Yashraj Chauhan
Summary
Target oriented media professional skilled at discerning client's needs. Deft handler of media planning and buying. Expert at multi-platform digital media execution and management. Keen to boost profits by carefully optimizing media spends and direct monitoring of campaign's performance.
Overview
9
9
years of professional experience
2
2
Certifications
Work History
Business Manager
EssenceMediacom
08.2022 - Current
Senior Media Planner
Schbang
12.2021 - 07.2022
- Designed overall media campaign strategies, media plans across platforms, identifying right funnels, defining and achieving campaign KPIs prioritizing cost-effective channels with maximum impact.
- Increased revenues and supported business goals by generating more than ₹44,19,000 in agency's commission to surpass quarterly target KPIs by 47.3% by developing strong relationships with clients and up-selling additional services.
- Few of the brands I have worked with: Tata Communications, Tata Consumer Products, Godrej Professional, Crompton, Asian Paints Careers, Pataa App, 104.8 Ishq FM, Protinex, Hindustan Coca-Cola Beverages Pvt. Ltd., Cochlear, Amul Sporto Red, Slurrp Farm, Finolex, HDFC Life, Ashok Leyland, Syska Personal Care, Jim Beam, Teacher's Whisky, ASA Beauty, RIO Pads, FOI Foods, London Dairy, Captain TMT, Norton Abrasives, Colavita, UPL Ltd., Steelcase, Nurture Farm, Brigade Group and BuzzWorks.
Media Buyer
Schbang
11.2020 - 11.2021
- Maximized client's ROI through continual analysis of campaign performance. Achieved an average ROAS of 2.7 and 4.31 on Facebook and Google campaigns respectively in Q4 2021.
Data Analyst
S&P Global Market Intelligence
11.2016 - 1 2020
- Collected and validated data (Financial & Non-Financial) and applied it to database using technical and financial knowledge.
- Coordinated with other teams and clients from Pakistan, Manila and New-York while working on Investor Relation inquiries from those associates. Frequently interacted with global analysts to learn their industry dynamics.
Business Development Intern
UrbanCompany (formerly UrbanClap)
12.2015 - 01.2016
Education
Diploma - Advanced Digital Marketing & Design
Indian Institute of Digital Education
Mumbai 02.2020 - 2020.11
BBA - Marketing & Finance
Dharmsinh Desai University
Nadiad 07.2012 - 2015.04
Skills
Decoding campaign brief, presenting campaign approach Delivering impeccable reports & post campaign analysis
Deadline-driven, able to multi-task, meet tight deadlines and remain calm under pressure
Writing award entries for key forums
Managing superb client and vendor relationships
Exploring innovative properties, new ideas, gain industry insights and negotiating deals with vendors
Working knowledge of GWI and Comscore
Competition research using similarweb
Managing end to end financial process for the account
Ability to work with cross functional teams
Basic understanding of offline media
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Certification
• Google Ads Search, Shopping, Video, Display, Apps & DV 360.
Timeline
Business Manager
EssenceMediacom
08.2022 - Current
Senior Media Planner
Schbang
12.2021 - 07.2022
Media Buyer
Schbang
11.2020 - 11.2021
Diploma - Advanced Digital Marketing & Design
Indian Institute of Digital Education
02.2020 - 2020.11
Data Analyst
S&P Global Market Intelligence
11.2016 - 1 2020
Business Development Intern
UrbanCompany (formerly UrbanClap)
12.2015 - 01.2016
BBA - Marketing & Finance
Dharmsinh Desai University
07.2012 - 2015.04
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