Yasha Jain
Amazon PPC executive
Summary
Proven skills in increasing customer engagement and business visibility in online searches through successful KPI Tracking & SEO approaches. Experienced in developing marketing initiatives, increasing business success and boost sales. Excellent analytical, organizational and decision-making abilities and effective in difficult situations.
Overview
4
4
years of professional experience
20
20
years of post-secondary education
2
2
Certifications
Work History
Marketplace Manager
Hawk E-Commerce
02.2022 - 01.2023
- Perform daily account management on Marketplaces including Amazon & Flipkart.
- Did both on-page and off page SEO for brands like Maate, Astaberry, Rangsutra etc.
- Responsible for analysis of paid marketing services, increasing click-through rate by 20% in six months
PPC Executive
Green Giraffes
07.2021 - 01.2022
- Brands managed - Shumee Toys (D2C), Koparo Clean (FMCG), Navvayd Tea (FMCG), GetKrrackin (FMCG)
- Inventory Management, Catalogue Listing and Enhanced A+ content.
- Provided project progress updates and proposed solutions to issues.
- Responsible for tracking, reporting and analysis of paid marketing services
Influencer Marketing Internship
Yoda Learning
05.2020 - 07.2020
- I was required to reach out and recruit to influencers of various categories fashion/beauty/lifestyle and get them on board for different campaigns
- Work with different brands like Sugar cosmetics, Belora cosmetics, Baazi games and games 24
- Sorted and organized files, spreadsheets, and reports.
Content Writing Internship
Hindustan Times
05.2019 - 07.2019
- In charge of writing and releasing news items on a wide range of subjects
- Design newspaper on quarkxpress and indesign
- Manage their facebook page and proof read the articles
Education
Bachelors in Journalism And Mass Communication - Journalism
04.2001 - 04.2021
Humanities -
04.2001 -
Skills
Communication Skills
Teamwork
Leadership Skill
Problem Solver
Writing Skills
Detail Oriented
Expertise
Marketplaces Handling (Amazon, Flipkart & Bigbasket)
KPI Tracking
MS Excel, MS Powerpoint, MS Word
Off-page & On-page SEO
Adobe Photoshop Lightroom CC
Wordpress & Shopify
Digital Marketing
Certification
Fundamentals of Digital Marketing
Timeline
DIGIPERFORM CERTIFIED DIGITAL EARNING MASTER
08-2023
Marketplace Manager - Hawk E-Commerce
02.2022 - 01.2023
PPC Executive - Green Giraffes
07.2021 - 01.2022
Fundamentals of Digital Marketing
12-2020
Influencer Marketing Internship - Yoda Learning
05.2020 - 07.2020
Content Writing Internship - Hindustan Times
05.2019 - 07.2019
Guru Gobind Singh Indraprastha University - Bachelors in Journalism And Mass Communication, Journalism
04.2001 - 04.2021
THE INDIAN SCHOOL - Humanities,
04.2001 -