Travelling
Yash Patel
Digital Marketing Manager
Hof
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
4
4
years of professional experience
3
3
years of post-secondary education
2
2
Languages
Work History
SEO and SMO Executive
Growme Envious PVT. LTD.
Ahmedabad
11.2019 - 06.2021
- Optimized websites and landing pages for search engine marketing purposes.
- Provided detailed reporting and analyses on client website demographics and statistics using Google Analytics.
- All the reports and analyses are made up in Excels and powerpoint.
- Maintained knowledge of current market trends and algorithm updates of top search engines.
- Optimized Social Media Platforms ( Facebook, Instagram, Linked IN and Youtube ) with interactive content posting for generating traffic.
- Specialized in Local Business pages ( Google my Business, Bing business and Apple Business )
- Performed in-depth analysis of new client sites.
- Completed keyword research to target clients based on keyword targeting.
- Managed campaign expenses to stay on budget, estimating monthly costs and reconciling discrepancies.
Marketing Manager
Garagians Automotive PVT. LTD
Ahmedabad
01.2017 - 06.2019
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Recruited and hired capable team members to add value and diverse skills set to marketing department.
- Worked with graphic designers and writers to establish theme and tone for content.
- Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Conducted market research to identify new opportunities and target markets.
- Created and managed social media campaigns to increase brand engagement.
- Improved website visibility through development and implementation of SEO strategies.
Education
MBA - Master in General Management
Hochschule Hof - University Of Applied Science
Hof, Bavaria 10.2022 - Current
BBA - Business Administration
The ICFAI University
Tripura 06.2018 - 06.2021
Skills
Campaign management
Strategic planning
Public and Media Relations
Market Analysis
Client communication
Corporate Communications
Marketing and advertising
MS Excels and Powerpoint
Analytics Tools
Interests
Reading
Meditation
Journalizing
Sports
Timeline
MBA - Master in General Management
Hochschule Hof - University Of Applied Science
10.2022 - Current
SEO and SMO Executive
Growme Envious PVT. LTD.
11.2019 - 06.2021
BBA - Business Administration
The ICFAI University
06.2018 - 06.2021
Marketing Manager
Garagians Automotive PVT. LTD
01.2017 - 06.2019