Skills
- SQL
- Google Analytics
- Salesforce
- Marketo
- Snowflake
- Tableau
- Hubspot
- Zapier
- Madkudu
- Bigquery
- Python
- Attribution Modelling
- Webcrawling
- Advanced Excel
- Stakeholder Management
- Sales Enablement
- Sales Pipeline Management
- Revenue quotas
- Strategic forecasting
- Data Analysis
- Sales and Marketing analytics
- Pipeline Management
Languages
- English
- Hindi
Hobbies and Interests
- Stock Trading
- Baking
- Cricket
- Standup Comedy
Timeline
Sr Data Analyst Marketing Analytics
Chargebee
06.2022 - Current
Marketing Analyst
Airmeet
04.2021 - 06.2022
Event Marketing Analyst
Cvent
01.2019 - 04.2021
B.com (Hons) -
University of Delhi
High School Diploma -
Vidya Jain Public School - Delhi
Similar Profiles
Anchal SinghAnchal Singh
Field Intelligence Specialist at ChargebeeField Intelligence Specialist at Chargebee
Mansherin AnnaviMansherin Annavi
Program Manager - Enablement at ChargebeeProgram Manager - Enablement at Chargebee
Rajat SinghRajat Singh
Sales Development Representative at ChargebeeSales Development Representative at Chargebee
Thejjas Kumar RThejjas Kumar R
Solutions Engineer at ChargebeeSolutions Engineer at Chargebee
Rohit SharmaRohit Sharma
Assistent Consultent at Tata Consultancy ServiceAssistent Consultent at Tata Consultancy Service