Yeshwanth U

Strategize and execute high-impact digital marketing and content initiatives for a portfolio of 11+ B2B and B2C clients, with combined quarterly ad budgets exceeding ₹1.5 crore. Deliver expert account management, social media calendaring, analytics, paid media, and content production tailored to unique client goals.

ELCITA (Electronics City Industrial Township Authority)

• Spearheaded all aspects of ELCITA's account-based marketing, including ongoing website content updates to reflect the latest news, initiatives, and service offerings for 150+ enterprises in Electronics City.
• Designed and maintained a comprehensive monthly social media calendar featuring original topics, local success stories, industry insights, and real-time event highlights, keeping content fresh and engagement consistently high.
• Curated and distributed quarterly newsletters, leveraging Mailchimp and Sendgrid, providing curated updates to thousands of stakeholders, with open rates averaging 29% and click-through rates of 12%.
• Orchestrated diverse paid campaigns including LinkedIn Ads (₹3,00,000/half-year), Meta Ads (₹1,00,000), and LinkedIn In-Mail, driving 35% growth in audience engagement and 40% increase in overall platform impressions.
• Developed and produced Instagram Reels, leading to a 25% surge in engagement among working professionals in Electronics City.
• Managed the complete marketing lifecycle of the ELCITA Sustainability Awards, from pre-event content and digital invitations to post-event winner campaigns, resulting in a 20% uptick in award nominations year over year.
• Leveraged powerful analytics (Power BI, SEMrush, Screaming Frog) for performance reviews, enabling real-time strategy optimizations, and clear, data-driven reporting to stakeholders.

ELCIA (Electronics City Industries Association)

• Served as the primary account manager for ELCIA, handling all digital properties, day-to-day website maintenance, and a dynamic monthly social media calendar focused on news, innovation, and stakeholder engagement.
• Developed innovative digital marketing strategies, staying ahead of industry trends and competitors'' tactics.
• Crafted and edited quarterly newsletters, and developed high-impact Instagram Reels to keep the association top-of-mind with 200+ member companies.
• Led the end-to-end digital marketing and communications for the ELCIA Tech Summit for two consecutive years, deploying a strategic mix of Meta Ads (₹400,000), LinkedIn Ads (₹600,000), and partner collaborations (Neoniche, Ink Talks, Verix). Drove over 1,500 registrations, a 32% rise in video engagement, and built cross-vertical relationships through multi-faceted outreach.
• Wrote scripts and coordinated video productions for senior ELCIA members—executives at the largest firms in the ecosystem—amplifying association visibility and trust.
• Executed a complex digital campaign for the ELCIA Annual General Meeting, from creative ideation to delivery, achieving a 25% attendance boost through targeted campaigns and direct outreach.
• Managed relationships and creative assets for diverse event partners, ensuring message alignment, and seamless campaign delivery.

Levo.ai

• Maintained and regularly updated the company website, implementing on-page SEO best practices to boost organic search discoverability.
• Coordinated and executed monthly LinkedIn 'thought-leadership' ad campaigns to elevate brand authority, yielding a 15% increase in organic website traffic, and a 20% improvement in ad engagement rates.
• Provided consistent keyword ranking and analytics reports using SEMrush and Screaming Frog, advising the team on content and technical priorities for continuous growth.

Minfy Technologies Pvt. Ltd.

• Measured and report performance of all digital marketing campaigns, and assessed against ROI and KPIs.
• Masterminded highly successful digital strategies for various platforms to attract customer engagement.
• Acted as SPOC and key account manager, collaborating with both Minfy and the agency's production teams to create high-quality, on-brand social, blog, and webinar content.
• Designed and scheduled monthly social media calendars, emphasizing strategic messaging for organic reach acceleration, and sustained audience connection.
• Supported, promoted, and tracked all webinars and digital events, resulting in a 200% increase in quarterly LinkedIn impressions, and a notable upturn in registrations and inquiries.
• Authored and coordinated quarterly newsletters, and devised 'reverse marketing' campaigns, leveraging analytics to course-correct and boost engagement rates.
• Managed all event/summit live social coverage, reporting results and learnings with Microsoft Power BI.

Book Brahma Lit Fest 2024

• Led all digital and social marketing for the 3-day live literary festival, partnering directly with organizer Satish Chappirike to capture real-time updates, highlights, and behind-the-scenes content.
• Built tailored, multi-platform social calendars and oversaw the daily execution of posts, stories, and reels during the event for maximum buzz and user-generated content.
• Optimized digital advertising budgets, maximizing return on investment for paid marketing channels.
• Designed, deployed, and managed targeted email campaigns to segmented attendee lists using Mailchimp and SendGrid, reaching open rates of 42%, and bounce rates below 2%.
• Orchestrated Meta Ads (₹100,000) and LinkedIn Ads (₹250,000), including a series of five high-performance video and InMail campaigns, which generated over 50,000 impressions and contributed to a 15% growth in social followers over the festival period.
• Coordinated creative vision and content delivery in lockstep with a range of event partners and influencers.

