Yatri Mehta
Edmonton
Summary
Experienced marketing professional with a six-year background working with diverse clients ranging from Not-for-profit organizations to Space Tech ventures in India, Australia, and Canada. I have built a strong foundation in Social Media Marketing, Strategy Development and Digital Content Creation. With my personal and professional skills, I believe in sharing every business' story in an authentic way.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Marketing Specialist & Sales Operations
EarthDaily Analytics
03.2023 - 09.2023
- Led product launches, defining messaging, positioning, and go-to-market strategies
- Demonstrated expert-level skills in managing the Sales and Marketing tool stack, including HubSpot Sales & Marketing Automation, Marketo, Chili Piper, ZoomInfo, and Netsuite
- Managed automation CRM operations, strategically migrating customers to the new platform
- Directed multidiscipline projects, ensuring technical complexity and project goals were met
- Designed and executed best practices in lead scoring, automation, data cleansing, sales methodology, and sales stage definitions to maximize lead conversion
- Reviewed campaign performances, analyzed conversions, created KPI dashboards, delivered reports, and managed product SKUs
- Partnered with sales, product, finance, and support teams, building alignment and driving cross-functional initiatives
- Collaborated with IT for systems integrations, managed platforms, and resolved technical issues
- Trained new hires in Sales and Marketing tool stack usage, ensuring company-wide adoption within Corporate and EarthDaily Agro business unit
- Monitored, measured, and analyzed content performance, providing insights to improve audience engagement.
Digital Marketing Manager
Y-axis Overseas Careers
01.2019 - 02.2023
- Collaborated with product development, customer success, sales, and marketing teams, aligning on goals and delivering a unified customer experience
- Conducted market research and gathered customer insights to identify trends, needs, and product enhancement opportunities
- Used analytics and SEO best practices to inform planning and execution of web and digital properties, driving traffic
- Developed and executed comprehensive marketing strategies, aligning with company goals and building forecasts
- Created and executed campaigns across social media, email, and events, ensuring consistent messaging and branding
- Advised core executives and internal stakeholders on effective social and digital marketing strategies
- Supported and executed training for personnel, ensuring a skilled workforce
- Oversaw the preparation of reports, briefs, presentations, and website content, ensuring brand consistency and quality
CHANNEL SUPPORT CONSULTANT (SALES & MARKETING)
World Vision Australia
03.2017 - 02.2019
- Led and managed creation, production, review and scheduling of strategic digital content
- Fostered collaborative relationships with key community stakeholders, including officials at various levels of authority
- Delivered content leveraging Salesforce Nonprofit Success Pack (NPSP) and Salesforce Trailhead LMS
- Formulated and implemented successful email marketing strategies that supported organizational top-line goals and objectives
- Monitored external markets and continuously evaluated digital fundraising and marketing best practices and emerging trends to enhance organizational revenue and community engagement
- Explored innovative approaches to engage with target audiences and identify new social networks to expand our reach
- Created landing pages and lead generation forms for our content to distribute through relevant paid programs
- Collaborated with marketing colleagues to maintain a consistent brand voice and message across all paid programs
- Oversaw the execution of marketing programs from inception to conclusion, leveraging internal support and promoting collaboration
Fundrasing Team Leader
World Vision Australia
10.2016 - 03.2017
- Collaborated with the Communications & Marketing team on the content and creation of the communication plan for fundraising events initiatives, including social media
- Acted as a spokesperson at presentations/events for information and solicitation purposes
- Worked with the Data & Systems Specialist to ensure the integrity of fundraising event data entry in Salesforce
- Documented, analyzed, and assessed donor results to ensure donor/sponsor expectations were met
- Supervised the development of volunteer roles for each event in collaboration with the Volunteer Coordinator
- Provided event-specific training and guidance to fundraising event volunteers.
Marketing Administration Manager
Western Institute of Technology
01.2016 - 12.2016
- Created and managed social media campaigns to increase brand engagement
- Conducted market research to identify new opportunities and target audience
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Managed budget allocation and resource utilization to maximize marketing ROI
- Improved website visibility through development and implementation of SEO strategies
- Launched successful digital marketing campaigns that achieved goals for increased website traffic
Education
Master of International Relations -
University of Melbournee
Melbourne, Victoria11.2017
Bachelor of Arts - Communication
Christ College
Rajkot, Gujarat05.2015
Skills
- CRM: HubSpot, Salesforce, NetSuite, Pipeliner, Marketo, and Zoho
- Digital Marketing Tools: SEO and SEMRush, Paid Ads, and LinkedIn Sales Navigator
- Graphic Design Tools: Adobe Illustrator and Canva
- Project Management Tools: Mondaycom, Asana, JIRA, and Slack
- Learning and Communication Platforms: Microsoft Office 365, Google Suite, Mailchimp, Slack, ZoomInfo, Chili Piper, and Gong
- Data Management and Verification: NeverBounce
Certification
- Meta Social Media Marketing Professional Certificate
- Google: Foundations of Digital Marketing and E-commerce
Timeline
Marketing Specialist & Sales Operations
EarthDaily Analytics
03.2023 - 09.2023
Digital Marketing Manager
Y-axis Overseas Careers
01.2019 - 02.2023
CHANNEL SUPPORT CONSULTANT (SALES & MARKETING)
World Vision Australia
03.2017 - 02.2019
Fundrasing Team Leader
World Vision Australia
10.2016 - 03.2017
Marketing Administration Manager
Western Institute of Technology
01.2016 - 12.2016
Master of International Relations -
University of Melbournee
Bachelor of Arts - Communication
Christ College
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