YASHIKA S
Product Specialist
Banglore
Summary
A hard-working and self-motivated individual with 4+ years of experience, a Proactive Product Specialist with advanced problem-solving skills and technical aptitudes. Effective at working independently and as a contributing member of a team. Talented in day-to-day product management. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy. Also proficient in customer relations, sales and strategic planning. Demonstrated strong track record of success in highly competitive market setting. High-level sales cycle knowledge and excellent communications skills enabled achievement of challenging goals.
Overview
5
5
years of professional experience
5
5
years of post-secondary education
6
6
Certifications
4
4
Languages
Work History
Product Specialist
Teikametrics
Bengaluru
03.2023 - Current
- Managed seamless onboarding process for Walmart users by serving as main point of contact, resulting in 15% increase in customer satisfaction ratings
- Initiated and streamlined manual back-end report uploads for smoother onboarding experience, contributing to 20% reduction in average time-to-onboard
- We work on Salesforce tool on day to day basis for lead generation and to manage all brand activities.
- Collaborated with cross-functional teams to develop and implement new features that integrated Flywheel 2.0 with Walmart's onboarding process, leading to additional 5% increase in user adoption rates
- Developed and executed market research surveys to identify customer needs, resulting in 20% increase in overall customer satisfaction ratings
- Collaborated with cross-functional teams to analyze product performance data and identified opportunities for improvement, leading to 15% increase in product sales
- Designed and implemented pricing strategies based on market trends and competitor analysis, resulting in 5% increase in profit margins
- Conducted comprehensive market research using combination of surveys, desktop research, phone calls, and competitor analysis to identify untapped customer needs and preferences, resulting in 15% increase in product sales
- Developed and executed product launch plans for new products by utilizing insights from extensive market research to create targeted marketing strategies that resulted in 20% increase in revenue
- Collaborated with cross-functional teams to streamline product development process by incorporating customer feedback gathered through market research studies, which reduced production costs by 10%
- Managed and prioritized multiple projects simultaneously, worked independently and drove results
- Documented customer interactions and performed troubleshooting in customer relationship management software and case management modules
- Identified, triaged and escalated issues to internal personnel along with clear outline of problems and technical detail
- Captured client feedback and recommended and advocated for product enhancements based on personal expertise and evaluation of customer needs
Advertising Account Manager (Senior Associate)
Amazon
Bengaluru
09.2019 - 02.2022
- Managed over 25 brand calls per day and on-boarded 10% of them oversaw new business development and customer servicing, including cold calling, networking, marketing, lead generation and account servicing.
- Developed, implemented and managed all email marketing and lead generation strategies for 25 B2C partnerships simultaneously. Reached average of 9:1 return on investments for all clients.
- Co-ordination with CRM & Sales team on closure data.
- Analyzed consumer journey on website through Amazon Advertising Console and Amazon landing pages. There was 17% lift in organic search traffic.
- Boosted sales numbers with proactive account servicing and diligent relationship-building. Drive, prioritize, test, and manage email/push marketing strategies and rollout plans
- Strengthened communication skills through regular interactions with others.
- Gained strong leadership skills by managing projects from start to finish.
Digital Marketing Analyst
SAKKATH STUDIO
Bengaluru
01.2018 - 08.2019
- Develop and manage digital marketing campaigns that combine search, social, and display
- Develop and execute digital acquisition campaigns
- Hands on collaborate role working with business unit to provide digital marketing support to achieve marketing goals
- Developing and managing digital marketing campaigns
- Devise strategies used to drive web traffic to company web site and implement those strategies across web, email and social media channels
- Plan and schedule timely social media content on various social media channels
- Handled company's online presence - regularly updated company's websites and various media accounts
- Planning, management and delivery of Facebook, Email campaigns.
- Prepared presentation for prospective clients Managed creative team
Education
MBA - Marketing
RNS Institute of Technology
Bengaluru 06.2015 - 08.2017
Bachelor of Business Management - Finance
SJB Institute of Technology
Bengaluru 06.2012 - 08.2015
Skills
Process Development/Implementationundefined
Certification
Amazon Advertising Foundations,2020
Accomplishments
- Awarded for exemplary performance in "Amazon's Prime Day" sale contest
- Training - Designed and executed one-month training program for company sales team, increasing employee productivity and product knowledge
- Beating sales targets every month
- Partnerships : Boosted 400% revenue in a year, increased email sale by 60%
- Established a wide network of corporate sponsors that added visibility to products
PERSONAL STRENGTHS
Growth Mindset : Always striving to be the best
version of myself. I think this goes hand in hand
with marketing, which is here to help companies
grow.
Result - Oriented : I always make sure to create
roadmaps before any new project to know what I
am aiming for.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Quote
Price is what you pay. Value is what you get.
Warren Buffett
Timeline
Product Specialist
Teikametrics
03.2023 - Current
Advertising Account Manager (Senior Associate)
Amazon
09.2019 - 02.2022
Digital Marketing Analyst
SAKKATH STUDIO
01.2018 - 08.2019
MBA - Marketing
RNS Institute of Technology
06.2015 - 08.2017
Bachelor of Business Management - Finance
SJB Institute of Technology
06.2012 - 08.2015
Similar Profiles
Sanjeev PandeySanjeev Pandey
Senior Account Manager at TeikametricsSenior Account Manager at Teikametrics
Pavendra MauryaPavendra Maurya
Lead Software Engineer at TeikametricsLead Software Engineer at Teikametrics
Lewis MustoeLewis Mustoe
Senior Ecommerce Analyst at TeikametricsSenior Ecommerce Analyst at Teikametrics
Divya Y SDivya Y S
Senior Software Development Engineer in Test (SDET at In Time Tec Vision Soft Pvt LtdSenior Software Development Engineer in Test (SDET at In Time Tec Vision Soft Pvt Ltd
Sabah SaleemSabah Saleem
Leader, Customer Delivery (Professional Services) at CiscoLeader, Customer Delivery (Professional Services) at Cisco