Yaswanth Tatini

Responsibilities

• Execute the strategic direction, of the Company's marketing goals and objectives, and ensure alignment with corporate long-term goals.
• Develop a strong understanding of market dynamics globally within IT services to execute a data/technology-led strategy.
• Oversee multi-channel demand generation initiatives, attracting B2B enterprise clients and guiding them through effective lead nurturing programs.
• Research, evaluate and recommend potential growth strategies through expansion into new and new markets and related businesses.
• Serve on cross-functional project team and commercial operating teams and provide senior leadership with responsibility to project status, timelines and decision criteria.
• Manage and mentor a diverse, high-performing global team of up to seven (7). Recruit and lead a skilled marketing team, fostering innovation and collaboration in demand generation, offering & lifecycle marketing, digital strategies, and sales enablement.
• Enhance digital presence and visibility. Strengthen Milestone's digital presence through strategic online campaigns, SEO optimization, compelling content, maximizing brand visibility, and attracting qualified leads.
• Provide sales teams with impactful collateral, training, and tools to effectively communicate Milestone differentiation and service-specific value propositions.
• Develop customer lifecycle marketing programs, enhancing retention and loyalty, while identifying upsell and cross-sell opportunities to drive revenue growth.
• Utilize analytics and reporting tools to collect, analyze, and interpret marketing data, making data-driven decisions to optimize campaigns, enhance customer experiences, and maximize ROI.