Yash Panwar
Digital Marketing
Ghaziabad
Summary
Summary:
Expert Digital Marketer with proven record of exceeding marketing objectives by developing high-performing, multifaceted digital marketing plans and exceptional Client management skills. Passionate about connecting with target audiences and driving consistent growth. Insight-driven and adaptable to changing market conditions.
Overview
5
5
years of professional experience
4
4
Certifications
Work History
Business Manager (Sales & Marketing)
GNxt Systems
07.2023 - Current
- Developed and executed a high-impact Email Marketing Strategy, boosting engagement and conversions.
- Led the website revamp, optimizing content and design for enhanced user experience and lead generation.
- Managed and curated the weekly newsletter, driving consistent audience engagement.
- Implemented strategic lead generation tactics, including lead magnets and newsletter signups, capturing qualified leads.
- Designed and optimized website content for improved performance, aligning with brand voice and audience.
- Executed On-Page and Technical SEO strategy, increasing organic traffic and search rankings.
- Managed LinkedIn social media campaigns, achieving high conversion rates through targeted brand awareness and lead generation initiatives.
- Led Account-Based Marketing (ABM) efforts, driving growth in key market segments.
Salesforce Associate
Delhi One
01.2022 - 05.2023
- Led the migration to Salesforce CRM, streamlining company operations and boosting efficiency.
- Simplified CRM processes, trained staff, and ensured smooth adoption.
- Collaborated with developers to customize Salesforce, aligning with management goals.
- Implemented workflow automations, reducing manual efforts.
- Designed automated reports and dashboards for real-time insights.
- Engaged clients, communicated requirements, and ensured tailored solutions.
Digital Marketing Intern
Vidooly
03.2019 - 09.2019
- Youtube Optimisation
- Content Writing
- Thumbnail Design
- SEO
Education
Bachelor of Technology (B. Tech) - Computer Science
SRM University
Chennai 04.2001 -
Skills
Business Development
Marketing Strategy
Content Marketing
Facebook Ads Manager
Display Advertising
Brand Awareness
Google Tag Manager
LinkedIn Marketing
Email Marketing
Google Analytics
Google Ads
Social Media Marketing
salesforce security
Social Media Optimization (SMO)
Search Engine Optimization (SEO)
Salesforce Automation
Salesforce Administration
Account Based Marketing
Client Relationship Management
Projects
- Website Revamp and SEO: Led a complete website revamp and implemented an On-Page and Technical SEO strategy, significantly increasing organic traffic and improving user experience.
- Lead Generation Strategy: Devised email collection strategies by strategically placing lead magnets and lead generation forms, resulting in a substantial increase in lead capture.
- ERP Product Launch: Led the successful ERP product launch by leveraging LinkedIn campaigns, including awareness, lead generation, sponsored ads, and messages, achieving excellent results.
- ERP Email Marketing Campaign: Executed an email marketing campaign targeting fastener manufacturers, converting 17% of the email list into demo sign-ups for the ERP system.
Certification
Salesforce Certified Associate
Timeline
Upgrad Certified Digital Marketing Proffesional
09-2024
Google Ads Search Certification
09-2024
Meta Certified Digital Marketing Associate
07-2024
Business Manager (Sales & Marketing)
GNxt Systems
07.2023 - Current
Salesforce Certified Associate
06-2023
Salesforce Associate
Delhi One
01.2022 - 05.2023
Digital Marketing Intern
Vidooly
03.2019 - 09.2019
Bachelor of Technology (B. Tech) - Computer Science
SRM University
04.2001 -