Yashika Rastogi
Social Media Manager
Greater Noida West
Summary
Strategic Digital Marketer with 7+ years of experience in Paid Media, YouTube Ads, Content Strategy, and Social Media Giveaways. Expert in elevating brand visibility through targeted campaigns, influencer collaborations, PR marketing, and ATL/BTL activations.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Digital Marketing Manager
Consortium Gifts Private Limited
07.2023 - Current
- Company Overview: Corporate Gifts: The Smart Way to Strengthen Business Relationships High-impact gifting for companies delivered in record time
- Scaled YouTube growth via ads, monetization, and subscriber campaigns.
- Managed a ₹135K/month ad budget with a 10% improvement in conversions.
- Built reports and dashboards for ad spend and performance tracking.
- Ran lead generation campaigns across Google, Meta, and email channels.
- Directed product shoots, scripts, and designs aligned with trends.
- Boosted social media followers by 35% through strategic planning.
- Revamped digital strategy, increasing engagement by 300%.
- Doubled blog traffic and grew subscribers by 40%.
- Led a 7-member marketing team, achieving a 25% revenue growth.
- Executed sales-driven campaigns across social media.
- Collaborated with other departments to coordinate strategic marketing activities.
- Corporate Gifts: The Smart Way to Strengthen Business Relationships High-impact gifting for companies delivered in record time
Social Media Manager
Bharat Arpanet ( Shivalik Bharat Group)
05.2022 - 07.2023
- Develop and implement digital marketing strategies across various channels (SEM, SMM, influencer marketing, Content marketing, SEO, Display advertising).
- Conduct market research and competitor analysis to identify trends and opportunities.
- Optimize website content and structure for improved search rankings and user experience.
- Plan and execute paid advertising campaigns, including keyword research and tracking.
- Manage social media accounts, create engaging content, and interact with the target audience.
- Create and manage email marketing campaigns, including segmentation and analysis.
- Track, analyze, and report on performance metrics using analytics tools.
- Collaborate with internal teams to align marketing initiatives with business goals. Stay updated on industry trends and recommend improvements.
- Monitor and manage online reputation, respond to customer feedback.
Digital Marketing Manager
Blueberry E-services Pvt. Ltd
06.2021 - 05.2022
- Engaging with customers on different channels.
- Planning and developing social media campaigns.
- Creating and planning a variety of PPC campaigns across a range of digital channels of RepairAdda & ShramIN.
- Researching and analysing market trends and competitors.
- Closely working with design and digital marketing teams to produce high quality content.
- Identify and build relationships with prominent influencers and bloggers.
- Complete management of social media channels - LinkedIn, Facebook, Instagram, YouTube.
- Tracking effectiveness of marketing campaigns and reporting findings to the executive team.
- Looking after the budget of the marketing department and making sure the budget spend is delivering a return on investment.
- Designing, building, and maintaining companies social media presence across all digital channels.
- Experimenting with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, ATL/ BTL activities, copywriting, performance analysis.
Brand Strategist
Blackbox BusinessSolutions LLP
08.2019 - 05.2021
- Handled a marketing team of 7+ colleagues.
- Create plans to address clients' business needs.
- Study competition to find new ways to retain clients.
- Design social media strategies to achieve marketing targets.
- Manage, create and publish original, high quality content.
- Administer all company social media accounts ensuring up-to-date content.
- Liaise with writers and designers to ensure content is informative and appealing.
- Collaborate with Marketing and Product development teams to create social 'buzz' regarding new product launches.
- Facilitate client-company communication (respond to queries, get reviews and organize chats and Q&A sessions).
- Prepare weekly and monthly reports on web traffic and ROI.
- Train internal teams to integrate and maintain a cohesive social media strategy.
- Stay up-to-date with new digital technologies and social media best practices.
Content & Backend Head
Loofre.com
06.2016 - 07.2019
- Team Leader.
- Maintained I Rock- Loofre I Rock India. Artist/ Celebrities Photos Detail Profile.
- Responsible for all digital marketing activities. Collaboration with the influencers to get them onboard.
- Monitored Campaign performance & ensure it on time.
- Coordination with online marketing agencies regarding Social media marketing, affiliate marketing, and influencer marketing.
- Developed content ideas and written compelling content.
- Research relevant industry experts, competitors, target audience and users.
- Followed emerging trends, technologies to get maximum engagement & ROI.
- Provided support, training & coaching to other Team Members.
- Handled all the phone and customer data in a proper way on MS- Excel.
- Maintained Eatopia - www.loofre.com/eatopia.
Education
Master of Arts - English Honors
IGNOU
New Delhi 04.2001 -
Bachelor of Arts - English Honors
Dyal Singh College
New Delhi 04.2001 -
Skills
Digital marketing
Paid Advertising
Google Ads
Marketing strategies
Social media marketing
Content marketing
Email marketing
Content marketing strategy
Project management
Copywriting and editing
Digital advertising platforms
College Social Activity
NSS NATIONAL SERVICE SCHEME, Dyal Singh College
Certification
Advance PPC Course, 05/01/21, 06/01/21
Awards And Scholarships
- Employee of The Month, 11/01/22, Bharat Arpanet
- Certificate For Exceptional Performance, 10/01/21, Bharat Arpanet
- Employee of the Month, 01/01/21, Blueberry E-services Pvt. Ltd
Timeline
Digital Marketing Manager
Consortium Gifts Private Limited
07.2023 - Current
Social Media Manager
Bharat Arpanet ( Shivalik Bharat Group)
05.2022 - 07.2023
Digital Marketing Manager
Blueberry E-services Pvt. Ltd
06.2021 - 05.2022
Brand Strategist
Blackbox BusinessSolutions LLP
08.2019 - 05.2021
Content & Backend Head
Loofre.com
06.2016 - 07.2019
Master of Arts - English Honors
IGNOU
04.2001 -
Bachelor of Arts - English Honors
Dyal Singh College
04.2001 -
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