Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
Yati Talwar

Yati Talwar

Digital Marketing Expert
NEW DELHI

Summary

I am an Experienced Marketing Professional with a demonstrated history of working in the Marketing and Advertising industry with over 9.5 Years of Experience. Skilled in Content creation, Campaign optimizations, Writing, Microsoft Excel, Customer Service, Advertising, and Public Speaking. Strong marketing professional with a Master of Business Administration (MBA) focused in Human Resources Management and Services with Media Planning .

Overview

11
11
years of professional experience
3
3
Certifications
3
3
Languages

Work History

Senior Excecutive Digital Operations & Platforms

Wipro Ltd.
02.2022 - Current
  • Assisting clients by providing best strategies for their businesses to get maximum ROI.
  • Giving high value recommendation by managing Client's Ads Manager Account and apply different strategies by creating multiple campaigns to get Maximum Conversions for their businesses. Getting best results with lowest CPC.
  • Building relationship with customers and the community to promote long term business growth.
  • Track data for re-marketing through Analytics, Pixel and Conversion API to maximize Sales.
  • Generate Leads for different kind of businesses by creating lead generation campaigns.

Assistant Manager Ad- Operations

Mrohe Media Pvt. Ltd.
07.2018 - 02.2021
  • Oversees Advertising activities of a business,

- Planning and executing advertising strategy

- Implementation various ad campaigns

- Supervises advertising-related departments

- Evaluates campaign’s overall performance

- Strategizing & designing Reports for clients.

  • Running and optimizing online Ad campaigns on ad platforms (AdWords), Ad server and DSP, working with publishers and Ad networks.
  • Work closely with media planning teams to provide ROI driving insights and recommendations.
  • Work directly with account service and analytics teams to ensure all tracking is in place and mapping correctly, will work with our internal front-end developers to ensure creative is coded properly and triage any development issues that may arise and continuously monitor campaigns to ensure everything is serving correctly.
  • Handling Billing related activities.
  • Managing Google AdSense Account of company another business website uberpanache.com & cricketbolo.com. Daily keeping check on Google Analytics report Coordinate with SEO team on daily basis for both websites.
  • Content posting on website & social media of uberpanache.com & cricketbolo.com

Advertising Manager

Digital Online Web Media LLP
12.2015 - 04.2018
  • Oversees Advertising activities of a business, form and directs advertising strategy, implement ad campaigns, supervises advertising-related departments and evaluates campaign’s overall performance.
  • Look after all the social media promotion, Email promotion & banner promotion.
  • Develop pricing strategies for products or services marketed to the target customers of a firm.
  • Direct the hiring of advertising, promotions & marketing staff and oversee their daily activities.

Corporate Marketing Officer

Morpheus Group
03.2015 - 10.2015
  • Plan, direct and coordinate marketing budgets in accordance to organizational goals.
  • Exclusive dealing with the PR Agency, Creative Designing Agency & digital marketing agency.
  • Reviewing and approving advertising campaigns, marketing reports.
  • Coordinate with vendors for various marketing activities like Printing, Bulk SMS, Emailer shoot and many more.
  • Facilitate growth, sales, and marketing strategies in an organization.
  • Handling Social media like Facebook, Twitter, YouTube, LinkedIn account of the company and many more.
  • Content Writing for Company website and Social Media posts.

Unnati Group

Senior Executive, Marketing
11.2013 - 02.2015
  • Handling Social Media like Facebook, Twitter, YouTube, LinkedIn account of the company and many more.
  • Exclusive Dealing and correspondence with company’s PR Agency.
  • Involved in the decisions related to advertisement campaigns & price revisions.
  • Maintaining Inventory Records.
  • Coordination with sites relating to Brochures, Hoardings, Stationery.
  • Designing of advertising material.
  • To update management about the progressive report of the all department, internal checking of customer files and booking form on behalf of management.
  • Coordinating with Sales and Commercial Department for routine work and tally same.

HR Trainee

Mas Callnet India Pvt. Ltd.
09.2012 - 10.2013
  • Handling recruitment process.
  • Administration coordinator.
  • Conducting and facilitate Employee training.
  • Making Weekly and monthly MIS
  • Drafting documents and circulates notice to all the employees.

Education

MBA - Human Resource+ Media Planning

Jaypee University
Noida
04.2001 -

BBA - Business Administration

Jaipuria Institute Of Management
Ghaziabad
04.2001 -

High School Diploma -

D.A.V Public School
Ghaziabad
04.2001 -

Skills

    Brand Awareness

undefined

Certification

Meta Certified Digital Marketing Associate

Timeline

Senior Excecutive Digital Operations & Platforms

Wipro Ltd.
02.2022 - Current

Assistant Manager Ad- Operations

Mrohe Media Pvt. Ltd.
07.2018 - 02.2021

Advertising Manager

Digital Online Web Media LLP
12.2015 - 04.2018

Corporate Marketing Officer

Morpheus Group
03.2015 - 10.2015

Unnati Group

Senior Executive, Marketing
11.2013 - 02.2015

HR Trainee

Mas Callnet India Pvt. Ltd.
09.2012 - 10.2013

MBA - Human Resource+ Media Planning

Jaypee University
04.2001 -

BBA - Business Administration

Jaipuria Institute Of Management
04.2001 -

High School Diploma -

D.A.V Public School
04.2001 -
Yati TalwarDigital Marketing Expert