YASH JYOTIRMAYA
PGDM - Marketing
Tanah Merah Kechil Road
Summary
Strong leader and problem-solver dedicated to streamlining processes to promote organizational efficiency. Attentive to detail with experience in coordinating projects, programs and improvements in dynamic, fast paced settings.
Overview
10
10
years of professional experience
6
6
years of post-secondary education
Work History
Program Manager - Commercial
BharatPe
02.2023 - Current
- Managed AOP and P&L for OT department through tracking and reporting of key performance indicators like Cross-Sell and performance of strategic initiatives
- Liaised with sales, marketing, product and other cross-functional teams to develop solutions and accomplish shared objectives
- Managed pilot projects and revised programs based on feedback and results
- Managed 'Merchant Re-activation Program' resulting in reactivation of 860 churned OT merchants
- Collaborated with business team to set priorities and make adjustments based on business needs, resource capacity and sales performance
- Streamlined lead sharing and analysis processes for sales team, enabling better reporting and increased sales conversions
- Improved 'Rate-Card' efficiency resulting in 15% reduction in Onboarding CAC
Senior Manager - Marketing
ZikZuk Technologies Pvt Ltd
02.2021 - 01.2023
- Created strategic marketing plans for social media, content strategy and paid marketing campaigns across channels to achieve marketing goals, generating 1000+ leads per month
- Brand management: Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance brand strategy and communication
- Spearheaded client meetings to determine project needs
- Established a process to capture, track and analyze KPIs, & convert leads from marketing campaigns
- Onboarded 1200+ users on BFM platform via digital marketing leads
- Managed and collaborated with internal teams to create marketing collaterals, build marketing communications across channels
- Set-up sales team with 4+ sales executives, and trained them in handling and converting leads
- Overhauled in-house CRM platform resulting in 50% reduction in lead response time
Sales and Marketing Intern
Mars Wrigley Confectionary
04.2019 - 06.2019
- Analyzed the awareness of Customer loyalty program amongst company’s distributors through market research
- Competitive analysis to assess the positives and negatives and gain competitive intelligence
Business Development Manager
Lavangg-Dtp
01.2017 - 03.2018
- Responsible for sales and marketing of the products (ladies’ handbags and clutches)
- Achieved (B2B/B2C) sales figures of INR 27 lacs in FY 2017-18
- On-boarded 12 new resellers while retaining the existing ones
- Developed 4 new business regions for market expansion PAN-India
Greenlight Expert
UBER
03.2016 - 10.2016
- Supervised new on-boarding and training flow of Uber partners, accommodating batch training of 140-150 partners per day and resulting in 70% of activation of first trip for drivers
- Executing marketing campaigns for rider and driver acquisition
- Prepared all training modules for driver-partners including PPTs and SOPs
Assistant Engineer
Bhagwati Constructions
08.2014 - 02.2016
- Responsible for supervision and timely completion of construction work
- Quality inspection of work
Education
PGDM - Marketing-Finance
FORE School of Management
New-Delhi 07.2018 - 03.2020
BE - Civil Engineering
Sagar Institute of Research And Technology
Bhopal 07.2010 - 07.2014
Skills
Project management
Timeline
Program Manager - Commercial
BharatPe
02.2023 - Current
Senior Manager - Marketing
ZikZuk Technologies Pvt Ltd
02.2021 - 01.2023
Sales and Marketing Intern
Mars Wrigley Confectionary
04.2019 - 06.2019
PGDM - Marketing-Finance
FORE School of Management
07.2018 - 03.2020
Business Development Manager
Lavangg-Dtp
01.2017 - 03.2018
Greenlight Expert
UBER
03.2016 - 10.2016
Assistant Engineer
Bhagwati Constructions
08.2014 - 02.2016
BE - Civil Engineering
Sagar Institute of Research And Technology
07.2010 - 07.2014