Yash Srivastava
Gurugram
Summary
Results-driven Digital Marketing Professional with 7+ years of experience in SEO, Social media marketing, and PPC. Proven track record of increasing organic traffic by over 150% and improving conversion rates by 30%. Seeking an SEO Manager position to leverage skills in optimizing online visibility and driving business growth.
Overview
8
8
years of professional experience
1
1
Certification
Work History
SEO Manager
CK Birla Healthcare Pvt. Ltd.
11.2022 - Current
- Developed and executed comprehensive SEO strategies that increased organic traffic from 40,000 to 700,000 visitors, enhancing overall online visibility
- Conducted in-depth keyword research and analysis, optimizing on-page content to improve search engine rankings and drive targeted traffic
- Managed and optimized Google Ads and Facebook Ads campaigns, resulting in a 30% increase in conversions and a significant reduction in cost per acquisition
- Collaborated with cross-functional teams, including content creators and web developers, to implement SEO best practices across the website
- Performed regular website audits and implemented technical SEO improvements, such as enhancing site speed and fixing broken links, leading to a 15% increase in organic traffic
- Analyzed and reported on SEO performance metrics using tools like Google Analytics and SEMrush, providing actionable insights to stakeholders
- Led the onboarding and management of CRM, CRO, and ORM tools, focusing on improving lead generation and conversion rates
- Stayed updated on the latest SEO trends and algorithm changes, adjusting strategies accordingly to maintain competitive advantage
- Trained and mentored junior SEO team members, fostering a collaborative and knowledge-sharing environment.
Senior SEO Executive
vCloudx Infotech Pvt. Ltd.
01.2022 - 11.2022
- Develop link-building strategies to improve SEO positions for targeted keywords; Analyze and recommend website architecture changes
- Improving organic search results through research and identification of profitable keywords
- Provided optimization of web page title, URL, structured data and sitemap
- Performed keyword research and competitive analysis to identify effective strategies to meet client goals
- Suggest requirements and design experiments to test new SEO strategies
- Executing SEO functions such as keyword research, data collection, link optimization and site auditing
- Analyzed traffic and conversion trends and developed strategies to improve traffic on main transactional keywords
- Serving as technical expert for site audits, performance analysis and troubleshooting.
SEO Executive
Enterslice Fintech Pvt. Ltd.
12.2020 - 01.2022
- Achieved 1st Position on the Google Search Page for selected keywords (500+ set)
- Analyzed 2 years of traffic behavior and customer inquiries to target profitable keywords
- Develop a framework and reports to systematically track and improve SEO performance
- Develop, manage and provide SEO related reporting for cross-functional and management teams
- Track content across its lifecycles, optimize top performing content and provide recommendations that help enhance web content strategy at IQOS
- Work with development teams to ensure technical SEO best practices are properly implemented on newly developed code
- Develop a content marketing strategy across all websites and work with sales and marketing teams to execute
SEO Executive
Maxtech Data House
03.2019 - 05.2020
- Led the CRO (Conversion Rate Optimization) of the website, implementing strategic changes to boost performance.
- Conducted comprehensive audits of on-page and off-page SEO, identifying areas for improvement and implementing solutions.
- Executed in-depth keyword research aligned with client business goals to enhance existing content and identify new growth opportunities.
- Optimized website content and on-page structures to improve user experience and search engine rankings.
- Monitored and evaluated search engine results and performance across major platforms to enhance rankings continuously.
- Created and optimized ad campaigns across platforms including Facebook, Instagram, Twitter, YouTube, and LinkedIn.
- Managed 4-5 clients simultaneously, delivering high-quality service and results.
SEO Executive
Panache Softech
05.2018 - 02.2019
- Creating Social Media Ads for client’s products & services
- Interacting with the leads and convert them into customers
- Planning and implementation of dynamic content
- All the SEO work performance including on-page and off-page
- Website Audit
- Track all the off-page activity work
- Find the broken link and fix.