LAPA Electric

• Provided full-cycle management as the key account owner for LAPA Electric, overseeing monthly photo and video shoots, newsletter creation, and content copywriting.
• Developed and reviewed monthly social media calendars, and collaborated with photographers and video editors to ensure assets aligned with branding and strategy.
• Managed all website updates and creative collateral, including articles, thought leadership posts, and maintenance reports.
• Rolled out Meta Ads (₹100,000) and LinkedIn Ads (₹150,000), achieving 40% organic growth in Instagram followers within 6 months, and a 60% surge in newsletter impressions.
• Leveraged analytics (LinkedIn Insights, Mailchimp, Instagram) for continuous audience and campaign performance tuning.

Konar Engineering Services Pvt Ltd

• Oversaw content strategy and production including monthly social media calendars, four technical blogs per month, and end-to-end video shoots (from scripting to planning).
• Led the redesign of Konar’s corporate website with an external UI/UX team, working nights and weekends to deliver a highly engaging, modern site on deadline.
• Developed a mix of LinkedIn Spotlights, Thought Leadership, and video ad campaigns, optimizing with a ₹1,00,000 LinkedIn and ₹1,00,000 Google Ads budget to drive 28% increase in qualified lead generation across India and the EU.

Epam Systems, Pvt. Ltd.

• Prepare detailed campaign reports and digital marketing strategies, communicating key findings to senior management.
• Collaborated with internal departments to build digital experiences and achieve marketing goals.
• I drove the digital marketing strategy for recruitment across several hiring domains, and hosted topical day webinars and event promotions, coordinating regular on-site budget and reporting meetings.
• Designed and executed Meta Ad campaigns (₹500,000) and LinkedIn Ad campaigns (₹1,000,000), resulting in a 45% rise in event signups, and a tangible increase in quality hires for key domains.
• Handled all creative, data analytics, content messaging, and campaign ROI reporting with Power BI.

Synthesis Winding Technologies Pvt Ltd

• Managed product photo/video shoots and produced event-focused content for live coverage at key industry conferences (ELCIA Tech Summit, Elecrama 2025).
• Composed and managed monthly social calendars and multiple targeted email campaigns using Mailchimp, with some campaigns generating a 38% CTR.
• Executed paid Meta/LinkedIn ads (₹100,000/₹110,000), resulting in a 22% boost in qualified product inquiries; also responsible for the design of magazine ads, trade show booths, and logistical event support.
• Maintained and updated the client’s product and corporate website, delivering timely content changes aligned with campaign themes.

Radha Regent Hotels, eCity

• Managed all digital creative, monthly social calendars, and special campaign planning for the brand and key events.
• Planned and executed Meta Ads (₹50,000) and LinkedIn Ads (₹100,000); creative campaign optimization led to an 18% increase in direct bookings and 25% more ad impressions.
• Oversaw the production of digital media, in-venue artwork, and content for pamphlets and signage used to enhance brand recognition and guest experience.

MentorCloud

• Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
• Served as a single point of contact/account manager, maintaining weekly communication with the MentorCloud team to produce a tailored monthly social media calendar, and ongoing content for all platforms.
• Authored and edited monthly LinkedIn newsletters, and managed thought leadership campaigns for founder Dr. Ravishankar Gundlapalli, resulting in a 15% growth in industry engagement.
• Administered Meta Ad (₹50,000) and LinkedIn Ad (₹100,000) budgets, reporting metrics to improve visibility within professional networks.
• Created content strategies for digital media.
• Monitored trends in digital marketing landscape and adjusted strategies accordingly.

• Increased organic website traffic by 45% within 6 months by implementing targeted healthcare SaaS SEO strategies, and optimizing high-intent keywords.
• Boosted search rankings for 10 or more competitive healthcare analytics keywords from beyond page 5 to the top 3 positions on Google within 4 months.
• Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
• Grew LinkedIn followers by 60% and improved social engagement by 85% through consistent content creation and platform-specific posting strategies.
• Developed effective local SEO strategies to increase visibility in specific geographic markets.
• Designed and launched paid campaigns on LinkedIn and Meta that generated a 35% increase in qualified healthcare IT leads, and improved CTR by 42%.
• Analyzed Google Analytics data to uncover insights about user behavior patterns, guiding future optimizations for better engagement.
• Used Google Analytics and Search Console to monitor traffic trends, track conversions, and reduce the bounce rate by 25% on key product pages by making UX and technical SEO enhancements.
• Collaborated with web developers to ensure seamless integration of technical SEO elements during website redesign projects.
• Collaborated with UI/UX and content teams to redesign landing pages, resulting in 40% more time spent on-site by visitors from targeted campaigns.
• Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
• Implemented a lead tracking system that increased attribution accuracy by 90%, ensuring better ROI measurement for both organic and paid channels.
• Optimized website content and images to improve search engine rankings.
• Helped clients develop website portals and social media pages to promote businesses.
• Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
• Completed keyword research to target clients based on keyword targeting.

