Yogeesh Channappa

Extensive expertise on Marketo, having worked across all Programs, Landing Pages and Templates that include the below with their respective count.

Nurture Programs > 200+

Content Program > 100+

Newsletter Program > 500+

Event Program > 600+

Webinar Program > 400+

Operational Programs > 150 +

Landing-Registration Pages > 700+

Email Templates > 4000+

• Collaborate with Marketing leader and business stakeholders to defining project requirements and success metrics
• Extensively used Adobe Workfront project management software to collaborate with stakeholders on the projects

Exhaustive hand on experience on the below features

o Tokens for wide set of variables including smart and trigger campaign flow steps, emails, landing pages, snippets, and web campaigns

o Widely Utilized Dynamic content feature in emails and snippets for automation

o Expertise in building static and smart list segments of targeted audience for campaigns

• Extensively worked on Adobe Experience Manager (AEM) on landing page which include embedded forms with uploaded all types of assets including Images, pdf, and .ics calendar files
• Built several Webinar panel across the following platforms, ON24, Zoom, Microsoft Teams
• Expertise in A/B Test across level at Subject Lines, Email Body and Segmentation
• Tracking and analysis of marketing automation metrics, campaign performance, providing insights

Hands on experience on all the below report creation

Email and Email Link Performance

Program Performance Report

Landing Page Performance Report

People Performance Report

Engagement Stream Performance Report

Web Page Activity Report

• Expertise at designing HTML templates for both personalized and dynamic content
• Experienced at landing page migration from old pages to new pages
• Performed Marketo Data Base management involving cleaning and maintain database hygiene by removing duplicates, correcting errors, and ensuring data accuracy
• Validate and standardize data to improve segmentation and targeting capabilities
• Worked on Acid QA platform for email testing process
• Exposure on Marketo API and account integrations with different applications and test

• Worked extensively on Marketo Master Program Templates and Operational Data Management Programs
• Worked on Zapier Integration and Automation across the following platforms, FACEBOOK, LinkedIn, GoogleAds, MailChimp, ActiveCampaign etc
• Built and execute automated marketing programs globally that involved HTML email templates in Marketo and Adobe Dream Viewer
• Execute various email campaigns, including call-to-action and dynamic content for different zones

Worked across Data Management and Email Marketing Responsibilities.

Worked across Data Management and Email Marketing Responsibilities.