Yeshwanth Srinath
Bangalore,KA
Summary
Results-driven Senior Data Analyst skilled in transforming complex datasets into actionable insights that influence strategic decisions. Proficient in SQL, Python, and Excel with proven expertise in data visualization, statistical modeling, and automation. Recognized for analytical precision, business acumen, and a collaborative mindset that drives measurable results.
Overview
6
6
years of professional experience
Work History
Data Analyst
Kotak 811 - Digital Banking
05.2023 - Current
- Developed a data-driven product recommendation model leveraging CIBIL scores, credit behavior and customer inquiries, which enhanced customer acquisition strategies and drove a ~4.5% increase in product purchases and ~1.3Cr increment through debit card issuance.
- Developed and implemented a data pipeline to identify and target low-engagement Kotak 811 customers via personalized push notifications, SMS, email, and WhatsApp messages, resulting in a ~15% increase in app logins and ~10% increase in daily active users.
- Developed a probabilistic model predicting customer propensity for Kotak 811 Super accounts based on key financial factors (average monthly balance, affluence, debit-to-credit ratio), resulting in a 50% increase in conversion rates.
- Tech Skills - Developed dashboards visualizing Kotak 811 app acquisition performance, including trends in acquisition quality, customer engagement ratios, average monthly balance, and Super conversions, leveraging data visualization and analytical techniques to provide key insights.
- Developed a Pyspark-based automated alert system to proactively monitor key dashboard metrics, triggering alerts for performance dips (e.g., a 2% decrease in acquisitions compared to the past X weeks). These alerts enabled rapid identification of performance issues and facilitated timely root cause analysis, driving swift business action.
Data Analyst
Flipkart Internet Pvt.Ltd
07.2021 - 05.2023
- Developed a CTR prediction model using historical ad performance data analysis, leading to a ~15% increase in ad click-through rates and optimized advertiser ad spend through strategic ad placement and creative recommendations.
- Performed in-depth analysis of ad campaign performance data, identifying top-performing campaigns with ROAS exceeding 3x. These insights informed strategic budget reallocation, maximizing return on investment and driving revenue growth.
- Implemented a proactive churn prediction system for Flipkart Ads using logistic regression, analyzing advertiser behavior and performance metrics (Ad spend, CTR, CVR, ROAS, GMV, age, Business Unit, impressions) to identify at-risk advertisers and trigger targeted retention efforts, achieving a 10% churn reduction.
- Tech Skills - Automated hourly metric monitoring using Python, enabling rapid identification and response to performance dips, particularly during high-volume sales periods like the Big billion days, and mitigating potential revenue impact.
- Led the data migration from internal systems to GCP, overseeing data validation, automating existing reports within the new pipelines, performing data sanity checks, and collaborating cross-functionally to resolve migration challenges.
- Maintained and optimized data reporting pipelines that delivered essential daily and weekly performance and adoption reports for ad products, enabling data driven decision-making across the organization.
- Leveraged Power BI to develop interactive dashboards that provided detailed insights into ad performance, including ad spend trends, seller-level GMV, revenue attribution by ad type (listing vs. banner), and business unit-level seller adoption, contributing to improved business understanding.
Data Analyst
Mashreq Global Services
07.2019 - 04.2021
- Developing strategical analysis with related information and given operation knowledge to provide insights that comments on management information which in turn provides a basis for action to them
- Developed conceptual and analytical designs from business objectives to deliver the solutions targeting the usability and performance of the financial processes
- Handled the development and automation of standard reporting using analytical techniques and tools to support corporate functional, or regional management teams and also scheduling third party exports/imports and ensuring that we have the necessary Data Release Authorization in place
- Working on projects based on Customer Risk reports,
- AML(Anti Money Laundering) and Trade based projects gave me scope to work as good team player and also enhance my analytical strategies while listening views of my team mates
- Extensively used SQL for accessing and manipulating database systems and given the complexity there are situations where python was also used to save time and effort
- Got a good recognition for my work as a Business analyst for project called Trade Tracker (An Application which gives in depth detail of the customer behavior basing on his financial attributed) which boosted up my enthusiasm to learn more.
Education
PG Diploma - Data Science
Manipal Academy of Higher Education
06.2019
B-Tech - Computer Science & Engineering
Koneru Lakshmaiah University
05.2018
Skills
- SQL
- Python Programming
- Pyspark using AWS EMR
- Proficient in AWS cloud platforms
- Power BI
- Automation of data workflows
- Statistical Analysis
- A/B Experimentation
- Predictive Modelling
Accomplishments
- Data Analyst
- Drive the analytical thoughts to understand the patterns of data and building the solutions that can impact decision making.
Timeline
Data Analyst
Kotak 811 - Digital Banking
05.2023 - Current
Data Analyst
Flipkart Internet Pvt.Ltd
07.2021 - 05.2023
Data Analyst
Mashreq Global Services
07.2019 - 04.2021
B-Tech - Computer Science & Engineering
Koneru Lakshmaiah University
PG Diploma - Data Science
Manipal Academy of Higher Education