Summary
Overview
Work History
Education
Skills
Software
Timeline
Generic
Yaswanth Tatini

Yaswanth Tatini

Marketing Director & CEO

Summary

Dynamic leader and former Marketing Director & CEO at Yasasvi IT Services India PVT Ltd, I excel in driving market growth through data-driven strategies and innovative digital marketing. Skilled in communications and project management, I've successfully led teams to enhance digital visibility and significantly boost B2B client acquisition, showcasing a proven track record in achieving ambitious marketing goals.

Overview

6
6
years of professional experience
3
3
Languages

Work History

Marketing Director & CEO

Yasasvi IT Services India PVT Ltd
04.2018 - Current

Responsibilities

  • Execute the strategic direction, of the Company's marketing goals and objectives, and ensure alignment with corporate long-term goals.
  • Develop a strong understanding of market dynamics globally within IT services to execute a data/technology-led strategy.
  • Oversee multi-channel demand generation initiatives, attracting B2B enterprise clients and guiding them through effective lead nurturing programs.
  • Research, evaluate and recommend potential growth strategies through expansion into new and new markets and related businesses.
  • Serve on cross-functional project team and commercial operating teams and provide senior leadership with responsibility to project status, timelines and decision criteria.
  • Manage and mentor a diverse, high-performing global team of up to seven (7). Recruit and lead a skilled marketing team, fostering innovation and collaboration in demand generation, offering & lifecycle marketing, digital strategies, and sales enablement.
  • Enhance digital presence and visibility. Strengthen Milestone's digital presence through strategic online campaigns, SEO optimization, compelling content, maximizing brand visibility, and attracting qualified leads.
  • Provide sales teams with impactful collateral, training, and tools to effectively communicate Milestone differentiation and service-specific value propositions.
  • Develop customer lifecycle marketing programs, enhancing retention and loyalty, while identifying upsell and cross-sell opportunities to drive revenue growth.
  • Utilize analytics and reporting tools to collect, analyze, and interpret marketing data, making data-driven decisions to optimize campaigns, enhance customer experiences, and maximize ROI.

Education

Master of Computer Applications - Computer Applications

Anna University
Chennai, India
04.2001 -

Bachelor of Science - Science, Technology, And Society

Andhra University
Visakhapatnam, India
04.2001 -

Skills

  • Communications management
  • Project Management
  • Digital Marketing
  • Key decision making
  • Industry Trends & Sales Forecasting
  • Marketing Strategies
  • Market Tracking
  • Campaign Development

Software

MS Office Suite

Digital Analytics

Project Management

Timeline

Marketing Director & CEO

Yasasvi IT Services India PVT Ltd
04.2018 - Current

Master of Computer Applications - Computer Applications

Anna University
04.2001 -

Bachelor of Science - Science, Technology, And Society

Andhra University
04.2001 -
Yaswanth TatiniMarketing Director & CEO