Yash Panwar
Digital Marketing
Ghaziabad
Summary
Summary:
Expert Digital Marketer with proven record of exceeding marketing objectives by developing high-performing, multifaceted digital marketing plans and exceptional Client management skills. Passionate about connecting with target audiences and driving consistent growth. Insight-driven and adaptable to changing market conditions.
Overview
5
5
years of professional experience
4
4
Certifications
Work History
Business Manager (Sales & Marketing)
GNxt Systems
07.2023 - Current
- Developed and executed a high-impact Email Marketing Strategy, boosting engagement and conversions.
- Led the website revamp, optimizing content and design for enhanced user experience and lead generation.
- Managed and curated the weekly newsletter, driving consistent audience engagement.
- Implemented strategic lead generation tactics, including lead magnets and newsletter signups, capturing qualified leads.
- Designed and optimized website content for improved performance, aligning with brand voice and audience.
- Executed On-Page and Technical SEO strategy, increasing organic traffic and search rankings.
- Managed LinkedIn social media campaigns, achieving high conversion rates through targeted brand awareness and lead generation initiatives.
- Led Account-Based Marketing (ABM) efforts, driving growth in key market segments.
Salesforce Associate
Delhi One
01.2022 - 05.2023
- Led the migration to Salesforce CRM, streamlining company operations and boosting efficiency.
- Simplified CRM processes, trained staff, and ensured smooth adoption.
- Collaborated with developers to customize Salesforce, aligning with management goals.
- Implemented workflow automations, reducing manual efforts.
- Designed automated reports and dashboards for real-time insights.
- Engaged clients, communicated requirements, and ensured tailored solutions.
Digital Marketing Intern
Vidooly
03.2019 - 09.2019
- Youtube Optimisation
- Content Writing
- Thumbnail Design
- SEO
Education
Bachelor of Technology (B. Tech) - Computer Science
SRM University
Chennai 04.2001 -
Skills
Business Development
Projects
- Website Revamp and SEO: Led a complete website revamp and implemented an On-Page and Technical SEO strategy, significantly increasing organic traffic and improving user experience.
- Lead Generation Strategy: Devised email collection strategies by strategically placing lead magnets and lead generation forms, resulting in a substantial increase in lead capture.
- ERP Product Launch: Led the successful ERP product launch by leveraging LinkedIn campaigns, including awareness, lead generation, sponsored ads, and messages, achieving excellent results.
- ERP Email Marketing Campaign: Executed an email marketing campaign targeting fastener manufacturers, converting 17% of the email list into demo sign-ups for the ERP system.
Certification
Salesforce Certified Associate
Timeline
Upgrad Certified Digital Marketing Proffesional
09-2024
Google Ads Search Certification
09-2024
Meta Certified Digital Marketing Associate
07-2024
Business Manager (Sales & Marketing)
GNxt Systems
07.2023 - Current
Salesforce Certified Associate
06-2023
Salesforce Associate
Delhi One
01.2022 - 05.2023
Digital Marketing Intern
Vidooly
03.2019 - 09.2019
Bachelor of Technology (B. Tech) - Computer Science
SRM University
04.2001 -
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