Dynamic leader and former Marketing Director & CEO at Yasasvi IT Services India PVT Ltd, I excel in driving market growth through data-driven strategies and innovative digital marketing. Skilled in communications and project management, I've successfully led teams to enhance digital visibility and significantly boost B2B client acquisition, showcasing a proven track record in achieving ambitious marketing goals.
Overview
6
6
years of professional experience
3
3
Languages
Work History
Marketing Director & CEO
Yasasvi IT Services India PVT Ltd
04.2018 - Current
Responsibilities
Execute the strategic direction, of the Company's marketing goals and objectives, and ensure alignment with corporate long-term goals.
Develop a strong understanding of market dynamics globally within IT services to execute a data/technology-led strategy.
Oversee multi-channel demand generation initiatives, attracting B2B enterprise clients and guiding them through effective lead nurturing programs.
Research, evaluate and recommend potential growth strategies through expansion into new and new markets and related businesses.
Serve on cross-functional project team and commercial operating teams and provide senior leadership with responsibility to project status, timelines and decision criteria.
Manage and mentor a diverse, high-performing global team of up to seven (7). Recruit and lead a skilled marketing team, fostering innovation and collaboration in demand generation, offering & lifecycle marketing, digital strategies, and sales enablement.
Enhance digital presence and visibility. Strengthen Milestone's digital presence through strategic online campaigns, SEO optimization, compelling content, maximizing brand visibility, and attracting qualified leads.
Provide sales teams with impactful collateral, training, and tools to effectively communicate Milestone differentiation and service-specific value propositions.
Develop customer lifecycle marketing programs, enhancing retention and loyalty, while identifying upsell and cross-sell opportunities to drive revenue growth.
Utilize analytics and reporting tools to collect, analyze, and interpret marketing data, making data-driven decisions to optimize campaigns, enhance customer experiences, and maximize ROI.
Education
Master of Computer Applications - Computer Applications
Anna University
Chennai, India
04.2001 -
Bachelor of Science - Science, Technology, And Society
Andhra University
Visakhapatnam, India
04.2001 -
Skills
Communications management
Project Management
Digital Marketing
Key decision making
Industry Trends & Sales Forecasting
Marketing Strategies
Market Tracking
Campaign Development
Software
MS Office Suite
Digital Analytics
Project Management
Timeline
Marketing Director & CEO
Yasasvi IT Services India PVT Ltd
04.2018 - Current
Master of Computer Applications - Computer Applications
Anna University
04.2001 -
Bachelor of Science - Science, Technology, And Society
Stacker at Engineering and Allied Services Pvt. Ltd, Lift & Shift India Pvt. Ltd, Roadwings International Pvt. Ltd, Western Carriers India Pvt. Ltd, Tractor India Pvt. Ltd, Transworld Terminal Pvt. LtdStacker at Engineering and Allied Services Pvt. Ltd, Lift & Shift India Pvt. Ltd, Roadwings International Pvt. Ltd, Western Carriers India Pvt. Ltd, Tractor India Pvt. Ltd, Transworld Terminal Pvt. Ltd
Technical Executive at Amazon Development center India Pvt. Ltd through Shankar Electrical Services India Pvt. LtdTechnical Executive at Amazon Development center India Pvt. Ltd through Shankar Electrical Services India Pvt. Ltd
Vice President of Operations & Strategy / Interim CEO / Executive Director of Business Development & Marketing at OnSite Advanced CareVice President of Operations & Strategy / Interim CEO / Executive Director of Business Development & Marketing at OnSite Advanced Care
Owner/CEO/Director of Sales and Marketing at Marsupial Marketing & AdvertisingOwner/CEO/Director of Sales and Marketing at Marsupial Marketing & Advertising