Yatinder Kehar
Faridabad
Summary
Dedicated Senior or National Manager with 11 years of exceptional management performance and experience in Modern Trade/General Trade/B2B into FMCG, Sports nutrition, Nutraceuticals and Apparels. Offering strong administrative and cross-functional collaboration skills to provide teams with support and guidance to surpass expectations. Well-versed in operations management, Analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Head of Sales- Supplement & North GT/MT
Mensa Brands (My Fitness)
11.2023 - Current
- Managed key accounts effectively, ensuring ongoing satisfaction while identifying upsell opportunities to drive additional revenue growth.
- Optimized pricing strategies by monitoring competitor activities, analyzing market trends, and considering internal cost structures for profitability maximization.
- Conducted regular territory analyses to ensure optimal resource allocation and maximum coverage of target markets.
- Streamlined sales processes, resulting in enhanced efficiency and increased productivity.
DGM- Offline Sales
Walnut Healthcare Pvt Ltd (Apollo Group)
11.2022 - 11.2023
- Using market data, statistics and trends to establish sales goals.
- Reviewing marketing inadequacies and adjusting plans
- Preparing timely sales forecasts and reports
- Managing sales budgets
- Developing and implementing sales procedures and policies
- Approving and managing large client contracts
- Recruiting, hiring and training new employees
- Networking with potential business partners and clients
- Creating presentations for business partners, corporate executives and shareholders
Senior Manager - Lead New Acquisition
PICKRR Technologies
01.2018 - 04.2022
- Provided strong leadership to enhance team productivity and morale
- Held monthly meetings to create business plans and workshops to drive successful business
- Maintained frequent interaction with senior management to measure goal achievement and determine areas of improvement
- Conducted performance evaluations, compensations and hiring to maintain appropriate staffing requirements
- Reviewed and analyzed reports, records and directives to obtain data required for planning department activities.
National Key Account Manager - MT/GT
Heathkart.com
07.2017 - 02.2018
- Manage the key accounts strategically and also with business orientation
- Created sales forecasts to target daily, monthly and yearly objectives
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing
- Product Management (Forecast, Availability, Listing, Merchandising, Shelf Share, Pricing) Development and retention of the distribution network timely and professionally
- Build & maintain relationship with managers, directors of key accounts
- Supervise and lead of the Modern Trade sales team in pan India
- Lead the development of the sales organization in terms of recruitment, training/coaching, motivation and control
- Manage the salesteam by outlining clear objectives & ensuring a transparent, standardized incentive structure
- Implement and recommend sales strategies and plans
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
Area Sales Manager - B2B North
Core Nutrilife LLp
11.2014 - 03.2017
- Hired, trained and managed sales staff and administered and implemented compensation plan to support area sales goals
- Established strong relationships with major accounts and key decision-makers to increase sales in designated territory
- Collaborated with vendors and built effective partnerships devoted to capitalizing on emerging and sustainable sales opportunities
- Modeled strong negotiation skills to help team members close tough deals with lucrative clients
- Increased revenue by productively directing time and resources to applicable areas and exceeding specific sales goals.
Senior Key Account Associate - B2B/ GT
Bright Life Care Pvt Ltd
06.2014 - 11.2014
- Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts
- Developed and implemented performance improvement strategies and plans to promote continuous improvement
- Participated in team-building activities to enhance working relationships
- Targeted prospects in other territories through careful research of competitor products, services and trends
- Created robust sales plans and set territory quotas
- Introduced cost-saving initiatives to reduce losses and increase profit margin.
Sales Executive - Retail and B2B
Private Lives
06.2011 - 06.2014
- Directed sales support staff in administrative tasks to help sales reps close deals
- Establishes and adjusts selling prices by monitoring costs, competition, and supply and demand
- Managed entire sales cycle across customer accounts, proposing and closing sales to achieve total revenue growth, profit and customer satisfaction plans
- Utilized internal lead referral tools to solicit new business opportunities and contacts
- Presented products to clients using dynamic presentations and practical use-case scenarios.
Education
Master's in Computer Application - Computer Programming, Specific Applications
Guru Gobind Singh Indraprastha University
Bachelor's in Computer Application - Computer And Information Sciences
Makhanlal Chaturvedi University
Skills
- P&L Management
- IT Skills- Language C/C/Java/MS Office
- Troubleshooting and problem resolution
- Sales and marketing
- Strategic planning
Certification
- Java Core and Advanced, HCL, 6 Month, 04/2011
- PGDCA Diploma, 01/2011
Accomplishments
- Achieved Monthly/Quarterly Targets Numbers by completing with accuracy and efficiency Month on Month.
- Year on Year promotion in Helathkart.
- January2016 To March2016 (Best performer of the quarter in overall Healthkart.com
- October2015 To December 2016 (Best performer of the quarter in Muscleblaze)
- May2015 To June2015 (Best performer of the quarter in Muscleblaze)
- Resolved product issue through consumer testing.
Timeline
Head of Sales- Supplement & North GT/MT
Mensa Brands (My Fitness)
11.2023 - Current
DGM- Offline Sales
Walnut Healthcare Pvt Ltd (Apollo Group)
11.2022 - 11.2023
Senior Manager - Lead New Acquisition
PICKRR Technologies
01.2018 - 04.2022
National Key Account Manager - MT/GT
Heathkart.com
07.2017 - 02.2018
Area Sales Manager - B2B North
Core Nutrilife LLp
11.2014 - 03.2017
Senior Key Account Associate - B2B/ GT
Bright Life Care Pvt Ltd
06.2014 - 11.2014
Sales Executive - Retail and B2B
Private Lives
06.2011 - 06.2014
Master's in Computer Application - Computer Programming, Specific Applications
Guru Gobind Singh Indraprastha University
Bachelor's in Computer Application - Computer And Information Sciences
Makhanlal Chaturvedi University
- Java Core and Advanced, HCL, 6 Month, 04/2011
- PGDCA Diploma, 01/2011
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