YESHA BABARIYA
Vadodara
Summary
Experienced in creating and implementing marketing strategies that drive brand growth. Leveraging data-driven insights to optimize campaign performance and achieve business objectives. Proven track record of enhancing brand visibility through digital and traditional channels. Expertise in utilizing market research and consumer behavior analysis to develop effective marketing campaigns that resonate with target audiences.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Growth Marketing Executive
Croma- Infiniti Retail
06.2021 - 11.2023
- Managed 6 cities and 14 stores. Increased sales by 39.12% from FY21-22 to FY22-23.
- Increased footfall by 29.81% from FY21-22 to FY22-23.
- Identified and analyzed challenges related to sales and prepared monthly/quarterly marketing calendar and ensured that it is diligently followed.
- Rolled out National campaigns and ensured implementation across the stores.
- Responsible for planning and executing catchment activities for New and Focus stores.
- Tracking daily/weekly/monthly performance of all stores.
- Worked on alliances /partnerships with other brands for cross promotional activities
- Responsible for planning and execute marketing activities during campaign periods.
- Responsible for launching new stores with proper marketing strategies.
- Increased brand awareness by developing and implementing innovative marketing campaigns.
Management Intern
BookEventz
05.2020 - 09.2020
- Worked in the Digital Marketing Department
- Recruited campus ambassadors and designed marketing strategies which can be implemented by Campus Ambassadors
- For social media campaigning, I worked on designing campaigns which could help the company reach a larger audience
Technical Intern
NetWeb Software
05.2019 - 07.2019
- I was responsible for understanding client requirements and getting it incorporated in the software being developed
- Made sure that all the requirements are being understood and created a flow of action plan to achieve client requirements
Education
MBA - Management Major: MARKETING, Management Minor: STRATEGY AND INNOVATION MANAGEMENT
MPSTME, NMIMS
Mumbai, India05-2021
B.Tech - Engineering Stream: IT
MPSTME, NMIMS
Mumbai05-2021
XII - Science
Nalanda International School
Vadodara05.2016
X -
Nalanda International School
Vadodara01.2014
Skills
- ATL/ BTL Marketing Campaigns
- Data Interpretation
- Data Analysis
- Communication Skills
- Microsoft Excel
- Leadership
- Branding
- Strategic marketing
- Strong time management
- Campaign management
Certification
- Google Analytics for Beginners - Google
- Managing Innovation - TCS iON Digital Learning Hub
- Enterprise Design Thinking - IBM
Personal Information
Date of Birth: 04/15/98
Professional Attributes Achievements
Student Member of the Placement Committee for the MBA.Tech Program (2019- 2020), MPSTME.,
Socially Useful Productive Work: Worked as a volunteer in Disha Foundation (School for Autistic children) and went to Government Schools to teach.
Secured several positions in sports, athletics and dance.
Protsahan (MPSTME College's Cultural Festival) - Event Head- 2019
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Gujarati
Bilingual or Proficient (C2)
Timeline
Growth Marketing Executive
Croma- Infiniti Retail
06.2021 - 11.2023
Management Intern
BookEventz
05.2020 - 09.2020
Technical Intern
NetWeb Software
05.2019 - 07.2019
MBA - Management Major: MARKETING, Management Minor: STRATEGY AND INNOVATION MANAGEMENT
MPSTME, NMIMS
B.Tech - Engineering Stream: IT
MPSTME, NMIMS
XII - Science
Nalanda International School
X -
Nalanda International School
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