Hi, I’m
Yash Yadav
Noida
Summary
Productive Digital Marketing Executive with expertise identifying market trends and customer needs to create highly targeted campaigns in FMCG industry. Versatile professional well-versed in all aspects of online and offline marketing campaigns from concept development to launch. Dynamic leader and collaborator recognized for multitasking and implementing multiple digital projects within budget. Diligent Sales Coordinator offering 2 years of sales coordination experience and expertise in cementing productive partnerships. Self-directed and determined in controlling inventory and meeting demands. Enthusiastic about capitalizing on in-depth understanding of developing territories and turning around sliding sales to make positive impact.
Overview
7
Certifications
Work History
Triveni Engineering & Industries
Digital Marketing Executive
8 2022 - Current
Job overview
- Increased customer retention rates with personalized email marketing campaigns tailored to individual preferences and behaviors.
- Increased website traffic by implementing search engine optimization strategies and keyword research.
- Optimized website exposure by analyzing search engine patterns to direct online placement of keywords or other content.
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
- Grew social media following with strategic outreach efforts, influencer partnerships, and engaging content curation.
- Directed traffic growth strategies, SEO, content distribution, email marketing, and trackbacks.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement.
- Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
- Created email blast campaigns to target key customers.
- Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators.
- Expanded market reach by researching new channels, identifying emerging trends, and capitalizing on growth opportunities.
- Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
- Scaled digital marketing operations by creating and maintaining comprehensive documentation, process maps, and standardized procedures.
- Oversaw marketing expenditures and coordinated department workflow to meet deadlines under budget.
- Improved lead quality by developing targeted content for each stage of the buyer''s journey.
Education
Amity Business School
MBA from Marketing And Operations
Skills
Search Engine Optimization
Marketing Automation Tools
Keyword Research Analysis
Copywriting and editing
Google Analytics understanding
Email marketing campaigns
E-Newsletters
Content Marketing Strategy
Landing Page Design
Data-driven decision-making
Influencer Marketing Strategies
Digital Branding Strategies
E-commerce Marketing
Conversion Rate Optimization
Social Media Marketing
Social Media Campaigns
Google Adwords
Certification
Teamwork Foundations, Social Media Marketing Foundations and Root Cause Analysis
Timeline
Digital Marketing Executive
Triveni Engineering & Industries
8 2022 - Current
Amity Business School
MBA from Marketing And Operations