YASHVEER SINGH

Built and managed partnerships with over 100+ brands, including Wallet/BNPL players, E-commerce, Telecom, Banks, Payment Gateways, Fitness brands, Retail chains, Travel, Food and Fintech companies.

Led B2B partnerships for Gaana subscriptions, securing deals worth INR 26 million in FY 2024-25.

Closed bundle partnerships with over 10 brands across industries such as pocket insurance, OTT aggregators, banks, broadband providers, and reward catalogs, generating INR 3.8 million/month in revenue.

Managed payment offers with BNPL providers, banks, UPI/wallet platforms to drive revenue and engagement.

Spearheaded international telecom partnerships, successfully integrating with Etisalat(UAE), Ooredoo (Kuwait), Vodafone(Qatar) and 5 other partners for Gaana subscription bundling.

Executed marketing collaborations with leading distribution partners like Croma, Shoppers Stop, and Realme to drive subscriptions.

Played a pivotal role in achieving 3X growth in subscription trials through strategic partnerships, with a 160K trial redemption rate at a 32% upgrade conversion.

Closed and executed bundling of Gaana subscriptions with Car OEM's like MG Motors, Tata Motors, Mahindra EV segment. In discussion with MSIL and Hyundai India for collaboration.

Launched Gaana subscription Gift cards with players like Pinelabs & Gyfr, generating revenue of 400k/month.

Led PAN-India partnership strategies to drive sustained subscription revenue growth.

Identifying, establishing, and managing strategic alliances and partnerships to enhance business growth.

Spearheaded the development and management of subscription products from inception, including onboarding new partners, optimizing processes and workflows, crafting communication strategies, and improving UI/UX.

Collaborated with product, tech, and analytics teams to successfully launch subscription products.

Led negotiations and onboarding for subscription tool partners across CRM, subscription management, customer service, and payment gateways.

Worked with banks, wallets, and payment gateways to design and execute joint marketing campaigns that drive mutual business growth.

Managed end-to-end partner relationships, securing collaborations with 60+ brands across diverse sectors, including F&B, travel, health & wellness, telecom, online grocery, entertainment, digital payments, affiliates, banking, loyalty programs, e-commerce, brokerages, educational institutions, and corporates.

Played a key role in establishing and maintaining strategic alliances while continuously enhancing existing partnerships.

Contributed to 20% of the total subscription revenue across all three subscription products.

Handled B2B inquiries, negotiated customized product offerings, and structured tailored subscription deals based on client needs.

Accountable for revenue generation in designated accounts by overseeing the promotion of existing services and coordinating the launch of new services in collaboration with clients.

Curated and sourced content for H5 games from content partners.

Managed the creation and acquisition of music, video, imagery, and wallpaper content for D2C WAP products.
Handled end-to-end account management, from product promotion to revenue realization.

Led new product development (NPD) across WAP and app platforms.

Managed billing reconciliations with clients and telecom operators, ensuring smooth billing and collections.
Conducted user profiling analysis to identify target user segments for revenue optimization.

Oversaw content partnerships and sourced content for various OEM stores.

Monitored revenue performance and analyzed existing products available on OEM partner platforms.

Managed portal operations and conducted layout testing for H5 games.

Tracked and maintained daily revenue reports from various payment e-wallets for the Samsung App Store.

• Drove sales and marketing of the Caller Tunes business of all Telco's in the North (Airtel, Vodafone, Idea, Aircel, Tata, MTS, and Telenor) amounting to revenue of approximately 3.75Cr
• Closely monitored the performance of new releases on YouTube and all Streaming Services to understand its growth and thus to push the circles to achieve RBT revenue
• Planned and executed the promotion of new releases in Bollywood, International and Punjabi content on a daily, weekly and monthly basis via USSD, SMS, IVR and PCN
• Planned and managed Radio/TV interviews of Artist/Movie Star Cast along with Meet n Greet activities for contest winners and clients
• Planned Lyrical videos creation with the help of third party vendor
• Kept a close tab on competition and ensured a steady growth in market share of Sony Music content
• Actively participated in decision making to acquire Punjabi content for Sony Music North
• Planned key branding videos for Micromax, Tuborg & Titan Sonata
• Monitored performance of new releases and catalogue songs on daily basis by coordinating with the operators and platform partners
• Planned and launched promotional activities across Telco's for big Bollywood projects as well as Punjabi content
• Managed the Sony Music North Facebook and Twitter accounts for social media campaigns

• Analyzing the customer behaviour towards promotional offers based on the reports shared by the circle team
• Executed various promotions plans for new releases Bollywood and Regional titles in respective circles for maximum utilization and revenue generation
• Managed day today operational responsibilities (both linear and interactive) related to content acquisition and distribution to Operators
• Revenue Tracking and analysis of existing products - provided insights on way forward
• Relationship building with operator and platform partners at circle level

Handled major operator’s accounts such as Idea, Aircel & Airtel North/East/ West zone.

Responsible for implementing the marketing plans for the assigned territory for the overall business
revenues.

Identify, develop and build Group Business relationships with corporate to achieve the target, sales process
management, develop and maintain a relationship with decision-makers for client organizations.

Business generation through direct client interaction.
Job Involved CRBT promotions through Outbound Dialing (OBD), In-bound Dialing (IBD) & IVR.

Data (MIS) Analysis - Analyzing data regularly for planning new promotions for Airtel/Idea/Aircel to increase revenues.

Programmed the best Airtel Hello Tunes content on IVR to engage more users.

Co-ordinate with Content Partners for content sourcing, content approval, content ingestion and mapping,
content modification, content expiry, right transfer of content, live list and for OBD’s as well

Provided timely guidelines to Content Partners for operational activities and also granted the CMS access to
the partners

Label Addition (given by Content Partner) after verification

Content Planning for addressing varied demographic consumer segments Content management for
Hungama, PPL, Times Music, Tips, Universal, Saregama, Sony Music

Preparation of Monthly Promotional calendar
Promotions and Campaign planning launched multimodal (shortcodes) for promotions of upcoming events
to maximize revenue

Data (MIS) Analysis - Analyzing data regularly for planning new promotions for Airtel to increase revenue
Analyzed the reports to track top downloaded content (to know customer taste and behavior) total CRBT
penetration, paid penetration, and also to know the revenue trend as well

Coordinated within the teams (Circle team, technical, content and service delivery) to have a smooth launch
of the product and managing the customer lifecycle