Results-driven Business Analyst with a track record of success at Mercer Mettl and Freedom Property Investors, leveraging data analytics to drive insights and enhance strategic decision-making. Proficient in tools such as Python, SQL, Power BI, Tableau, and advanced Excel, with expertise in identifying trends, building analytical models, and executing data-driven strategies to boost business performance. Experienced in developing interactive dashboards, streamlining reporting processes, and supporting cross-functional teams. Adept at using CRM, CSM, and Zoho platforms to optimize client relationship management, and facilitate effective stakeholder engagement.
Tools: Power BI, SQL, Excel
Overview: Designed a dynamic Power BI dashboard to track and visualize monthly sales performance across multiple regions and teams.
Impact: Enabled leadership to monitor KPIs in real time, resulting in a 15% improvement in sales team productivity through data-backed insights.
Tools: Python (Pandas, Scikit-learn), SQL
Overview: Built a machine learning model to predict customer churn using CRM data. Conducted feature engineering and model tuning to improve accuracy.
Impact: Provided actionable recommendations that helped reduce churn by identifying high-risk customer segments.
Tools: Tableau, SQL, Google Analytics
Overview: Developed an interactive Tableau dashboard to evaluate the ROI of digital marketing campaigns across multiple channels.
Impact: Enabled marketing team to allocate budgets more efficiently, increasing ROI by 20%.