Yash Kalra
Faridabad
Summary
Results-driven professional in sales management, known for high productivity and efficient task completion. Skilled in strategic planning, customer relationship management, and team leadership. Excel in communication, negotiation, and problem-solving to achieve sales targets and business growth.
Overview
7
7
years of professional experience
Work History
Regional Sales Executive
William Grant & Sons India Pvt. Ltd.
Noida
12.2023 - Current
- Directed all aspects of streamlining trade sales and the distribution network of the WG&S portfolio while managing an INR 12 Cr NSV business; served key roles in rationalizing the upgradation of the distribution network to maintain market discipline.
- Displayed proficiency in designing various business promotions and incentive schemes to meet monthly sales objectives, which helped in increasing MS.
- Planning and executing P&L, A&P budgets, and generation versus spend for Western UP.
- Assessed market conditions, monitored competitors' activities, and provided recommendations for better sales performance.
- Exercised a solution-oriented approach in maintaining and coordinating business relationships with key client accounts; highly instrumental in the closure of agreements and submission of claims, as per company norms.
- Established a strong record in running and navigating the promotional activities, as directed by senior management.
- Provided strategic leadership in driving brand visibility, menu listing, back bar display, signage, and bar merchandise across key accounts.
Senior Executive- Trade Marketing
Boutique spirit brands Pvt. Ltd.
Noida
10.2020 - 12.2021
- Handled trade marketing operations in Delhi and UP state.
- Planning and execution of CME activities separately for the on-trade and retail channels, as per segmentation and market dynamics.
- Facilitated communication between different departments resulting in improved collaboration among teams.
- Collaborated with sales department and marketing team to create opportunities for brand awareness for marketing and sales channels.
Trade Marketing Executive
B9 beverages Pvt. ltd.
Noida
06.2019 - 09.2020
- Discussed reports by category, brand, and customer with professionals to identify channel opportunities.
- Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
- Planning and execution of visibility, branding, and trade promotions.
- Timely execution of different drive cycles as per the brand's needs.
- Successfully conducting M&E after each promotion to check the profitability of the promotion.
- Tactical sponsorships and tie-ups of premium accounts to build more consumer experience and awareness.
Sales Executive
B9 beverages Pvt. ltd.
New Delhi
01.2019 - 06.2019
- Successfully managed and was responsible for the sales of over 200 accounts in South Delhi.
- Targeted new outlets and increased sales through proactive and negotiation techniques.
- Provided detailed and accurate sales forecasts to senior management.
- Monitored market trends, competitor activities, and product developments to adjust sales strategies accordingly.
Sales Intern
Bacardi India Private Limited
Faridabad
07.2018 - 08.2018
- Performed market research activities such as distributing satisfaction surveys and providing suggestions for future promotions.
- Dealing with different liquor licensees, channel sales management, and preparation of the cost of sales as per the rebate float in the market.
- Spot promotion to create buzz towards the new launch brands.
Education
MBA - Marketing
ISBR Business School
Bangalore 06-2019
Bachelor in Commerce Honours - Finance
Shaheed Bhagat Singh College
New Delhi05-2016
Skills
- Pipeline management
- Stakeholder management
- Brand activation and brand building
- Networking
- Sales channel management
- Market and competitive analysis
- Sales & Modern Trade Marketing
Languages
Hindi
First Language
English
Proficient (C2)
C2
Punjabi
Intermediate (B1)
B1
Personal Details
- Date of Birth - 5th May 1996
- Marital status - Single
- Nationality - Indian
Timeline
Regional Sales Executive
William Grant & Sons India Pvt. Ltd.
12.2023 - Current
Senior Executive- Trade Marketing
Boutique spirit brands Pvt. Ltd.
10.2020 - 12.2021
Trade Marketing Executive
B9 beverages Pvt. ltd.
06.2019 - 09.2020
Sales Executive
B9 beverages Pvt. ltd.
01.2019 - 06.2019
Sales Intern
Bacardi India Private Limited
07.2018 - 08.2018
MBA - Marketing
ISBR Business School
Bachelor in Commerce Honours - Finance
Shaheed Bhagat Singh College
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