Yashada Joshi
Bengaluru
Summary
Dedicated Category Manager with a proven track record of driving sales growth and optimizing product assortments across multiple categories. Skilled in developing strategic partnerships with vendors, negotiating favorable terms, and leveraging data analytics to make informed marketing decisions. Seeking to apply my expertise in category management to drive profitability and growth for a forward-thinking organization.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Category Manager
Bigbasket
Bengaluru
2023.06 - Current
- Worked on category growth strategies, resulting in a 40% sales increase for the Ice Cream category and a 20% sales increase for the Frozen Snacks Category across multiple lines of businesses
- Managed and analyzed promotional campaigns using sales and consumer behavior data, leading to 10% improvement in ROI and 25% increase in campaign effectiveness
- Maintained and enhanced key supplier relations resulting in long term contracts and ensured stability with respect to fill rates and vendor support
- Spearheaded assortment planning across India by using data analytics to phase out over 40% of the underperforming SKUs, optimizing product availability and generating a 20% lift in product conversions
- Drove cross-functional team initiatives, resulting in the successful launch of a new last mile delivery process across the country
- Conducted analysis to identify shopper trends, contributing significantly to the development of impactful merchandising standards and practices for an underleveraged category
- Played a significant part in improving the customer perception for the organization using promotional tools and making operational level changes
Human Resources Intern
SaaS Labs
Mumbai
2022.04 - 2022.05
- Set up an Applicant Tracking System and conducted training programs for the same
- Facilitated Campus Recruitment Drives for over 10 campuses pan India
- Implemented a software to drive employee engagement and to enable smooth employee onboarding and offboarding, resulting in a 40% increase in the eNPS score
Social Media Marketing Intern
Social Parindee
Mumbai
2021.07 - 2021.08
- Increased the engagement and following on the client's social media pages by 45% in 1 month
- Employed storytelling for digital content and developed unique campaigns to promote brand engagement.
Brand Management Intern
Kapiva
Mumbai
2021.07 - 2021.08
- Identified key organisational strengths and weaknesses relevant to the brand and conducted product analyses from a customer perspective
Education
MBA - Marketing
Symbiosis Institute of Business Management
Bengaluru, India2023-04
Bachelor of Management Studies - Finance
Mumbai University
Mumbai, India2021-03
Skills
- Vendor Relations
- Product Management
- Sales Tracking
- Promotional planning
- Campaign Planning
- Market Analysis
- Inventory Management
Accomplishments
- National Team Lead | Bigbasket | Led a multicultural national team leading to a 1% increase in category penetration, achieving a 20% increase in regional sales
- Recognizing Potential | SaaS Labs | Successfully recruited an employee in under 7 days for the organization
Certification
- Inside LVMH | Focus on Creation & Branding and Retail & Customer Experience | Offered by LVMH Moët Hennessy Louis Vuitton
- Microsoft Excel for Business | Offered by Bigbasket to enhance data management, formulae, and pivot reporting skills in Excel.
Languages
Marathi
First Language
English
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
French
Elementary (A2)
A2
German
Beginner (A1)
A1
Affiliations
- PAL (Pet Owners and Animal Lovers Foundation) | Volunteered at an animal shelter for a week
- Hippocampus - The Creatives Club of SIBM Bengaluru | Senior Member
- Cultural and International Relations Committee | SIBM Bengaluru | Senior Member
- Prowess in Digital Art and Design | SIBM Bengaluru | Head of Digital and Social Media in multiple events and committees
Timeline
Category Manager
Bigbasket
2023.06 - Current
Human Resources Intern
SaaS Labs
2022.04 - 2022.05
Social Media Marketing Intern
Social Parindee
2021.07 - 2021.08
Brand Management Intern
Kapiva
2021.07 - 2021.08
MBA - Marketing
Symbiosis Institute of Business Management
Bachelor of Management Studies - Finance
Mumbai University
- Inside LVMH | Focus on Creation & Branding and Retail & Customer Experience | Offered by LVMH Moët Hennessy Louis Vuitton
- Microsoft Excel for Business | Offered by Bigbasket to enhance data management, formulae, and pivot reporting skills in Excel.
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