Hi, I’m
Yash Saran
General Manager-Marketing & Operations
Noida
Summary
Professional Synopsis A result driven Marketing & Sales professional with 10 years of experience in the areas of Sales & Marketing, Business Development, Product Management, Brand Management Channel Sales Management, Key Account Management, Customer Serving and Dealer Management. Expertise in generating and maintaining revenue from major Key Accounts. Experience in sales and marketing operations for both E-commerce industry and Manufacturing., organizing promotional campaigns, building relationship with Key Customers, dealers, architects, contractors,distributors and manufacturers and achieving sales and marketing goals. Ability to support and sustain a positive work environment that fosters team performance with strong communication and healthy work environment.
Overview
14
years of professional experience
4
years of post-secondary education
1
Language
Work History
M/S Aneva Mora Pvt LtdPocket
General Manager
06.2022 - Current
Job overview
- Responsible for Managing operations (which includes establishing business in new cities from scratch and heading the operations to avail maximum output from available resources) & brand promotion activities (which include both online and offline promotion which gradually increases our presence in market and also uplift the business in respective regions.)
- Managing ground staff and backend team (Operations/Marketing/Software development/Customer relations)
- Coordinate with software development team.
- Launched E- commerce delivery services successfully in 23 cities in last 8 months.
- Managed budget implementations, employee evaluations, and contract details
- Developed and maintained relationships with customers and suppliers through account development
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations
- Implemented operational strategies and effectively built customer and employee loyalty
- Formulated policies and procedures to streamline operations
- Analyzed market trends and competitor activities to create competitive advantages
- Developed and implemented strategies to increase sales and profitability
- Managed purchasing, sales, marketing and customer account operations efficiently
- Reported issues to higher management with great detail
- Updated and resolved incidents and managed accessorial charges objectively while maximizing profit
- Launched staff engagement, gender diversity and cultural programs in addition to robust reporting tool that increased operational quality
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning
- Introduced new methods, practices, and systems to reduce turnaround time
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems
- Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth
- Reduced operational risks while organizing data to forecast performance trends
M/s Svarn Infratel Private LimitedFaridabad
Manager-Sales
10.2018 - 06.2022
Job overview
- Responsible for Sales and Marketing of House wire and Automotive cable in North India.
- Enquiry based Orders & Channel partner based sales.
- Solely responsible for managing dealer/distributor network for House wire in Uttar Pradesh and Delhi NCR.
- Responsible for managing B2B business for Automotive .
- Promoting Brand Awareness.
- Approval from Consultants / architects to promote our brand in contractor/EPC/Industry segments.
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures
- Promotion and settlement of scheme and policies of company which also boost sales.
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies
- Established and cultivated solid business relationships with new or existing customers
- Evaluated performance against goals and implemented appropriate development plans
- Achieved sales goals and service targets by cultivating and securing new customer relationships
- Demonstrated products to show potential customers benefits and advantages and encourage purchases
- Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning
- Developed compelling presentation decks to gain approval for ideas and communicate results
- Managed accounts to retain existing relationships and grow share of business
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers
- Compiled and analyzed data to determine approaches to improve sales and performance
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue
- Prepared sales presentations for clients showing success and credibility of products
- Managed revenue models, process flows, operations support and customer engagement strategies
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits
- Built relationships with customers and community to establish long-term business growth
- Increased profit margins by effectively controlling budget and overhead and optimizing product turns
- Organized promotional events and interacted with community to increase sales volume
- Closed lucrative sales deals using strong negotiation and persuasion skills
- Grew sales and boosted profits, applying proactive management strategies and enhancing sales training
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services
- Maintained professional, organized, and safe environment for employees and patrons.
Emchotech Equipment Pvt LtdNoida
Sales Engineer
08.2015 - 05.2018
Job overview
- Emchotech Equipment Pvt Ltd is established Indian medical surgical equipment manufacturing wide range world class ophthalmic surgical equipment
- Responsible for Sales and Marketing North India, Generating New Clients, Key Account Management
- Tendering,Negotiations, Auctions, Pre Bid Meetings, Post Bid Meetings, Exploring Potential business Avenues, Keeping track of ongoing and upcoming projects, Brand Promotions, Tracking Competitor activities, After Sales services,AMC/CAMC Contracts finalizations
- Managed technical integration, systems engineering program management, customer support and program management
- Prepared cost estimates and bid documents by studying customer RFPs and consulting with project managers
- Provided input for overall bookings forecasts for assigned accounts
- Developed and implemented pursuit plans for opportunities within assigned key accounts
- Used effective data analysis and sales strategies to increase win prospect buy-in and demonstrate system benefits
- Recommended changes, improvements, or enhancements in products to product development team based on customer feedback
- Supported market research, metrics and requirements development and risk management
- Captured opportunities for additional sales during project implementation and rollout with existing accounts
- Identified and supported resale opportunities to achieve sales plans
- Provided sales forecasts for product sales opportunities within assigned accounts
- Designed and delivered product training for clients
- Analyzed market trends, competitor performance and product strengths
- Managed technical integration, systems engineering program management, customer support and program management.
- Prepared cost estimates and bid documents by studying customer RFPs and consulting with project managers.
Medhaj Technoconept Pvt LtdLucknow
Site Engineer
01.2010 - 07.2013
Job overview
- Auctions, Pre Bid Meetings, Post Bid Meetings, Exploring Potential business Avenues, Keeping track of ongoing and upcoming projects, Brand Promotions, Tracking Competitor activities, After Sales services, AMC/CAMC Contracts finalizations.
- Recorded daily events and activities in site diary to evaluate process and improve productivity
- Developed safety awareness program consisting of construction safety audits and safety meetings
- Assessed project requirements against current GMP, GLP and EHS standards and practices
- Supported property condition assessment reports, 3D scanning and retro-commissioning throughout buildings
- Developed SOPs and change controls pertaining to setup, maintenance and operation of equipment, facility and utilities
- Applied engineering principles to troubleshooting and followed up on defined corrective actions to prevent reoccurrences
- Analyzed survey reports, maps, blueprints, and other topographical and geologic data to plan infrastructure and construction projects
- Created work schedules and adjusted as needed to meet project deadlines and keep shifts properly staffed
- Performed construction observation and took soil samples
- Drafted and reviewed construction schedules, environmental impact studies and project designs
- Supervised various municipal works and modernization projects and performed line and grade surveys
- Estimated materials costs and sourcing requirements for project feasibility
Education
Maharana Pratap Engineering CollegeKanpur, Uttar Pradesh
Bachelor of Technology from Electrical Engineering
07.2005 - 06.2009
Skills
Product management / Brand management
Channel network management
Establishing and supervising efficient customer relationship management dept
Building and maintaining healthy business relations with major accounts including corporate clients, OEMs &DealersAnalyzing performance of various departments and ensure smooth operations
Staff training/development
Exceptional interpersonal communication
Expertise in E commerce operations
Client account management
Project Management
Business Development
Effective leader
Deadline-oriented
Relationship building
Timeline
General Manager
M/S Aneva Mora Pvt Ltd
06.2022 - Current
Manager-Sales
M/s Svarn Infratel Private Limited
10.2018 - 06.2022
Sales Engineer
Emchotech Equipment Pvt Ltd
08.2015 - 05.2018
Site Engineer
Medhaj Technoconept Pvt Ltd
01.2010 - 07.2013
Maharana Pratap Engineering College
Bachelor of Technology from Electrical Engineering
07.2005 - 06.2009