Summary
Overview
Work History
Education
Skills
Internship
Certification
Projects
Accomplishments
Timeline
Generic
Yashi Gupta

Yashi Gupta

Greater Noida

Summary

Experienced senior analyst with expertise in strategic market and competitive intelligence, translating complex data into actionable insights. Skilled in end-to-end project and client management, ensuring efficient execution and successful delivery. Contributes to business development and thought leadership while also guiding junior team members.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Senior Business Analyst

Evalueserve
Gurgaon
01.2024 - Current
  • Strategic Advisory & Competitive Intelligence: Led complex research, including market intelligence and comprehensive competitive analysis (e.g., sales battlecards, competitor profiling). Synthesized diverse data to deliver high-impact insights and data-driven growth strategies.
  • End-to-End Project and Client Leadership: Drove projects from conceptualization (95% self-directed scoping for strategic initiatives) through flawless execution. Independently managed client communications, stakeholder expectations, and project timelines, ensuring consistent quality and delivery.
  • Innovation and Process Optimization: Championed continuous improvement by identifying and implementing novel ideas, frameworks, and automation, significantly enhancing process efficiencies and insight accuracy.
  • Business Development & Thought Leadership: Contributed to key business development initiatives and played a vital role in creating and disseminating impactful thought leadership, enhancing organizational reach.
  • Team Supervision and Mentorship: Supervised and guided a team of five, fostering their development and ensuring project alignment.

Business Analyst

Evalueserve
04.2021 - 12.2023
  • Strategic Consulting & Advisory: Formulated and delivered short-term and long-term business strategies for clients, specifically within the Technology, Media, and Telecom (TMT) domain, aligning solutions with distinct business requirements.
  • Market & Competitive Intelligence: Conducted in-depth primary and secondary research to identify and analyze market trends, collect competitive business intelligence, and provide actionable insights that facilitated client growth in dynamic environments.
  • Project Leadership & Management: Managed end-to-end project lifecycles, including client interaction, comprehensive requirement gathering, data analysis, and the development of detailed functional specifications. Monitored project timelines and budgets to ensure timely and on-budget delivery.
  • Team Leadership & Development: Supervised and mentored a team of four interns, providing guidance and support to meet project objectives effectively.

Market Research Associate

Mordor Intelligence LLC
02.2020 - 04.2021
  • Authored detailed research reports in ICT, Automation, Electronics, and Packaging domains
  • Ensured timely delivery of reports to clients on diverse global topics
  • Reviewed and analyzed media articles and company filings for comprehensive profiling
  • Conducted thorough research on new titles for publication on the company website

Education

PGDM - Marketing, Business Analytics

Institute of Management Technology
Nagpur
03-2020

B.Tech - Electronics and Communication

Kanpur Institute of Technology
Kanpur
06-2016

Skills

  • MS PowerPoint, Excel
  • Market research
  • Business intelligence
  • Competitive analysis
  • SPSS Software
  • SAS Software
  • ERP using SAP S/4 HANA
  • Client engagement
  • Project execution
  • Effective communication
  • Critical thinking
  • Consulting
  • Business development
  • Team collaboration

Internship

Marketing trainee| Aditya Birla Sunlife Insurance | April 2019 - May 2019

  • Formulated marketing strategies
  • Worked on brand engagement and brand repositioning

Certification

  • Introduction to SAP S4 HANA using GBI 3.10, SAP University Alliances | September 2019
  • Advertising and Marketing, MYCAPTAIN | November 2018

Projects

  • Regression Modeling & Predictive Analytics (SAS) | Institute of Management Technology, Nagpur
    Developed a robust regression model using SAS to accurately predict student performance
    Conducted a comprehensive model diagnosis, incorporating both qualitative and quantitative variables to enhance predictive accuracy
  • Market Research & Statistical Analysis (SPSS) | Institute of Management Technology, Nagpur
    Executed a market research study using SPSS to identify key factors influencing impulsive buying behavior.
    Critically examine the effect of various variables on consumer purchasing decisions

Accomplishments

  • Published Article: "Marketing Analytics: The Driving Force for Business" | SME WORLD, October 2019 Edition
  • Model United Nations Secretariat Leadership | Institute of Management Technology, Nagpur
    Served as Director General of the MUN Secretariat (2019).
    Successfully organized Inter and Intra-collegiate MUN Conferences (2018-2019).
  • International Conference Presentation: Presented a paper on 'Green Marketing' at the International Conference on Sustainability and Management Strategy at the Institute of Management Technology, Nagpur
  • Business Planning & Entrepreneurship: Actively participated in the two-day B-Plan workshop 'VentureIN' at Institute of Management Technology, Nagpur
  • Event Coordination & Leadership:
    Actively coordinated events for cultural and technical fests (KIT, 2016).
    Served as Team Head for SARC (Anti-Ragging Committee, KIT, 2016).
  • Academic Recognition: Awarded the title of "Overall Performer" in school.

Timeline

Senior Business Analyst

Evalueserve
01.2024 - Current

Business Analyst

Evalueserve
04.2021 - 12.2023

Market Research Associate

Mordor Intelligence LLC
02.2020 - 04.2021

PGDM - Marketing, Business Analytics

Institute of Management Technology

B.Tech - Electronics and Communication

Kanpur Institute of Technology

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Yashi Gupta