Yash Sharma
Jaipur
Overview
8
8
years of professional experience
1
1
Certification
Work History
Associate Marketing Manager
Brane Enterprises
Hyderabad
05.2023 - 09.2024
- Designed & executed go-to-market strategy for an Edtech product, conducting market research & competitor analysis to target key audiences.
- Developed a digital marketing strategy, including SEO, SEM, and social media initiatives, to drive organic traffic and generate qualified leads.
- Optimized performance marketing using Google Ads and Facebook Ads, reducing Customer Acquisition Cost (CAC) by 15%.
- Created engaging content strategies (blogs, social media, webinars).
- Leveraged Google Analytics & CRM tools to track KPIs, measure ROI & optimize campaign effectiveness, achieving a 20% increase in efficiency.
- Strengthened brand positioning through alignment of messaging and timing across product, sales, design teams.
- Conducted competitor research to identify product differentiation, driving targeted strategies and improving market positioning.
- Took Initiative & Directed 2 corporate events to promote knowledge sharing among cross functional teams.
Marketing Intern
TruVitals
04.2022 - 05.2025
- Spearheaded a product sampling campaign, engaging over 12,000 participants and significantly increasing brand awareness
- Created a comprehensive new product framework for the health-food FMCG sector, analyzing 100+ products across 20+ parameters.
- Contributed to SEO strategies by optimizing backlinking processes.
Live Project
Mindworkzz
11.2021 - 02.2022
- Collaborated with business development team identifying potential clients, boosting lead pipeline by 15%.
- Optimized strategies for sales presentations, leading to improved engagement with clients.
Live Project
Merkle Sokrati
11.2021 - 12.2021
- Analyzed market trends focusing on customer actions, product branding methods, and competitive approaches.
- Provided actionable insights to enhance marketing strategies for Baidyanath’s product portfolio.
Teacher
Commerce and Computer Point
Jaipur
11.2017 - 01.2020
- Delivered structured lessons to 30+ students, enhancing understanding & improving performance by 15%.
- Designed custom content & learning plans, showcasing strong communication & content development skills.
Education
MBA -
IIM Udaipur
04-2023
M.com - Accounting And Business Statistics
University of Rajasthan
01-2018
B.com - Business Economics
University of Rajasthan
01-2016
Skills
- Go-to-market strategy development
- Business development
- Digital marketing
- Content coordination
- Market analysis
- Product development
- Competitor analysis
- Project management
- Marketing campaign management
Certification
- Agile with Atlassian Jira - Atlassian - 03/2024
- Foundations of Project Management - Google - 03/2024
- Digital Product Management: Modern Fundamentals - University of Virginia - 12/2023
- Certified Lean Six Sigma Green Belt - ISCEA - 11/2022
Websites
Affiliations
- Achieved a top 5th rank in PMIT'19 among 1,00,000+ teams (Esports)
- Events Vertical Head - Utkrisht - Sports Fest - IIMU
- Representative - LakeSiders -Sports Committee - IIMU
Timeline
Associate Marketing Manager
Brane Enterprises
05.2023 - 09.2024
Marketing Intern
TruVitals
04.2022 - 05.2025
Live Project
Mindworkzz
11.2021 - 02.2022
Live Project
Merkle Sokrati
11.2021 - 12.2021
Teacher
Commerce and Computer Point
11.2017 - 01.2020
MBA -
IIM Udaipur
M.com - Accounting And Business Statistics
University of Rajasthan
B.com - Business Economics
University of Rajasthan