• Executed data-driven SEO strategies for U.S.-based clients, resulting in a 30% average increase in organic traffic to client websites within the internship period.
• Optimized on-page website elements (meta titles, descriptions, URLs, content), and improved keyword targeting, which led to a 25% boost in first-page keyword rankings across major search engines.
• Investigated and resolved technical SEO issues—such as crawl errors, page speed, mobile responsiveness, and site architecture—improving overall site health scores by 40%, according to SEMrush audits.
• Managed off-page SEO initiatives, building high-quality backlinks, and collaborating with outreach partners, contributing to a 20% increase in referring domains for assigned client projects.
• Monitored and reported traffic, rankings, and backlink growth using advanced tools, including Ahrefs and SEMrush, providing actionable insights that enhanced campaign outcomes.
• Enhanced and optimized Google My Business (GMB) and Bing Places listings, resulting in a 35% increase in local search visibility, and improved client map rankings.
• Generated weekly performance reports highlighting traffic progress, ranking improvements, and technical issue resolutions to inform digital marketing strategy.
• Performed regular site audits to identify technical issues impacting SEO performance, providing actionable solutions for improvement.
• Conducted regular backlink profile audits to ensure a healthy link portfolio and identify potential toxic links for disavowal.
• Optimized web pages with relevant meta tags, header tags, and image alt tags for better search engine indexing.
• Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.

• Increased website conversions by 35% in six months by collaborating with cross-functional teams, executing technical SEO improvements, and implementing competitor research for high-impact landing pages.
• Managed on-page optimization and comprehensive keyword analysis for over 50,000 target keywords, contributing to a 250% surge in organic traffic and 1.15 million organic monthly visitors during key, high-growth periods.
• Executed YouTube SEO strategies, helping boost video content visibility, and contributing to a 2000% increase in app downloads by supporting holistic content campaigns.
• Teamed with content writers and web developers to design and execute content strategies, delivering high-quality, SEO-optimized blogs and microsites that ranked in the top 50 SERPs for over 50,000 keywords.
• Maintained daily and weekly SEO performance reports, tracked KPIs such as CTR, bounce rate, and conversion rate, and performed quality assurance tests—helping the team continually optimize site performance and content quality.
• Ensured reporting transparency and highlighted measurable impacts, supporting decision-making that established Park+ as a leading automotive tech solution in India’s parking industry.
• Participated in weekly team meetings to discuss ongoing SEO projects, share insights, and contribute to overall marketing strategy development.
• Maintained a strong working knowledge of various CMS platforms such as WordPress, allowing efficient implementation of on-site optimizations.
• Developed an understanding of Google Analytics and other analytics tools to track website performance metrics effectively.

• Created SEO-optimized content for Pickbids’ hyperlocal e-commerce platform, driving a 30% increase in organic website traffic through targeted landing pages and non-technical blogs for lead generation and conversion.
• Produced and scheduled over 100 social media posts across key platforms, contributing to a 60% surge in engagement rates (benchmark: 3.0%–3.5% in retail/e-commerce), and substantial growth in Pickbids’ online community.
• Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
• Completed thorough research into assigned topics.
• Proved successful working within tight deadlines and a fast-paced environment.
• Developed content for variety of topics, ranging from technical to lifestyle, for multiple websites.
• Leveraged SEMrush for advanced on-page SEO and social media analytics, resulting in a 25% improvement in Google rankings for high-intent coupons and local shopping queries.
• Collaborated cross-functionally to align content with seasonal offers and brand campaigns, directly supporting franchise partner onboarding, and user acquisition goals.
• Monitored and analyzed campaign metrics, reporting weekly on improvements in impressions, click-through rates, and conversion rates, supporting data-driven decision-making for future content strategies.

• Developed and optimized SEO-ready website and social media content for 20+ client businesses, contributing to a 40% average growth in organic search traffic, and enhanced brand visibility across diverse verticals.
• Managed daily social media postings and content calendars, driving a 65% increase in follower engagement, and supporting clients’ digital presence on platforms such as LinkedIn, Instagram, and Facebook.
• Conducted in-depth website audits for over 25 client websites, spanning IT services, e-commerce, and professional services, identifying and addressing SEO gaps to realize an average improvement of 30% in keyword rankings within 3 months.
• Collaborated cross-functionally to align content strategy with UX/UI improvements and campaign objectives, supporting multi-industry clients in boosting web engagement and lead acquisition rates.
• Authored SEO-friendly blogs, landing pages, and social copy tailored for both B2B and B2C audiences, resulting in measurable gains in web conversions, and reduced bounce rates.
• Regularly tracked, analyzed, and reported key performance indicators (KPIs), such as impressions, click-through rates, and engagement rates, helping to optimize client campaign effectiveness and ROI.
• Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
• Improved content quality by conducting thorough research and incorporating industry trends.