YASHIKA S
Product Specialist
Banglore
Summary
A hard-working and self-motivated individual with 4+ years of experience, a Proactive Product Specialist with advanced problem-solving skills and technical aptitudes. Effective at working independently and as a contributing member of a team. Talented in day-to-day product management. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy. Also proficient in customer relations, sales and strategic planning. Demonstrated strong track record of success in highly competitive market setting. High-level sales cycle knowledge and excellent communications skills enabled achievement of challenging goals.
Overview
5
5
years of professional experience
5
5
years of post-secondary education
6
6
Certifications
4
4
Languages
Work History
Product Specialist
Teikametrics
Bengaluru
03.2023 - Current
- Managed seamless onboarding process for Walmart users by serving as main point of contact, resulting in 15% increase in customer satisfaction ratings
- Initiated and streamlined manual back-end report uploads for smoother onboarding experience, contributing to 20% reduction in average time-to-onboard
- We work on Salesforce tool on day to day basis for lead generation and to manage all brand activities.
- Collaborated with cross-functional teams to develop and implement new features that integrated Flywheel 2.0 with Walmart's onboarding process, leading to additional 5% increase in user adoption rates
- Developed and executed market research surveys to identify customer needs, resulting in 20% increase in overall customer satisfaction ratings
- Collaborated with cross-functional teams to analyze product performance data and identified opportunities for improvement, leading to 15% increase in product sales
- Designed and implemented pricing strategies based on market trends and competitor analysis, resulting in 5% increase in profit margins
- Conducted comprehensive market research using combination of surveys, desktop research, phone calls, and competitor analysis to identify untapped customer needs and preferences, resulting in 15% increase in product sales
- Developed and executed product launch plans for new products by utilizing insights from extensive market research to create targeted marketing strategies that resulted in 20% increase in revenue
- Collaborated with cross-functional teams to streamline product development process by incorporating customer feedback gathered through market research studies, which reduced production costs by 10%
- Managed and prioritized multiple projects simultaneously, worked independently and drove results
- Documented customer interactions and performed troubleshooting in customer relationship management software and case management modules
- Identified, triaged and escalated issues to internal personnel along with clear outline of problems and technical detail
- Captured client feedback and recommended and advocated for product enhancements based on personal expertise and evaluation of customer needs
Advertising Account Manager (Senior Associate)
Amazon
Bengaluru
09.2019 - 02.2022
- Managed over 25 brand calls per day and on-boarded 10% of them oversaw new business development and customer servicing, including cold calling, networking, marketing, lead generation and account servicing.
- Developed, implemented and managed all email marketing and lead generation strategies for 25 B2C partnerships simultaneously. Reached average of 9:1 return on investments for all clients.
- Co-ordination with CRM & Sales team on closure data.
- Analyzed consumer journey on website through Amazon Advertising Console and Amazon landing pages. There was 17% lift in organic search traffic.
- Boosted sales numbers with proactive account servicing and diligent relationship-building. Drive, prioritize, test, and manage email/push marketing strategies and rollout plans
- Strengthened communication skills through regular interactions with others.
- Gained strong leadership skills by managing projects from start to finish.
Digital Marketing Analyst
SAKKATH STUDIO
Bengaluru
01.2018 - 08.2019
- Develop and manage digital marketing campaigns that combine search, social, and display
- Develop and execute digital acquisition campaigns
- Hands on collaborate role working with business unit to provide digital marketing support to achieve marketing goals
- Developing and managing digital marketing campaigns
- Devise strategies used to drive web traffic to company web site and implement those strategies across web, email and social media channels
- Plan and schedule timely social media content on various social media channels
- Handled company's online presence - regularly updated company's websites and various media accounts
- Planning, management and delivery of Facebook, Email campaigns.
- Prepared presentation for prospective clients Managed creative team
Education
MBA - Marketing
RNS Institute of Technology
Bengaluru 06.2015 - 08.2017
Bachelor of Business Management - Finance
SJB Institute of Technology
Bengaluru 06.2012 - 08.2015
Skills
Process Development/ImplementationTeam Management
Product demonstrations
Public Relations
Campaign management
Product and service sales
Sales expertise
Outstanding interpersonal skills
Market Analysis
Customer service expert
Problem-Solving
Multitasking Abilities
Strategic planning
Certification
Amazon Advertising Foundations,2020
Accomplishments
- Awarded for exemplary performance in "Amazon's Prime Day" sale contest
- Training - Designed and executed one-month training program for company sales team, increasing employee productivity and product knowledge
- Beating sales targets every month
- Partnerships : Boosted 400% revenue in a year, increased email sale by 60%
- Established a wide network of corporate sponsors that added visibility to products
PERSONAL STRENGTHS
Growth Mindset : Always striving to be the best
version of myself. I think this goes hand in hand
with marketing, which is here to help companies
grow.
Result - Oriented : I always make sure to create
roadmaps before any new project to know what I
am aiming for.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Price is what you pay. Value is what you get.
Warren Buffett
Timeline
Product Specialist
Teikametrics
03.2023 - Current
Advertising Account Manager (Senior Associate)
Amazon
09.2019 - 02.2022
Digital Marketing Analyst
SAKKATH STUDIO
01.2018 - 08.2019
MBA - Marketing
RNS Institute of Technology
06.2015 - 08.2017
Bachelor of Business Management - Finance
SJB Institute of Technology
06.2012 - 08.2015