YASH KUMAR LAL
Summary
Seeking to utilize my analytical skills to drive sustainable growth within a dynamic organization.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Regional CPO & Exchange Manager
Kia India
Bangalore
04.2025 - Current
- Exceeded Head Office targets for dealer appointment and rollout in Exchange and Certified Pre-Owned programs across South India.
- Drove BTL marketing initiatives, increasing brand visibility and customer footfall by over 32%.
- Achieved business accruals exceeding 35% through strategic program execution and dealer engagement.
- Ensured manpower readiness via structured training and deployment, boosting sales productivity and operational efficiency.
- Maintained dealer profitability above ₹20,000 per vehicle while surpassing accessories retail targets, enhancing overall profit per car.
Area Sales Manager
Kia India
Bangalore
06.2024 - 03.2025
- Achieved 22% increase in monthly sales, securing 2.1% Vahan market share and 7% wholesale growth.
- Expanded customer base by 20% through targeted outreach and new segment penetration initiatives.
- Oversaw territory performance, aligning dealer operations with regional sales and growth objectives.
- Enhanced dealer performance by 14% through structured reviews and strategic planning actions.
Business Development
Pulse sports
Delhi
04.2023 - 06.2023
- Gained comprehensive understanding of consumer experience and branding, strategically optimizing operations for optimal results.
- Proficiently disseminated product knowledge to a B2B client base.
Sales Support Coordinator
Suzuki Motorcycle India Pvt Ltd
04.2021 - 05.2021
- Effectively secured 45+ sales deals and served as primary liaison, engaging 250+ clients at the showroom.
- Analyzed customer buying behavior to enhance sales strategies and identify potential leads.
- Managed Social Media Optimization (SMO) for the dealership, implementing targeted strategies to boost online visibility, engagement, and brand awareness across various platforms.
Database Intern
Food Corporation Of India
07.2020 - 08.2020
- Efficiently processed 200+ data entries for tracking government commodities' inflow and outflow.
- Managed 7+ crore grain inflow/outflow, ensured accuracy.
- Reviewed 500+ sources for cloud integration.
Aftersales Assistant
Bajaj Auto Ltd
05.2019 - 08.2019
- Proactively engaged customers across multiple channels, addressing aftersales inquiries and orchestrating pre/post-sale interactions, resulting in the generation of 200+ valuable leads in the automotive sector.
- Coordinated 90+ automotive services and repair initiatives for business growth and revenue increase.
Education
PGDM - RESEARCH AND BUSINESS ANALYTICS
Lal Bahadur Shastri Institute Of Management
New Delhi04-2024
BBA -
IMS
Ghaziabad01.2021
XII -
Rajghat Besant School
Varanasi01.2018
X -
Rajghat Besant School
Varanasi01.2016
Skills
- English
- Hindi
- Microsoft Office
- Channel partner management
- Communication skills
- Teamwork
- Decision making
- Market research
- Client relations
- Presentation skills
- Problem solving
Certification
• Bloomberg Market Concepts, Bloomberg, 2022
• Data Analysis Using Excel, Coursera, 2022
• Environmental, Social, and Governance Certificate, Bloomberg, 2024
• Foundations of Digital Marketing and E-commerce, Coursera, 2023
• Data Analysis Using Excel, Coursera, 2022
• Environmental, Social, and Governance Certificate, Bloomberg, 2024
• Foundations of Digital Marketing and E-commerce, Coursera, 2023
Languages
- English
- Hindi
Projects
- Conducted customer satisfaction and preference surveys for Bajaj Platina (2019–2021), generating insights that drove product alignment improvements, and strengthened brand loyalty at the dealership level
- Executed a rural immersion (Manda Live Project, 2022), involving extensive field research across rural India to analyze consumer needs, socio-economic behavior, and market challenges
- Led market research for Plaeto in 2023, aligning foot health messaging with Indian parental preferences for children's footwear, and delivering actionable strategy recommendations
Academic And Co Curricular Achievements - Positions Of Responsibility
- Led a 5-member team in the strategic planning of an Inter-college festival, Achieving remarkable Mark fest success with 2000+ footfall and active participation from 8+ colleges. Demonstrated adept negotiation skills by securing 6.5 lakhs sponsorship to support the event's success., 2019
- Mathemania Club, As Vice President, guided a 15-member club in organizing 12+ offline and online events, including engaging activities like quizzes and treasure hunts. Offered certifications courses fostering a dynamic platform for skill enhancement and college engagement., 2020-21
Timeline
Regional CPO & Exchange Manager
Kia India
04.2025 - Current
Area Sales Manager
Kia India
06.2024 - 03.2025
Business Development
Pulse sports
04.2023 - 06.2023
Sales Support Coordinator
Suzuki Motorcycle India Pvt Ltd
04.2021 - 05.2021
Database Intern
Food Corporation Of India
07.2020 - 08.2020
Aftersales Assistant
Bajaj Auto Ltd
05.2019 - 08.2019
PGDM - RESEARCH AND BUSINESS ANALYTICS
Lal Bahadur Shastri Institute Of Management
BBA -
IMS
XII -
Rajghat Besant School
X -
Rajghat Besant School