YATI RUNGTA

• Managing a book of $8MN+ and onboarding marquee clients such as Walmart Business, Nike, Prime Video, Amazon Music, Burberry, Chewy, among others
• Achieved 5x revenue growth within 1 year, consistently surpassing quarterly revenue targets through innovative media strategies
• Spearheaded full-funnel paid media campaigns tailored to various brand KPIs including acquisition, ROAS, and share of voice
• Ensured delivery of CPA/ROAS goals via iterative A/B testing, budget pacing, audience targeting, and creative optimization
• Helping brands achieve marketing objectives by developing customized media plans and advising on optimal ad formats and publisher mixes
• Generating new business for VEVE in North America (US & Canada) by identifying and cultivating advertiser relationships across key verticals
• Increased market share with strategic business development initiatives, including expansion into untapped categories
• Developed and maintained client and partner relationships through proactive account development and strategic consultation
• Leading a team of 2 direct reports and collaborating with an extended account management team; responsible for coaching, performance management, and talent development
• Built high-performing teams through effective hiring, onboarding, and upskilling programs
• Managing cross-functional collaboration with internal teams including Operations, Marketing, Sales, and Leadership
• Reporting directly to the VP of National Sales for the US
• Representing VEVE at industry conferences and events as a brand and thought leadership ambassador

Campaign Highlights:

Walmart Business: Achieved 40–60% lower CAC/CPA than traditional display and social by executing innovative media activations and strategic optimization initiatives focused on new customer acquisition.

Prime Video (LATCANZ region): Drove a 39% reduction in CAC while increasing new subscriptions through high-performing paid media campaigns.

Western Union: Reduced customer acquisition costs by ~80% and delivered over 3x ROAS by optimizing paid media performance and driving both new user sign-ups and first-time money transfers.

• Established new brand partnerships in key verticals across the US and CA, which drove $1.6MN+ in revenue and surpassing sales target by 60%
• Helped brands achieve marketing goals (incremental sales, new customer acquisition, share of voice)
• Developed media plans and guiding brands on ad formats worth monetizing to achieve their goals
• Represented VEVE at different affiliate conferences

• Established new brand partnerships in key verticals across US and CA
• Helped brands achieve CPA, CPI and ROAS goals
• Developed media plans and guiding brands on ad formats worth monetising in order to achieve their goals

• Managed and executed ad campaigns
• Worked on Push Notifications and ATL placements across OEM partners & browsers for UK and EU
• Worked closely with the regional Sales team to land premium brand partnerships such as 3, Vodafone, Tesco, Disney+, and others
• Develop media plans and ensure my wing was positive on bottom line targets set
• Helped optimise internal systems and workflows
• Created training material and help train new joiners and colleagues

• Media planning and buying for B2B campaigns for clients such as Amazon Web Services (AWS), Red Hat, and others.
• Collaborated with multiple partners and using the right mix of channels such as ATL (above the line), Social, Content, and traditional channels such as TV and Radio, to achieve set KPIs
• Executed and optimised campaigns on Paid Social via tools like Sprinklr and execute the requisite setup needed to track direct buys via tools like DoubleClick Campaign Manager, Integrated Ad Science (IAS), and more.
• Maintained supplier relationships and exploring new channels
• Finalise finances post-campaign by sending our invoices, closing payments
• Maintained and updated CRMs regularly with campaign related documents and agreements

• Company Overview: Retale Gateway being a start-up in the very nascent stage.
• Part of the founding team
• Successfully launched India's 1st Online Food and Beverage Pop-up Store in Aug'20 which brought on homegrown and artisanal consumer products
• Worked on various aspects of the campaign, from conceptualisation to execution which included brand curation and onboarding
• Worked closely with the design team to develop social media content, plan a social calendar and increase the follower base
• Trained and mentored 4+ interns to deliver under different roles such as PR, Sales, and Logistics
• Worked directly with C-suite to plan, ideate, and execute strategy
• Retale Gateway being a start-up in the very nascent stage.

• Monetized content for publishers across US, UK and CA
• Optimized and managing blue chip and premium publisher accounts like Forbes and Nasdaq to name a few
• Communicated with publishers to increase monetization opportunities on their sites and troubleshoot issues that they face
• Analysed reports to tailor make optimization strategies for every account
• Managed 20+ key accounts across verticals and help improve their performance
• Worked closely with the tech team on new products/custom implementations
• Worked closely with the sales team to help bring in premium publisher partnerships