SEO Executive
SNVA Ventures
02.2017 - 04.2018
- SEO – On Page Optimization: Keyword Research, Content Optimization (Implementation of H1/H2 & Bold tags to Content), Meta Tags Optimization (Title, Description, Keyword & Image alt Meta Tags), URL Optimization, Image & Hyperlink Optimization (Add Alt Tags), Sitemap Creation & Submission, RSS Feed Creation & Submission, Google Analytics Installation
- SEO – Off Page Optimization: Directory Submission, Social Bookmarking, Article Submission, Classifieds Posting, Press Release Submissions, Blogging (Creation & Posting), Classifieds Submissions, Infographic Submissions
Education
Bachelor of Science - Physics, Mathematics
Dr. RML Awadh University
Ayodhya06.2016
Skills
- Strategic Thinking: Ability to develop and implement effective SEO strategies aligned with business goals
- Keyword Research: Proficient in conducting thorough keyword research to identify opportunities for content optimization
- On-Page SEO: Expertise in optimizing website content, meta tags, and headers to improve search engine visibility
- Technical SEO: Strong understanding of technical SEO aspects, including site architecture, indexing, and crawling
- Data Analysis: Proficient in using tools like Google Analytics and SEMrush to analyze website performance and derive actionable insights
- Problem-Solving: Ability to troubleshoot SEO issues and devise creative solutions to enhance website performance
- Content Optimization: Skills in optimizing content for search engines while ensuring it meets user intent and engagement
- Link Building: Experience in developing and executing link-building strategies to improve domain authority and search rankings
- Adaptability: Ability to stay updated with the latest SEO trends and algorithm changes, adapting strategies accordingly
- Collaboration: Strong communication skills to work effectively with cross-functional teams, including content creators, developers, and marketing teams
- Project Management: Capable of managing multiple SEO projects simultaneously, ensuring timely execution and delivery
- Critical Thinking: Ability to analyze data critically and make informed decisions based on evidence and trends
Certification
- Certification in Google Ads Search from Google Digital Academy (Skillshop), 2021
- Certification in Digital Marketing from PIMS Noida, 2018
- Certification in inbound Marketing from Hubspot, 2020
- Certification Competitive Analysis and Keyword Research Test from SEMrush, 2019
- Certification in SEMrush Site Audit Exam, 2019
- Certification in Technical SEO Exam from SEMrush, 2019
Toolsexpertise
Buffer, Sprout Social, Hootsuite, Google Keyword Planner, SEMRush, Ahrefs, Keywordtool.io, GTmetrix, Google Lighthouse, WebPageTest.org, Google Analytics, Unbounce, Leadpages, ClickFunnels, Ahrefs, SEMrush, Screaming Frog, Grammarly, Canva, BuzzSumo, Google Ads Editor, Bing Ads Editor, Google Trends, Google Search Console, MS Office, MS Excel, Microsoft Clarity, Hotjar, Zoho CRM Plus, Locobuzz
Disclaimer
The above-mentioned information and particulars are true and correct to the best of my personal knowledge and belief.
Timeline
SEO Manager
CK Birla Healthcare Pvt. Ltd.
11.2022 - Current
Senior SEO Executive
vCloudx Infotech Pvt. Ltd.
01.2022 - 11.2022
SEO Executive
Enterslice Fintech Pvt. Ltd.
12.2020 - 01.2022
SEO Executive
Maxtech Data House
03.2019 - 05.2020
SEO Executive
Panache Softech
05.2018 - 02.2019
SEO Executive
SNVA Ventures
02.2017 - 04.2018
Bachelor of Science - Physics, Mathematics
Dr. RML Awadh University
- Certification in Google Ads Search from Google Digital Academy (Skillshop), 2021
- Certification in Digital Marketing from PIMS Noida, 2018
- Certification in inbound Marketing from Hubspot, 2020
- Certification Competitive Analysis and Keyword Research Test from SEMrush, 2019
- Certification in SEMrush Site Audit Exam, 2019
- Certification in Technical SEO Exam from SEMrush, 2019
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