Yash Shah
Social Media Manager
Kolkata
Summary
Dynamic Social Media Marketing Manager with a proven track record at Three Fourth Solutions, excelling in content writing, event management & promotion, campaign management and brand promotion. Expert in strategy development and competitor analysis, I successfully launched digital marketing campaigns that significantly boosted engagement and website traffic, while fostering brand trust through user-generated content and a consistent brand voice.
Energetic, creative thinker with knack for leveraging digital platforms to engage audiences and build brand presence. Understanding of social media algorithms and trends, paired with expertise in content creation and brand managements. Committed to driving impactful social media campaigns that enhance brand visibility and foster community engagement.
Overview
3
3
years of professional experience
Work History
Social Media Marketing Manager
Three Fourth Solutions
06.2023 - 05.2026
- Managed end-to-end client relationships, brand communication, and strategic execution for premium brands across multiple industries, ensuring seamless coordination, campaign delivery, and account growth.
- Retail: aBeer
- B2B & Corporate: ITC, LSI Group
- Education & Hospitality: The Park Kolkata, Novotel Kolkata and Residences
- FMCG: Prakash Mehendi & Spices
- Home & Interiors: MQ Surfaces
- Services & Technology: Telecom Institute Of New York, Gozo, We Connect, Wireless Cricket
- Fashion & Lifestyle: Nova Eyewear, Bada Saab
- Commercial & Mall Properties: WorldMark Gurgaon, WorldMark Delhi
- Beauty & Wellness: Roots & Herbs
- Food & Beverage: Warehouse Cafe, Hard Rock Cafe Kolkata, Aqua, Tantra, Hashtag Kolkata, Hashtag Siliguri, Veneto
- Event Based: Meenabazar by lopamudra mandal malhotra, Ballentines Loyalty Gratification Promotion by Pernod Richard
- Led content planning, brand communication, and creative execution for brands across FMCG, hospitality, retail, fashion, interiors, fintech, and F&B sectors.
- Retail: Titas, Prabhuji, Apollo
- B2B: Halder
- FMCG: Prabhuji
- Home & Interiors: House Of Hancet, Madhusudan Marble, At Home
- Fashion & Lifestyle: Indian Silk House, Kaarigar
- Fintech: BondVue
- Beauty & Wellness: Poshte
- Food & Beverage: Olterra, Carpe Diem, Roots Siliguri
- Managed multiple social media platforms for increased engagement and audience growth.
- Scheduled regular audits of social media accounts to maintain profile accuracy, relevance, and compliance with platform guidelines.
- Collaborated with cross-functional teams to develop cohesive marketing plans and messaging.
- Coordinated promotional events to generate buzz around new product launches or initiatives.
- Conducted market research to identify trends, tailoring content to audience preferences.
- Pioneered use of new social media features for promotional activities, gaining early adopter advantages.
- Monitored competitor activity to stay ahead of industry movements, adapting strategies accordingly.
- Curated user-generated content to showcase authentic experiences, building brand trust.
- Maintained a consistent brand voice across all channels, fostering trust among followers and customers.
- Developed content calendars for consistent engagement, leading to increased follower interaction.
- Coordinated with design and media teams to develop high-quality creative assets.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
Education
No Degree - Bachelor Of Commerce, Marketing
Bhawanipur Education Society College
Kolkata, India 04.2001 -
Skills
Social media and promotions
Strategy development
Competitor analysis
User generated content
Event promotion
Campaign management
Social media strategy
Market research
Social media management
Social media marketing
Brand promotion
Content development
Social media campaigns
Social media platforms
Microsoft office
Decision-making
Brand management
Market trends analysis
Sports
- Played Football in Mohammedan Sporting Club as a defender captain of the under 17 football team!
- Played Basketball in BTA (Basketball Trainers Association) in the 2nd division basketball team
Apart from this, i also play tournaments in other sport activities such as, Table tennis, cricket & pickleball!
Timeline
Social Media Marketing Manager
Three Fourth Solutions
06.2023 - 05.2026
No Degree - Bachelor Of Commerce, Marketing
Bhawanipur Education Society College
04.2001 -