Yash Vardhan Agarwal
Pune
Summary
Product and marketing generalist with 5+ years of cross-functional experience driving product-led growth for automation, SaaS, and plugin-based tools. I bridge the gap between product and marketing by owning user research, MVP design, positioning, and full-funnel GTM execution. Proven track record in building WhatsApp automation tools, launching SEO-optimized plugins, running Meta and Google ad campaigns, and delivering user-first onboarding flows that drive adoption, retention, and repeat revenue. Looking to join early-stage or fast-scaling teams focused on product-led growth, campaign creation, and AI tools adoption.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Associate Product Manager – New Initiatives
WisdmLabs
Pune
07.2024 - Current
- Spearheaded GTM strategy and marketing execution for AI BotKit, MenuMaster, and WhatsApp automation solutions. Defined positioning, messaging hierarchy, and conversion-optimized content.
- Ran Meta and Google Ads end-to-end: audience targeting, ad creation, landing pages, UTM tracking, and GA4 event analysis. Conducted A/B tests and optimized for CTR and CPL.
- Created and launched inbound marketing funnels, including lead magnets (eBooks), quiz-based segmentation journeys, and automated onboarding sequences via email and WhatsApp.
- Built and deployed visual assets, such as comparison graphics (good vs. bad chatbots), to improve messaging clarity and conversion.
- Conducted cold outreach and user discovery interviews across Reddit, DMs, and calls to identify high-potential problems before prototyping solutions.
- Results: 30+ plugin installs, for Menumaster 100+ segmented quiz leads, 15K+ content views, Page 2 SEO ranking for the plugin on WP.org, and reduced support reliance via automated flows.
- Tracked competitor activity in order to stay ahead of the curve regarding market developments.
- Analyzed customer feedback to inform product decisions, prioritize feature requests, and develop user stories.
- Conducted market research to identify unmet customer needs and potential competitive advantages.
Associate PM – Review Automation & Retention Strategy
WisdmLabs
Pune
07.2023 - 06.2024
- Co-led the launch of Reachsy.io, a dual-purpose platform for Google Business review automation and repeat WhatsApp campaign flows.
- Created audit templates, review ask flows, and AI-generated reply structures to improve client reputation and engagement.
- Developed a full campaign stack: GBP optimization tools, WhatsApp templates, outbound DMs, and custom CRM flows for nurturing repeat purchases.
- Validated MVP across three business verticals, initiated trial users, published marketing toolkit, and onboarding playbooks.
- Executed awareness and lead generation campaigns on Facebook and Instagram (Meta Ads) to promote a webinar on WhatsApp automation and repeat purchase strategies for SMBs. Boosted Reels with ₹10,000+ in ad spend, optimizing copy, creatives, and audience targeting to maximize registrations. Educated over 100 business owners, generated qualified leads for Reachsy, and seeded early demand for the product.
Executive – Product Insights & Customer Success
WisdmLabs
Pune
07.2022 - 06.2023
- - Conducted over 40 interviews with existing customers to gather usage insights, reduce friction, and co-create features with users.
- Updated help documentation and internal SOPs based on real-world issues and confusion patterns.
- Provided feedback to the product team on high-impact usability issues and new feature opportunities.
- Reduced repeat tickets by 30%, contributed to achieving 75+ verified plugin reviews.
Associate Executive – Support & Enablement
WisdmLabs
Pune
07.2021 - 06.2022
- Delivered top-tier plugin support for LearnDash and WooCommerce users, creating repeatable scripts, issue categorizations, and knowledge sharing systems.
- Identified upsell opportunities during support calls and helped close upgrade purchases through personalized walkthroughs.
- 50+ user reviews, resolution time reduced by 50%, tripled JFM plugin upgrade revenue.
Associate Sales Manager
3Five8 Technologies
Pune
06.2020 - 07.2021
- Handled CRM, built repeatable sales decks, conducted demo calls and outbound qualification.
- Closed deals through trust-building conversations and needs-based pitching across SME and startup clients.
Research Associate
Machintel Systems Pvt. Ltd.
Pune
08.2019 - 02.2020
- Engaged international leads via outbound cold and warm calls to qualify prospects and schedule appointments.
- Managed webinar campaign invites and marketing follow-ups across large enterprise datasets.
- Cleaned and enriched CRM records; conducted secondary research to generate alternate contacts
- Collaborated with cross-functional teams to identify areas of improvement in existing processes.
Project Management Intern
Fran Biz Corp
Kolkata
10.2018 - 07.2019
- Managed a team of interns to develop academic content in PCM subjects for educational partners.
- Introduced process improvements for content planning, review, and delivery cycles.
- Collaborated with institutional partners to close B2B content development contracts and streamline operations.
- Collaborated with stakeholders to ensure that all requirements are met throughout the life cycle of a project.
- Analyzed customer feedback data to help inform decisions regarding product development initiatives.
- Conducted regular meetings with team members to review progress and identify any issues that need to be addressed.
- Reviewed existing processes and procedures in order to suggest improvements or changes as needed.
Education
B.Tech - Automobile Engineering
CHRIST University
Bangalore, India05.2018
Skills
- Product Discovery, User Interviews, MVP Validation
- GTM Strategy, Campaign Execution (Meta/Google Ads)
- WhatsApp & Chatbot Automation (Makecom, n8n, API)
- Lead Magnet Creation, Email Quiz Funnels
- Plugin Copywriting, SEO, and WordPress Launches
- Positioning, Visual Messaging, Funnel Metrics
- Meta Ads Manager, Google Ads, GA4, Tag Manager, Search Console, Ahrefs
- WhatsApp API, Makecom, n8n, ChatGPT, Claude
- Canva, Tella, CapCut, Loom, YouTube Studio
- Trello, Notion, HelpScout, GSuite
Certification
- Meta & Google Ads (Hands-on Execution)
- SWAYAM – New Product Development – IIM Bangalore
- Semrush Academy – Local SEO Mastery
- Power BI – Skill Nation
Key Projects
- AI BotKit (WordPress Plugin) – Product positioning, quiz-based onboarding, SEO homepage, and ad creatives; launched for chatbot performance optimization.,
- MenuMaster – plugin listing, SEO blog, WP copy, shortcodes, and casual reviews; 30+ installs and Page 2 Google ranking
- WhatsApp chatbot tools – created smart lead forms, automated replies, and drip sequences for course sellers and wedding businesses
- Conversational forms – form-to-chat systems for WhatsApp, improving conversion speed and lead qualification,
- Lead magnet campaigns – “10 WhatsApp campaigns” PDF, used across email nurture, cold outreach, and LinkedIn posts
- Reachsy.io – Google review and WhatsApp repeat automation for local businesses, launched with playbooks, templates, and audit flows
Accomplishments
- Star of the Quarter – Jan-Mar 2024
- Customer Hero – Apr-Jun 2023
Timeline
Associate Product Manager – New Initiatives
WisdmLabs
07.2024 - Current
Associate PM – Review Automation & Retention Strategy
WisdmLabs
07.2023 - 06.2024
Executive – Product Insights & Customer Success
WisdmLabs
07.2022 - 06.2023
Associate Executive – Support & Enablement
WisdmLabs
07.2021 - 06.2022
Associate Sales Manager
3Five8 Technologies
06.2020 - 07.2021
Research Associate
Machintel Systems Pvt. Ltd.
08.2019 - 02.2020
Project Management Intern
Fran Biz Corp
10.2018 - 07.2019
B.Tech - Automobile Engineering
CHRIST University
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