Yash Shirke
Marketing Professional
Mumbai
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 3+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
4
4
years of professional experience
Work History
Assistant Marketing Manager
Writer Corporation
08.2023 - Current
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Enhanced customer engagement with targeted social media efforts and email marketing strategies.
- Developed compelling content for company website, blog, and promotional materials to drive customer interest and sales.
- Collaborated with cross-functional teams to execute successful product launches and promotions.
- Managed budget allocation, optimizing resources for maximum return on investment.
- Analyzed market trends and competitor activities to inform marketing decisions and capitalize on opportunities.
- Spearheaded innovative marketing initiatives that led to increased market share and brand recognition.
- Implemented data-driven strategies for continuous improvement in campaign performance and conversion rates.
- Provided support to the sales team by creating engaging sales collateral and presentations that effectively communicated product benefits.
- Streamlined marketing processes, resulting in improved efficiency and cost savings across the department.
- Established strong relationships with key industry influencers, securing valuable partnerships for co-marketing opportunities.
- Improved overall SEO ranking through keyword optimization strategies applied throughout various content pieces.
- Successfully managed multiple vendor relationships including agency partners, freelance designers, and technology providers ensuring timely delivery of assets necessary for marketing initiatives.
- Devised and deployed online marketing plans with effective SEO, social media, and various campaign strategies.
Sales & Marketing Officer
Bennett, Coleman and Company Limited (The Times of India Group)
06.2021 - 08.2023
- Sales in various products of Times of India group which includes Print ads & articles, Online articles, TV, Radio and Digital ads in Zemanta platform.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Built relationships with customers and community to establish long-term business growth.
- Analyzed past marketing initiatives and revamped company's marketing efforts to keep readers and attract new ones.
- Managed team of marketing professionals to ensure success of marketing campaigns.
- Executed all projects from onground activity to media planning and campaigning.
- Keeping brand status in mind formulating 360-degree media plans.
- Responsibility for campaign from start to end of the entire event. For instance: ideation, marketing campaign, marketing strategy and planning, work allocation and executing the events.
- Increase the product portfolio by identifying, negotiating and on-boarding new design talents.
- Worked on various projects such as Global Indians, Femina Miss India, Maha Navy Connect, Mahadarshan by ImAvatar Technologies etc.
Marketing Intern
Shriram Life Insurance
04.2020 - 06.2020
- Managing outbound process facilitating new account openings with customers.
- Measured and reported results of marketing initiatives.
- Performed market analysis and researched latest trends.
- Sat with marketing team members to learn new tasks and determine best tactics for solving challenges.
- Created proposals and organized pursuit documentation to support marketing staff.
- Collaborated with team members to help expand marketing channels.
Education
MBA - Marketing
Indira Institute of Management
Pune06-2021
Bachelor of Commerce -
V.G. Vaze College of Arts, Science And Commerce
MumbaiSkills
- Highly experience in Sales and Marketing
- Creativity, Ideation and Execution of plans
- Strong communication, interpersonal, people skills and relationship building skills
- Ability to understand business and technical solutions
- Work with honesty and all efficiency, also decision taking power with positive attitude
- Take-charge professional and multitasked thrive within demanding, deadline intensive environment
- Highly Organized, hard-working, and self-motivated
- Social Media Platforms
- Digital Marketing
Additional Information
- Digital Marketing Course from Keerti Institute.
- The Fundamentals of Digital Marketing certification exam by Google.
- Inbound Marketing course offered by Hubspot.
- Certification in TCS iON – Knockdown the Lockdown by TCS.
- Certification in Strategy Consulting Virtual Experience Program Certification at BCG.
- Achievement for the successful completion of Google Ads Certification Certification in Marketing on Instagram & LinkedIn Learning.
Timeline
Assistant Marketing Manager
Writer Corporation
08.2023 - Current
Sales & Marketing Officer
Bennett, Coleman and Company Limited (The Times of India Group)
06.2021 - 08.2023
Marketing Intern
Shriram Life Insurance
04.2020 - 06.2020
MBA - Marketing
Indira Institute of Management
Bachelor of Commerce -
V.G. Vaze College of Arts, Science And Commerce
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