Yash Pal
Social Media Marketing
Urban Estate Jalandhar
Summary
Proactive and achievement-oriented Marketing Manager bringing 5 years of marketing and leadership experience with special emphasis helping Immigration clientele. Effectively increases social media reach and client digital profile to catapult company forward with sustained growth. Articulate communicator, natural leader and organized manager.
Overview
9
9
years of professional experience
4
4
years of post-secondary education
Work History
Marketing Manager
Oceans Across
Jalandhar
03.2014 - Current
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Worked with graphic designers and writers to establish theme and tone for content.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Recruited and hired capable team members to add value and diverse skills set to marketing department.
- Used data analytics to track lead generation campaigns and improve quality.
- Identified and evaluated new technologies and add-on applications to improve and optimize marketing team efforts.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Improved website visibility through development and implementation of SEO strategies.
- Coordinated with design and media teams to develop high-quality creative assets.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Optimized email campaigns to increase open and click-through rates.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Conducted market research to identify new opportunities and target markets.
Education
Bachelor of Arts - Arts
04.2007 - 06.2011
Skills
Public and Media Relations
Market Positioning
Budgeting and Allocation
Client communication
Corporate Communications
Brand development
Marketing and advertising
Product development
Strategic planning
Market Analysis
Staff Management
Campaign management
Budgeting
Problem-Solving
Decision-Making
Multitasking Abilities
Excellent Communication
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Marketing Manager - Oceans Across
03.2014 - Current
Punjab University - Bachelor of Arts, Arts
04.2007 - 06.2011