Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Yatin Chauhan

Category Manager - Business
Noida

Summary

Results-driven category management professional with strong background in developing and implementing successful strategies. Highly skilled in market analysis, vendor negotiations, and inventory management. Known for fostering team collaboration and adapting to changing needs to achieve business objectives. Proven track record of optimizing product assortments and driving revenue growth.
Equipped with an MBA in Marketing and HR from IIM Sirmaur, combining business acumen and a customer-centric mindset to drive sustainable growth and innovation.

Overview

2025
2025
years of professional experience
5
5
years of post-secondary education
2
2
Certifications
3
3
Languages

Work History

Category Manager

Testbook.com
08.2024 - Current
  • Spearheaded the expansion of INR 30 CR ARR in UPSC category through the strategic development and implementation of an Annual Operating Plan.
  • Increased lead generation and hence, revenue by 30% through effective online marketing campaigns.
  • Fostered collaboration with Content and Marketing teams, resulting in 30% increase in lead generation through YouTube and Ads.
  • Managed a diverse portfolio of products, ensuring optimal mix between high-margin products and cost-effective options for customers.
  • Stakeholder Management: Worked with multiple stakeholders such as Sales, YouTube, Content, Marketing, and Creatives teams.
  • P&L Ownership: Managed the portfolio of 25cr annually
  • New Product Line: Started new products line which contributes 40% in the overall revenue in the category
  • Marketing: Started New lead funnel which leads to decrease in the marketing CAC and increase in the Conversion Rate.

Associate Program Manager (Founder's Office)

Testbook
06.2023 - 07.2024
  • Strategic Planning and Execution: Led cross-functional teams in planning, executing, and monitoring complex projects, including new product launches, to ensure on-time delivery within budget and successful category expansion.
  • Data-Driven Decision-Making: Conducted competitor analysis and implemented data-driven pricing strategies to maximize profit margins, optimize category turnover, and maintain market competitiveness.
  • Portfolio and Resource Management: Managed a diverse product portfolio, balancing high-margin items with cost-effective options, while assuming full ownership of resources, budgeting, and P&L management to drive business profitability.
  • Proactive Market and Inventory Insights: Developed detailed sales forecasts using historical data, enabling proactive inventory management and strategic adjustments to align with market dynamics.

Key Account Manager

Classplus
8 2022 - 06.2023
  • Managed a portfolio of 60+ key Clients to ensure their growth in State PSC Category in India
  • Successfully moved the portfolio's contribution from 60L per month to 2 Cr+ per month within the span of 9 months
  • Engaged in product training, demonstrations, consumer awareness, branding and acquisition initiatives to raise revenues
  • Monitored market trend and suggested course creation, launch and its pricing
  • Building strategy for in-app marketing by developing Push Notification Strategies.

Category Expansion Associate (B2B)

Classplus
08.2021 - 07.2022
  • Acquired 30+ E-learning content creators
  • Managed their Key Accounts to increase their revenue (40+ Lakhs GMV)
  • Revived the non-performing clients to deliver constant revenue for the company
  • Analyzing the client's potential to achieve Value and volume targets for the Unit
  • Onboarded the clients and give product training to them.

Education

MBA - Dual Specialization in Marketing And Human Resourc

Indian Institute of Management (IIM), Sirmaur
Himachal Pradesh
05.2019 - 04.2021

Bachelor in Commerce -

S.D.(P.G) College
Panipat
06.2016 - 04.2019

Skills

Strategic Account Management

Negotiation

Relationship Management

Account Management

Project Management

Performance Management

  • Key Account Management

  • P&L Management

  • Stakeholder Management

  • Decision-Making

  • Strategic Planning

  • Scheduling and Planning

    • Certification

    Market Research and Consumer Behavior - IE Business School (Oct 2020)

    Timeline

    Category Manager

    Testbook.com
    08.2024 - Current

    Associate Program Manager (Founder's Office)

    Testbook
    06.2023 - 07.2024

    Category Expansion Associate (B2B)

    Classplus
    08.2021 - 07.2022

    MBA - Dual Specialization in Marketing And Human Resourc

    Indian Institute of Management (IIM), Sirmaur
    05.2019 - 04.2021

    Bachelor in Commerce -

    S.D.(P.G) College
    06.2016 - 04.2019

    Key Account Manager

    Classplus
    8 2022 - 06.2023

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