Summary
Work History
Skills
Timeline
Education

Yemima Fernando

Bengaluru

Summary

Dynamic and results-driven Product Manager with 5+ years of experience in the fintech industry. Proven track record of successfully leading cross-functional teams to launch innovative products that enhance user experience and drive revenue growth. Skilled in product strategy, roadmap development, and agile methodologies. Proficient in analyzing market trends, identifying opportunities, and translating insights into monetizable product features.

Work History

Senior Lead Business Analyst (North America)

LeadSquared
Bengaluru
09.2021 - Current
  • Spearheaded the development of a predictive analytics model to forecast transaction volumes, achieving 25% accuracy improvement.
  • Engineered a dynamic pricing strategy module, resulting in a 15% increase in average transaction value across 50,000 clients.
  • Automated the onboarding process, reducing onboarding time by 40% and enhancing user experience for new clients.
  • Implemented a personalized sales dashboard, improving sales engagement and satisfaction by 20%.
  • Led a cross-functional team in deploying a customer segmentation strategy, increasing targeted marketing effectiveness by 30%.
  • Implemented a beta version of custom distribution that provided sales heads the ability to distribute leads based on skill level of sales managers that improved the ROI on vendor acquired leads by 70%.
  • Led the product lifecycle from ideation through launch for a suite of fintech lending solutions.
  • Developed and executed product strategy and roadmap based on market analysis, customer feedback, and competitive intelligence
  • Collaborated closely with engineering, design, marketing, and operations teams to prioritize features and ensure timely product delivery.
  • Engaged with customers, partners, and internal stakeholders to gather and prioritize requirements added to the product backlog to maximize revenue recognition.

Consultant (USA)

Wipro
Chennai
06.2018 - 09.2021
  • Evaluated banking business processes for improvement opportunities through automation or streamlining.
  • Provided post-sales support to customers, resolving technical issues promptly and ensuring seamless onboarding and integration processes.
  • Proactively engaged with customers to gather feedback and identify opportunities for product enhancement, resulting in a 20% reduction in customer churn.
  • Assisted in the development and launch of a new POS product, contributing to a 30% increase in customer acquisition within six months.
  • Supported cross-functional teams in sprint planning, backlog grooming, and daily stand-ups to ensure alignment on product priorities and milestones.
  • Managed the end to end implementation of NetOxygen SaaS software suite for 5 of the top 10 lenders in the USA.
  • Drafted PRDs, user stories, functional specifications documents outlining project scope, objectives and deliverables.

Skills

  • SaaS Implementation
  • Product Management
  • Payments
  • API Integration
  • Competitor and Market Analysis
  • CRM Systems - LeadSquared, SalesForce
  • Android Integration
  • Loan Origination Software (LOS)
  • PRDs, User Stories, FSDs
  • Business Analysis
  • Team Management
  • Product Demos
  • AI/ML Backed SaaS Automation
  • Reporting and Analytics

Timeline

Senior Lead Business Analyst (North America) - LeadSquared
09.2021 - Current
Consultant (USA) - Wipro
06.2018 - 09.2021
Loyola Institute of Business Administration - MBA,
St.Joseph's College of Engineering - B.E. (Electronics And Communication Engineering),

Education

  • MBA (Loyola Institute of Business Administration, Chennai) - March 2018
  • B.E., Electronics and Communication Engineering (St.Joseph's College of Engineering) - April 2016

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Yemima Fernando