Yashika Mittal
Noida
Summary
Highly motivated Fashion Management professional with a Master’s from NIFT and a strong foundation in Buying and Merchandising. Currently an Assistant Merchandiser at Shoppers Stop, specializing in inventory optimization, and sales analysis using KPIs like Sell-thru, ROS, and GMROI. Skilled in data analysis and strategic thinking, I successfully optimized stock levels and enhanced merchandise organization, contributing to a significant increase in sales performance. Adept at market research and fostering teamwork to drive merchandising strategies.
Overview
2
2
years of professional experience
Work History
Assistant Merchandiser
Shoppers Stop
Mumbai
07.2025 - Current
- Manage category OTB and inventory health to optimize stock-turns and reduce aging stock.
- Analyze sales KPIs (Sell-thru, ROS, GMROI) to identify growth opportunities and improve underperforming styles.
- Curate balanced product assortments aligned with fashion trends and regional consumer demand.
- Manage vendor relations, production timelines, and margin negotiations to ensure timely stock inwarding.
- Monitor inventory flow and shipment tracking to ensure consistent product availability and timely replenishment.
- Coordinate with Marketing and Visual Merchandising to optimize product placement and launch high-visibility campaigns.
- Facilitate team strategy meetings to align floor operations with corporate sales goals and objectives.
Merchandising Intern
Marks and Spencer
Gurgaon
01.2025 - 04.2025
- Conducted qualitative and quantitative market research to identify shifting consumer tastes and preferences within the lingerie and intimate wear segment.
- Analyzed e-commerce sales data and customer feedback to pinpoint gaps in the product assortment and recommend styles aligned with current trends.
- Designed and administered customer surveys to evaluate purchasing drivers, including fabric preferences, fit requirements, and price sensitivity.
- Synthesized research findings into actionable insights to assist in the refinement of core categories, specifically bras and sleepwear.
- Monitored competitor product launches to benchmark brand positioning against key players in the premium lingerie market.
- Identified emerging demand for innovations like cooling fabrics and flexible fits through direct consumer engagement and store-level interviews.
Buying & Merchandising Intern
Shoppers Stop
Malad West
06.2024 - 08.2024
- Spearheaded a comprehensive research project on the burgeoning thrift clothing market in India, analyzing market scope, emerging trends, and target customer demographics.
- Identified key consumer preferences and barriers to entry within the pre-owned fashion segment to evaluate its scalability within a corporate retail framework.
- Developed detailed consumer personas based on ethnographic research and store visits to better understand price sensitivity and brand loyalty in niche segments.
- Evaluated the scalability of secondary fashion markets in India, factoring in logistics, quality control standards, and consumer trust metrics.
Education
Master of Fashion Management - Buying And Merchandising, Marketing
National Institue of Fashion Technology
Raebareli, India04-2026
B.A. Hons. - French Language
Amity Univeristy
Noida, India06-2023
Higher Secondary Education (CBSE) - Commerce with Maths
Sunrise Ville School
Noida, India01-2020
Skills
Hard Skills
- Strategic Management
- Data Analysis
- Inventory Management
- Product assortment
- Promotional planning
- Sales reporting
- Strong analytical skills
- Stock control
- Market Research
- Competitor analysis
- Digital Marketing
- Trend Forecasting
- MS office (Word, Excel, PowerPoint)
- Canva
Soft Skills
- Communication
- Strategic Thinking
- Teamwork
- Creativity
- Time Management
- Adaptability
Projects
- Craft Cluster Research Documentation, 01/2024 - 04/2024
- Fashion Magazine, 11/2023 - 12/2023
Volunteer Experience
- Bharat Tex, 02/2024
- Craft Bazaar, Nift, Raebareli, 02/2024
- NGO, Noida, 08/2021 - 12/2021
Languages
- English
- French, B2 Level
- Hindi, Native
Timeline
Assistant Merchandiser
Shoppers Stop
07.2025 - Current
Merchandising Intern
Marks and Spencer
01.2025 - 04.2025
Buying & Merchandising Intern
Shoppers Stop
06.2024 - 08.2024
Master of Fashion Management - Buying And Merchandising, Marketing
National Institue of Fashion Technology
B.A. Hons. - French Language
Amity Univeristy
Higher Secondary Education (CBSE) - Commerce with Maths
Sunrise Ville School