Hi, I’m
Yashwanth Reddy Mopuru
Zonal Business Head- Mumbai
Mumbai
Summary
Top Revenue Leader offering a dynamic career that reflects pioneering experience and year-on-year success in achieving business growth objectives by investigating new opportunities and maximizing competitive strength for long-term success.
A competent professional with over 7 years of distinguished career in managing entire gamut of Sales (B2B/B2C/Channel Sales/ Inside Sales) Marketing, Business Development, Product Management, Channel Management, Strategic Alliances, Key Account Management and Team Management across Finance, Edtech, Consistently delivered multiple digit growth of Revenue, Market Share YOY with end-to-end P&L management Advanced in career through accelerated promotions and empowered & inculcated leadership development amongst the down-line Excellence in devising brand building & positioning strategy, developing brand identity, rolling out innovative campaigns across traditional & online marketing.
Delivered strategic inputs for launching new products & services and worked closely with team for right pricing, product and ensured efficient marketing strategy was implemented Impeccable record of contributing in outdoor branding, digital promotions, campaigns and events & summits Performance-driven professional with experience of augmenting business, penetrating new markets and introducing new products in diversified sectors for business excellence Credited for establishing large volume, high profit accounts with excellent levels of retention and loyalty; nurtured & deepened relations with key corporate decision makers at the top level Delivery Anchor with career success in delivering solutions that remedy core business issues and position the organization to reach the next level of profitability Highly skilled in delivering outstanding business growth outcomes in highly-competitive markets of the region by devising company's PAN India strategy, hiring & delegating authority to implement new policies and practices Change Agent with proven capabilities in engaging with clients, stakeholders & top management for evolving strategic vision, driving change, building product/ services roadmap
Overview
7
years of professional experience
4
years of post-secondary education
3
Language
Work History
Byju’sMumbai
Zonal Business Head
09.2022 - Current
Job overview
- Directing a team of 14 Area Business Heads, 14, , 28 Service Managers , 3 Cluster revenue Heads ,18 Business development managers ,120 Business Development Executives and leading business operations of Byju’s learning app and hybrid learning centres in Mumbai Metropolitan Region
- Acting as a Zonal Business Head and managing BYJU’S learning centres for the Mumbai Metropolitan Region
- Augmenting revenue and enrollments, thereby managing center operations, marketing and service operations
- Enhancing the business from grounds-up and acting as Primary Head of the team to achieve growth in the business
- Key Roles & Responsibilities
- Devising & implementing marketing activities (ATL & BTL) within the city with the help of the Corporate Marketing Team
- Formulating Go-To-Market strategy for assigned geographies while keeping the local intelligence of the market
- Understanding key dynamics of assigned geography and planning product and academics placement accordingly
- Recruiting & developing a team of the Center Heads, Admission Officers and other staff engaged in Sales & Marketing a
- Executed Key Scholarship Test in the city including BNAT, BAST and Scholarship
- Conducting Discovery School Super League Scholarship Exams across Mumbai Metropolitan region
- Organizing Digital Marketing campaigns across Resident Welfare Associations, Malls, Shopping Complexes, Schools, Clubs and communities
- Conceptualizing & implementing competitive strategies for generating sales, developing as well as expanding market share towards the achievement of revenue & profitability targets
- Devising regional sales plans and quotas in alignment with business objectives; acquiring new customers, as well as working on up- selling for existing customer
- Maximizing the sales opportunities by proactively acquiring new clients and fostering relationships with existing ones
- Conducting extensive business research & analysis to understand competitor activities, business expansion opportunities, customers, gaps, market trends and industry standards; identifying product feature gaps impacting category performance
- Driving business growth in terms of value, volume and market share by introducing new marketing ideas and concepts
- Strategizing to strengthen distribution to increase effectiveness, improve service and ensure customer satisfaction
- Revamping the business model & strategy to build a more responsive & market-driven organization; providing regular forecasts and developing plans/ internal controls/SOPs to take the business to next level
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Used data analytics to track lead generation campaigns and improve quality.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Overcoming complex business challenges and making high-stakes decisions using experience-backed judgment, strong work ethics & irreproachable integrity
- Mentoring team members, ensuring efficiency in processs; formulating talent retention and management strategies
Byjus Hyderabad
Assistant General Manager
12.2021 - 09.2022
Job overview
- Sales & Business Development:
- Directed a team of 5 Senior Managers, 30 Managers , 2 presales Senior managers , 7 inside sales managers , 250 sales Executives in Hyderabad region and 50 inside sales associates managing end-to-end sales across assigned region with a portfolio of INR 120 Cr./Annually
- Awarded as the Best performing "AGM" across india.
- Formulated & implemented short-term and long-term company sales strategy across Telengana Region districts with the VP and business heads of different verticals.
- Ensured smooth business operations by maintaining synergy with the Operations, HR, Collections, Product, Admin., IT
- Successfully created multiple Business models for different products like k3 osmo, K9, JEE,Aakash,BTC.
- Was awarded the highest revenue contributor across company and was the first from region to start any pilot of product being launched at the companys level.
- Developed and implemented policies and procedures to improve customer service and satisfaction.
- Motivated, trained, and disciplined employees to maximize performance.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
BYJUSHyderabad
Senior Manager-Inside Sales
07.2020 - 12.2021
Job overview
- Handled a team of 7 Managers and 100 associates in the most critical time of covid when we had WFH.
- Boosted team member productivity by enhancing performance monitoring and instituting motivational approaches.
- Reviewed and analyzed reports, records and directives to obtain data required for planning department activities.
- Created a training document for pan india as we were the best performing team.
- Brainstormed and developed sales strategies to achieve short and long term sales revenue objectives.
BYJUSHyderabad
Sales Manager-Direct Sales
03.2019 - 07.2020
Job overview
- Established and cultivated solid business relationships with new or existing customers.
- Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
- Closed lucrative sales deals using strong negotiation and persuasion skills.
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
- Was handling a Team size of 25 people at the age of 23 .
Byjus Hyderabad
Business Development Associate
05.2018 - 06.2019
Job overview
- Negotiated contracts and closed sales with new and existing clients.
- Was a sales rockstar and was companys top 50 sales associate's.
- Generated 1.2 cr revenue within an year.
Education
Shiv Nadar UniversityNew Delhi
Bachelor of Science from Mechanical Engineering And Economics
05.2013 - 07.2017
Skills
P&L / Revenue Growthundefined
Timeline
Zonal Business Head
Byju’s
09.2022 - Current
Assistant General Manager
Byjus
12.2021 - 09.2022
Senior Manager-Inside Sales
BYJUS
07.2020 - 12.2021
Sales Manager-Direct Sales
BYJUS
03.2019 - 07.2020
Business Development Associate
Byjus
05.2018 - 06.2019
Shiv Nadar University
Bachelor of Science from Mechanical Engineering And Economics
05.2013 - 07.2017
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