Overview
Work History
Education
Skills
References
Timeline
Generic

Yogendra Meena

Noida

Overview

4
4
years of professional experience

Work History

Chief of Staff

upGrad
Noida
12.2023 - 04.2025
  • Supported the President in decision-making through data gathering, analysis, and by translating strategy into actionable plans. Led cross-functional strategic initiatives by aligning key stakeholders and ensuring effective execution.
  • Finance : Led FY25 P&L planning for Study Abroad with a target EBITDA of 9 %.
  • Inside Sales : Increased 32% in Lead-to-Payment (L2P), 40% in AC productivity, and 15% increase in VC2P from Q1 FY24 to Q2 FY25.
  • Marketing: Collaborated with the Director to reduce Cost Per Lead (CPL) from 550 Rs to 470 Rs, increase mid-funnel leads from 3,000 to 4,500 leads per month, and boost organic traffic (V2L) from 14K to 16K per day.
  • Hiring: Collaborated with the HR director to reduce attrition from 14% to 8%, and to hire multiple Program Managers and 56 ACs within 2 months.
  • Learning experience: Collaborated with the VP to improve flying conversion by 50% by reducing course duration to 4 months, and other initiative-effective executions.
  • Honors: Awarded Rising star for Q2 FY25.

Deputy Manager - Program

Paytm
Noida
04.2023 - 11.2023
  • Owned the Merchant Satisfaction Score (MSAT) KPI on the P4B app across Soundbox/QR, EDC, and Lending products.
  • Increased response rates by 3.5% (Soundbox/QR, 17.79% (EDC), and 5.48% (Lending).
  • Increased MSAT scores by 3% (Soundbox/QR), 8% (EDC), and 13% (Lending).
  • Collaborated with call centers to reduce agent errors, improve ticket resolution TAT, partnered with the process team to design new SOPs, and the product team to improve existing features.
  • Led end-to-end KPI definition, tracker automation, and RCA to drive operational improvements.

OTA Performance Manager

OYO Rooms
Gurgaon
06.2022 - 03.2023
  • Responsible for performance and revenue management of ~7000 OYO properties in India for Agoda, Long tail OTA (Online travel agency) which contributes to an average of ~ 20% of the overall revenue for the Indian OTA.
  • Drove category share by working on market-specific campaigns with Agoda partner channels.
  • Improved realization by 5%, through different strategies to decrease cancellations and no-shows.
  • Worked on dynamic discounting framework on the bases of demand, supply, customer behavior, and property prioritization to maximize revenue.
  • Managed OTA Powerplay Product performance and increased the Net GMV impact by 8 % through different experiments and initiatives.

Business Analyst

OYO Rooms
07.2021 - 05.2022
  • Responsible for end-to-end KPI settings and developed Hive SQL queries to extract data, transformation of extracted data using python scripts to automate various trackers and dashboards.
  • Built scripts using Selenium, Beautiful Soup, and JSON for UGC (reviews, ratings, ranking, and cancellation policy) to check the price disparity between OTA channels, and reduced disparity by 70%.
  • Managed Travel ads (CPC Model) portfolio of 500+ properties on Native Ads, Expedia, and Koddi. Managed a $2,000 per month budget and increased the ROI by 5%.
  • Analysis: Worked on pre- and post-OYO, correlation of RevPAR with reviews, ratings, and ranking analysis for CXO and external stakeholder presentation.
  • Honors: Awarded Best performer for Q4 FY22.
  • Promoted to OTA performance manager

Education

B.tech - Pharmaceutical Engineering

Indian Institute of Technology (BHU)
Varanasi, India
01.2021

Skills

  • Program Management
  • Operation Management
  • Stakeholder Management
  • P&L Management
  • Performance and revenue management
  • Advanced SQL
  • Advanced Excel
  • Google Sheets
  • Looker
  • Tableau
  • Python
  • Cross-functional collaboration
  • Operational improvement
  • Strategic initiatives
  • Project management
  • KPI development
  • Interpersonal communication
  • Process optimization

References

  • Amit, Garg, President, upGrad Abroad, amit.garg@upgrad.com, upGrad
  • Ankur, Dhawan, Chief Product and Technology officer, upGrad Abroad, ankur.dhawan@upgrad.com, upGrad

Timeline

Chief of Staff

upGrad
12.2023 - 04.2025

Deputy Manager - Program

Paytm
04.2023 - 11.2023

OTA Performance Manager

OYO Rooms
06.2022 - 03.2023

Business Analyst

OYO Rooms
07.2021 - 05.2022

B.tech - Pharmaceutical Engineering

Indian Institute of Technology (BHU)
Yogendra Meena