Yatin Sharma
Branded Content Partnerships Enthusiast
GURGAON
Summary
Dynamic media professional boasting over 18 years of experience in brand partnerships and content integration within the media landscape. Expertise in forging strategic alliances, engaging stakeholders, and driving innovative marketing strategies that resonate with target audiences. Proven ability to lead teams, create custom content solutions, and elevate brand visibility through tailored campaigns. Adept at identifying market opportunities and cultivating relationships that foster long-term collaborations. Seeking to leverage extensive experience in a mid-level managerial role focused on partnerships and branded content initiatives.
Overview
18
18
years of professional experience
9
9
years of post-secondary education
Work History
Sales Lead Events & IP(s)
Times Internet Limited
07.2024 - Current
- Selling TOI's marquee IP(s) like - TOISA (Sports Awards), Gadgets Now Awards, Power Creator Awards, Right to Excellence
- Conceptualized tailored plan for brands like SHELL INDIA for a Podcast between their India MD & Subject Matter Experts
- Created Custom Conclave for a Hyderabad based Real Estate Brand
- Constantly mapping the market for new opportunities, keeping a tab on latest launches, releases, topical events etc & work on converting these opportunities to Business
- Sold engaging custom content options (TOI Content Hub) on the News Platform for specific genres like Auto for Royal Enfield, India for Financial Literacy for BSE etc. These initiatives brings the readers closer to the Brand and its vision
- Provide custom plans for new businesses by creative articles & engagements
AVP eSports Partnerships
LOCO eSports
10.2023 - 06.2024
- Develop strong relationship with external stakeholders (Brands & their Agencies) to build a strong network of potential partners
- Formulate GTM strategy to pitch innovative ideas for the brands to pick gaming & help these brands to connect with their desired audience
- Build TRUST with the partners & build a strong/progressive pipeline for the future collaborations
- Keep a sharp eye on the upcoming launches of the potential categories like AUTO, Headphones & Mobile Phones to colloborate with Loco & reach out to them with innovative options
- Provide Solutioning based on the Brand's requirements - Branded Tournaments/Streams/Live Commerce/Media Inventory/Ground Activations/Branded Content
Region Head - North & East
MX Studios (MX Player)
03.2022 - 10.2023
- Managing North & East Region for Brand Partnerships. Managing a Team size of 3 to cover the Market & service accounts from the 2 regions.
- Managed to get multiple brands on board, some had zero history with Content.
- Key Accounts Activated: Coca Cola, Pernod Ricard (IB), Boat, Lenskart, MojoCare, ET Money, Hyundai & Dubai Tourism
- Successfully taken out Fiction & Non-Fictions Shows like Gamer's Den, SOTY, UNI ki Yaari, Business Baazi, Warrior Hunt & A Spin around DUBAI from April 22-Jan 23
- Responsible for formulating strategy to crack the new clients via Format Agnostic offers.
POD Lead
Pocket Aces Pictures
10.2019 - 03.2022
- Develop sales strategies for Pocket Aces to target innovative and relevant brands for content integration.
- Digital Branded Content - Short & Long format. Suggesting speci6c content route & content format depending on marketing objectives
- Content Marketing - In-series integration on Dice Media & Gobble properties (Long Format)
- Content Solution - Creating bespoke digital video properties for brands.
- Campaign Management - creating campaigns for brands using all channels - FilterCopy, Dice Media, Loco and Gobble.
- Business Development - Mapping North & East advertisers across categories
Regional Manager Firstpost
Network18 Media & Investment
01.2019 - 10.2019
- Leading the team for maximum brand awareness & curate branded content for clients
- Focus on launch partnerships & alignment with marketing to conceptualize upcoming launches.
- Drive the client to Firstpost's platform by leveraging Digital & On-ground activations.
- Work on content for speci6c categories like Speakers, Health related drugs et cetera
Sr. Manager E Business
The Times of India (Bennett Coleman & Co. Ltd.)
09.2018 - 01.2019
- Exploring potential Business avenues and drive Brand initiatives
- Achieving the Revenue targets assigned to E Business Vertical.
- Managing Key Accounts in E Commerce & continuously providing innovative solutions to the clients for incremental
- Ideation and integration with all the brands under the BCCL umbrella
- Keeping track of the competitors, catering to the developed and emerging markets by building strategic alliances with agencies and clients.
Relationship Manager
Indiabulls Lts. (Stock Trading)
05.2008 - 09.2008
- Selling of the DMAT Accounts to new clients & ensures the pro6tability of existing clients during the stock sessions.
- Push the existing client to trade.
Sales Manager
METLIFE INDIA INSURANCE COMPANY
10.2007 - 09.2008
- Handled a team of Financial Advisors to drive more volumes from their contacts & building revenues
- Achieve annual targets for insurance policies both from FA's & Direct Business (Walk-in Clients)
- Preparation of quarterly performance reports of 6nancial advisors for the Sr. Management for further 6ltration processes.
Relationship Manager
ICICI Brokerage Services Ltd.
01.2007 - 09.2007
- Facilitating services to the clients & delivering the highest level of satisfaction.
- Identifying new potential market to sell 6nancial instruments.
Education
MBA - Marketing & Finance
Indian Institute of Planning And Management (IIPM)
New Delhi, India 07.2000 - 01.2007
Bachelor's in foreign Trade - Foreign Trade
INTERNATIONAL INSTITUTE OF FOREIGN TRADE & RESEARCH
04.2002 - 03.2005
Skills
- Team leadership
- Ability to Work in a Team
- Content Marketing
- Business development
- Revenue generation
- Communication & Sales
- Service Accounts
- Relationship Building
Interests
Travelling
Running Marathons
Driving
Personal Information
- Date of Birth: 10/01/95
- Nationality: Indian
Timeline
Sales Lead Events & IP(s)
Times Internet Limited
07.2024 - Current
AVP eSports Partnerships
LOCO eSports
10.2023 - 06.2024
Region Head - North & East
MX Studios (MX Player)
03.2022 - 10.2023
POD Lead
Pocket Aces Pictures
10.2019 - 03.2022
Regional Manager Firstpost
Network18 Media & Investment
01.2019 - 10.2019
Sr. Manager E Business
The Times of India (Bennett Coleman & Co. Ltd.)
09.2018 - 01.2019
Relationship Manager
Indiabulls Lts. (Stock Trading)
05.2008 - 09.2008
Sales Manager
METLIFE INDIA INSURANCE COMPANY
10.2007 - 09.2008
Relationship Manager
ICICI Brokerage Services Ltd.
01.2007 - 09.2007
Bachelor's in foreign Trade - Foreign Trade
INTERNATIONAL INSTITUTE OF FOREIGN TRADE & RESEARCH
04.2002 - 03.2005
MBA - Marketing & Finance
Indian Institute of Planning And Management (IIPM)
07.2000 - 01.2007
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