Yash Kashyap
Mumbai
Summary
Results-driven Associate Account Executive with a strong background in data analytics and leadership. Successfully led global communications for major corporations, boosting their international presence and driving innovative growth strategies in diverse sectors.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Associate Account Executive
ADFACTORS PR
06.2025 - Current
- Drove CEAT’s expansion through Camso integration and digital innovation, positioned KEC as a leading EPC player with projects in 110+ countries, elevated Raychem at global industry events, and accelerated Zensar’s AI-led growth in Latin America and Africa.
- Led global communications for RPG Group across automotive, infrastructure, IT, pharmacy, and energy, enhancing international visibility of key subsidiaries including CEAT, KEC International, Raychem RPG, Zensar Technologies, HML, and Asvata.
- Guided Adani Cement’s global sustainability narrative by managing communications on net-zero commitments and international frameworks, coordinating a 96-hour communication scenario to ensure transparency and bolster stakeholder confidence.
- Spearheaded a 72-hour crisis communication response for Tata Electronics Private Limited, orchestrating global media and stakeholder messaging with agility and precision.
- Assisted in crisis communication by preparing holding statements, FAQs, and scenario-based responses.
- Cultivated media relations for Fractal AI, sharing breakthroughs and industry developments with international technology journalists and thought leaders to strengthen brand positioning.
- Supported Ascent Foundation, a peer-learning network founded by Marico Foundation, aimed at empowering 1,200+ high-growth Indian entrepreneurs through collaborative learning and trust-based leadership, with strategic communications highlighting its scale and vision to expand nationally.
Corporate Communication Intern
Greaves Cotton Limited
05.2024 - 06.2024
- Monitored and synthesized daily news coverage across 100+ media channels, delivering comprehensive weekly reports to inform proactive communication strategies.
- Executed complex, high-pressure crisis management simulations spanning 72+ hours, honing real-time problem-solving and stakeholder communication skills.
- Produced and edited two departmental monthly magazines, enhancing content quality and accelerating publication turnaround.
- Collaborated with HR to streamline resume compilation and support rollout of new workplace policies, strengthening internal communication.
Intern, Relationship Management, Sales and Content Creations
TWS Global
06.2023 - 04.2024
- Collaborated with 80 companies during internship, contributing to acquisition of 19 clients.
- Analyzed social media activities and developed strategies that increased online traffic.
- Prepared weekly and monthly performance reports for management.
- Improved efficiency of MS Excel templates by integrating formulas, resulting in extra time to assist in forecasting workload.
Education
Bachelor of Arts - Mass Communication and Media, Psychology
CHRIST (Deemed to be University)
Bangalore, India05.2025
High school grade 12 - Economics, Accounting, English core, Entrepreneurship, Business Studies, Physical and Health Education
Delhi Public School
Navi Mumbai05.2022
Skills
- Brandwatch Analytics
- Google Ads
- Microsoft Office (Excel, PowerPoint, Word)
- Adobe Suite (Photoshop, Illustrator)
- Da Vinci Resolve
- Canva
- Talkwalker
- Sprinklr
- Atlas TI
- Data Analytics
- Leadership
- Problem Solving Abilities
- Interpersonal Communication Skills
- Creative Thinking
- Team Collaboration
- Strategic Thinking
Certification
- Principles of Public Relations, University of Colorado Boulder - Coursera
- Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more, IE Business School - Coursera
- Application of various AI toolboxes, Centre for Artificial Intelligence (Christ University)
- Introduction to Data Analysis using Microsoft Excel, Microsoft - Coursera
- Introduction to Data Analytics and Visualization, Christ University
Timeline
Associate Account Executive
ADFACTORS PR
06.2025 - Current
Corporate Communication Intern
Greaves Cotton Limited
05.2024 - 06.2024
Intern, Relationship Management, Sales and Content Creations
TWS Global
06.2023 - 04.2024
Bachelor of Arts - Mass Communication and Media, Psychology
CHRIST (Deemed to be University)
High school grade 12 - Economics, Accounting, English core, Entrepreneurship, Business Studies, Physical and Health Education
Delhi Public School