Supported the President in decision-making through data gathering, analysis, and by translating strategy into actionable plans. Led cross-functional strategic initiatives by aligning key stakeholders and ensuring effective execution.
Finance : Led FY25 P&L planning for Study Abroad with a target EBITDA of 9 %.
Inside Sales : Increased 32% in Lead-to-Payment (L2P), 40% in AC productivity, and 15% increase in VC2P from Q1 FY24 to Q2 FY25.
Marketing: Collaborated with the Director to reduce Cost Per Lead (CPL) from 550 Rs to 470 Rs, increase mid-funnel leads from 3,000 to 4,500 leads per month, and boost organic traffic (V2L) from 14K to 16K per day.
Hiring: Collaborated with the HR director to reduce attrition from 14% to 8%, and to hire multiple Program Managers and 56 ACs within 2 months.
Learning experience: Collaborated with the VP to improve flying conversion by 50% by reducing course duration to 4 months, and other initiative-effective executions.
Honors: Awarded Rising star for Q2 FY25.
Deputy Manager - Program
Paytm
Noida
04.2023 - 11.2023
Owned the Merchant Satisfaction Score (MSAT) KPI on the P4B app across Soundbox/QR, EDC, and Lending products.
Increased response rates by 3.5% (Soundbox/QR, 17.79% (EDC), and 5.48% (Lending).
Increased MSAT scores by 3% (Soundbox/QR), 8% (EDC), and 13% (Lending).
Collaborated with call centers to reduce agent errors, improve ticket resolution TAT, partnered with the process team to design new SOPs, and the product team to improve existing features.
Led end-to-end KPI definition, tracker automation, and RCA to drive operational improvements.
OTA Performance Manager
OYO Rooms
Gurgaon
06.2022 - 03.2023
Responsible for performance and revenue management of ~7000 OYO properties in India for Agoda, Long tail OTA (Online travel agency) which contributes to an average of ~ 20% of the overall revenue for the Indian OTA.
Drove category share by working on market-specific campaigns with Agoda partner channels.
Improved realization by 5%, through different strategies to decrease cancellations and no-shows.
Worked on dynamic discounting framework on the bases of demand, supply, customer behavior, and property prioritization to maximize revenue.
Managed OTA Powerplay Product performance and increased the Net GMV impact by 8 % through different experiments and initiatives.
Business Analyst
OYO Rooms
07.2021 - 05.2022
Responsible for end-to-end KPI settings and developed Hive SQL queries to extract data, transformation of extracted data using python scripts to automate various trackers and dashboards.
Built scripts using Selenium, Beautiful Soup, and JSON for UGC (reviews, ratings, ranking, and cancellation policy) to check the price disparity between OTA channels, and reduced disparity by 70%.
Managed Travel ads (CPC Model) portfolio of 500+ properties on Native Ads, Expedia, and Koddi. Managed a $2,000 per month budget and increased the ROI by 5%.
Analysis: Worked on pre- and post-OYO, correlation of RevPAR with reviews, ratings, and ranking analysis for CXO and external stakeholder presentation.