Business Development
Yashvi Lodaya
Ecommerce Merchandising Manager
Mumbai
Summary
Motivated Merchandising Manager with a strong background in overseeing daily operations, planning merchandise purchases and promoting long-term success. Talented in developing techniques to increase profits by managing inventory, ordering stock that customers prefer and overseeing display standards. Focused on customer satisfaction by promptly resolving customer complaints to complete satisfaction.
Overview
9
9
years of professional experience
5
5
Languages
Work History
Merchandising Manager
Dripproject.co
10.2023 - Current
- Developed strong relationships with suppliers, securing better deals and exclusive products.
- Serviced accounts using prospecting, product marketing, and merchandising techniques to enhance product awareness.
- Identified opportunities to reduce lead times and improve inventory management.
- Collaborated with vendors to negotiate favorable contracts for product procurement, reducing costs.
- Monitored inventory levels and avoided shortages with timely replenishment of stock.
- Analyzed trends and conducted research to determine seasonal merchandise direction.
- Designed displays to deliver interactive, engaging, and memorable store experiences for shoppers.
Senior Merchandiser
Purple Style Labs
03.2022 - 10.2023
- Drove sales performance improvement through strategic allocation of products across stores based on local demand patterns.
- Analyzed customer feedback and shopper trends to inform display designs.
- Liaised between store personnel and reset teams for restocking and presentation of merchandise.
- Created interior displays to promote products in alignment with corporate sales objectives.
- Established a performance-driven culture within the merchandising team by setting clear objectives and providing regular feedback on progress.
- Collected data, monitored project progress and finalized reports before reporting to management.
- Organized store merchandise racks by size, style, and color.
- Monitored store traffic and customer engagement to determine display effectiveness.
- Conducted regular competitive analysis to stay informed about market trends and adapt strategies accordingly for sustained success.
- Leveraged advanced analytics tools for accurate forecasting of consumer demand patterns, enabling more precise inventory planning.
- Developed and deployed store-level product training materials to mentor staff on new products and sales techniques.
Brand Manager - Ecommerce and Digital Marketing
Shop101
11.2018 - 06.2021
- Enhanced mobile shopping experience through responsive design updates, leading to improved sales via mobile devices.
- Managed cross-functional teams to execute successful product launches and promotional campaigns.
- Optimized email campaigns to increase open and click-through rates.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Introduced new inventory management system to streamline order fulfillment processes and reduce stock discrepancies.
- Utilized advanced analytics tools to monitor performance metrics and inform data-driven decision-making processes.
- Maintained above-average brand penetration.
- Managed annual budget allocation across various digital channels, ensuring efficient use of resources for maximum ROI.
- Established a robust content marketing plan that elevated the brand''s thought leadership status within the industry.
- Conducted meetings to address procedures, policies and issues.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
Ecommerce Manager
Monisha Jaising
01.2018 - 04.2018
- Spearheaded affiliate marketing program, cultivating partnerships with industry influencers to expand brand reach and generate additional revenue streams.
- Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
- Streamlined order processing, reducing lead times and improving overall operational efficiency.
- Managed inventory control processes for seamless order fulfillment and customer satisfaction.
Merchandiser
Inticede Bsd Pvt Ltd
07.2015 - 12.2017
- Assisted customers in locating desired items or suggesting suitable alternatives when necessary, contributing to an elevated shopping experience.
- Conducted regular store audits to verify compliance with company policies.
- Coordinated special events or promotions within the store environment, creating excitement around featured products or limited-time offers.
- Collaborated with store managers to determine best placement for merchandise displays.
Education
Masters in Merchandising -
04.2001 -
Bachelors In Fashion Technology - Bachelors In Fashion Technology
04.2001 -
Skills
Monitoring inventory
Merchandise Selection
Coaching and Mentoring
Inventory Coordination
Supervising staff
Product Lifecycle Management
Purchase Orders
Bid coordination
Adaptability
Program coordination
Resourcefulness
Pricing Updates
MS Office
Vendor communications
Team Collaboration
Demand forecasting
Store layout optimization
Profit and loss understanding
Assortment Optimization
Multitasking
Relationship Building
Effective Communication
Attention to Detail
Software
Ms Office
Content Writing
Communication
Timeline
Merchandising Manager - Dripproject.co
10.2023 - Current
Senior Merchandiser - Purple Style Labs
03.2022 - 10.2023
Brand Manager - Ecommerce and Digital Marketing - Shop101
11.2018 - 06.2021
Ecommerce Manager - Monisha Jaising
01.2018 - 04.2018
Merchandiser - Inticede Bsd Pvt Ltd
07.2015 - 12.2017
NIFT - Masters in Merchandising,
04.2001 -
Jd Institute Of Fashion Technology - Bachelors In Fashion Technology, Bachelors In Fashion Technology
04.2001 -