Yash Khatri

Events | Partner Relations | Health Camps

Events

• Developed aggressive marketing objectives to increase sales, ROI, and brand loyalty.
• Collaborate with Sales & Customer Success Teams to plan relevant events and nurture leads, opportunities & existing customers through various virtual and physical events. (Webinars, Round Tables, Trade shows, Conclaves, mixers).
• Developed ABM strategies and engagements around it.
• Planning of nurturing sequences for event attendees
• Manage & run city specific and PAN India communities for Loop.
• Writing content for Landing Page, Emails, Whatsapp Communication, One pagers for events.
• Achievements: Got shout-out in September 2023 and December 2023 for helping in increasing win rate through events.

Partner Relations

• To help partners with existing or creating new assets.
• To plan email nurtures to nurture partner community.
• To Plan Events for Partners.
• Plan masterclasses for partners to enable them with new offerings and product development.

Health Camps

• To plan and execute Health Camps for customers across office locations.
• To sell Health Packages to Employees. (Upsell/Cross Sell)
• To manage vendor relationships and ensuring they are prompt in their services.
• Creating marketing material for health camps
• End to End managing the camps.

Events | Partner Relations | Developer Relations

• Develop brand awareness and drive demand generation through events
• Plan and execute various virtual and physical events, webinars, round tables, and appointment setting campaigns
• Collaborate with VP Sales and sales directors to plan relevant events
• Targeting ABM accounts via various events.
• Work with Developer Community and PR Team for event planning and brand awareness strategies
• Manage budgets and goals
• Build relationships with media companies
• Set workflows for leads obtained from events & prepare and present reports on campaigns.
• Plan masterclasses for existing customers
• Participate in physical events and handle logistics
• Support overall marketing team goals and programs
• Achievements: Promoted to Assistant Manager-Field Marketing from Senior Specialist-Field Marketing on 1st July 2022.
• Ensured compliance with all safety regulations by conducting regular inspections of equipment/operations within the store

Events | Channel Marketing

• Handled Events and Channel Marketing for India, Bangladesh, Sri-Lanka, Myanmar.
• Plan events based on products, region, and company size
• Research upcoming events and plan event calendar
• Manage logistics for business promotion and marketing events
• Plan engagement activities for event attendees & set workflows for leads obtained from events
• Work closely with sales teams and enable them with MQL and email templates
• Handling of Channel Marketing
• Managing distributor and partner relationship.
• Prepare and present reports on campaigns
• Coordinate with local and global marketing teams
• Participate in events and handle booth
• Support overall marketing team goals and programs
• Achievements: Promoted to Senior Event Marketing Specialist from Senior Marketing Executive profile on 1st June 2021.

B2B & B2C Sales | Vendor Management | BTL Activities

• Create brand awareness and boost sales in assigned area
• Onboard new vendors and customers
• Handle team of Field Officers
• Cold calling and lead generation
• Plan BTL activities with vendors
• Manage vendor and customer relationship
• Take care of operations in assigned area
• Achievements: Best Team Leader- Mumbai for months of October, November, and December 2019.