YOGESH KUMAR
Director Marketing & Admissions
New Delhi
Summary
Around 16+ years, primarily experience in Sales & Marketing, such as Planning, Budgeting,Distribution, Launching & Promotional activities, Revenue generation & recovery, Recruitment,Sales Training, Leading a sizeable Sales force, Key Account Management, Business areaadministration, New Market Development, Customer Care & Retention, Franchisee, Channel &Sales Management, Corporate Sales.
Overview
18
18
years of professional experience
1
1
Language
Work History
Director Admissions and Marketing
Glocal University
12.2025 - Current
- - Formulated and implemented targeted direct marketing and sales promotion strategies, enhancing business development efforts and optimizing ROI through precise sales forecasting and execution.
- - Managed all marketing and promotional activities nationwide, driving brand visibility and market penetration.
- - Represented the University at domestic and international education fairs, seminars, and workshops, expanding institutional presence and stakeholder engagement.
- - Directed online marketing initiatives, increasing website traffic by X% through SEO, SEM, and social media campaigns.
- - Led creative teams and external agencies in the design, copywriting, production, and distribution of print collateral, including press kits, direct mailers, brochures, posters, and flyers, ensuring brand consistency and impactful messaging.
- - Oversaw the complete student recruitment lifecycle, achieving a Y% increase in enrollments through strategic outreach and engagement.
- Glocal University
Associate General Manager, Admissions & Operations
Gitanjali Group of Institutions
01.2023 - 12.2025
- - Led marketing and brand promotion initiatives to enhance company visibility and market reach.
- - Drove revenue growth by optimizing admission processes and increasing student enrollments.
- - Managed all aspects of branding, including printing, design, and distribution of marketing materials.
- - Supervised a team of 8 Business Development Managers, 26 Marketing PR Officers, and academic counselors to achieve departmental goals.
- - Coordinated data collection through school presentations, leaflet distributions, and partnerships with local teachers and tuition centers.
- - Conducted in-depth counseling sessions at student residences and schools for IIT and PMT course admissions.
- - Achieved and consistently exceeded sales targets across assigned branches, contributing to overall business growth.
- Gitanjali Group of Institutions
Assistant General Manager, Admissions & Marketing
Sri Chaitanya Educational Institutions
09.2019 - 01.2023
- - Managed regional office operations in Palam Vihar, Gurugram, overseeing campus activities across Bahadurgarh, Hissar, Barwala, Fatehabad, and Sirsa.
- - Executed ATL and BTL marketing strategies, including promotional campaigns and counseling sessions, to enhance brand visibility and lead generation.
- - Led a team of 5 sales executives and assistant managers, driving performance and ensuring alignment with organizational goals.
- - Coordinated data collection efforts by conducting presentations, distributing leaflets, and establishing partnerships with local teachers and tuition centers to increase outreach.
- - Delivered targeted counseling sessions at student residences and schools, focusing on IIT and PMT course admissions, improving student engagement.
- - Achieved and exceeded assigned sales targets for multiple branches, contributing to a revenue growth of approximately [X]% within the region.
- Sri Chaitanya Educational Institutions
AGM, Admissions & Branding
Narayana IIT NEET Academy
08.2016 - 01.2018
- - ATL & BTL, Promotional Activities, Counseling, Marketing Activities.
- - Handling the team of 5 Executive & Asst. Manager Sales
- - Responsible for data collection through presentation in respective region school activities like: Presentation, leaflet distribution, tie-up with local teachers & tuition centers.
- - Responsible for counseling at student house (house call) & school for IIT & PMT Courses
- - Responsible for achieving given Sales Targets of the assigned Branches.
- - Responsible the school Branding & promotions across the NCR of Schools.
- - Formulating and implementing Direct marketing and Sales promotion strategies.
- Narayana IIT NEET Academy
Head Of Marketing & Admissions
Shri Venkateshwara University
04.2015 - 08.2016
- Job Profile:
- Identifying, appointing, developing and managing reliable channel partners all over India to expand product reach in the market and increasing revenues, viz; Franchisees, Agents, Information Counseling Centers & Information Providers, Academic Counselors etc.
- Developing and maintaining Key Client Relationship across the country.
- Formulating and implementing Direct marketing and Sales promotion strategies across the country
- Planning & executing business development strategy, Direct & institutional sales effort, sales promotion activities, sales forecast etc. with key focus on across the country.
- Territory planning and Team Management to ensure achievement of Team Target.
- Shri Venkateshwara University
Branch Head
Aakash Educational Services (AESL)
09.2014 - 03.2015
- Heading the entire marketing team with 4 marketing executive & 3 counselors for Admissions in IIT & Medical Courses.
- Formulating & Planing for ATL & BTL Activity in radius of 100 KM.
- Prestnations in Schools & Open Seminars in towns for 10 class students & tie up with their school management for Examination centers for conducting seminars & Entrance Exam of Aakash.
- Liasoning with Teacher & local Coaching centers for the Admission in 2 year Program for Medical & IIT.
- Data collection from the school outsides & other Sources
- Aakash Educational Services (AESL)
Sr. Manager, Admissions & Marketing
Jagannath University
02.2012 - 09.2014
- - Developed and executed targeted direct marketing and sales promotion strategies to drive business growth and maximize ROI.
- - Planned and implemented comprehensive business development initiatives, including direct and institutional sales efforts, sales promotions, and accurate sales forecasting.
- - Led nationwide marketing and promotional activities, enhancing brand visibility and engagement across key markets.
- - Represented the University at domestic and international education fairs, seminars, and workshops, strengthening industry relationships and increasing lead generation by [X]%.
- - Managed online marketing campaigns, optimizing digital channels to boost website traffic by [X]% and improve audience engagement.
- - Supervised creative teams and external agencies in design, copywriting, production, and distribution of marketing collateral including press kits, direct mailers, brochures, posters, and flyers.
- - Directed the end-to-end student recruitment process, achieving enrollment targets and improving student acquisition by [X]% year-over-year.
- Jagannath University
Executive Business Development Manager
Rai University ( NIILM University)
01.2008 - 02.2012
- Worked on Radcliffe University Project for Faridabad, NIILM University at Kaithal Haryana. Rai Group of Institutions, worked on deputation at Chandigarh for Liasoning work with Haryana Government officials to setting up a private university as well as marketing and branding of NIILM University.
- Liaising with Regional Statutory bodies including Ministries of State Govts, Central Govt. AICTE, UGC, AIU etc.
- Meetings with senior officials of Government Including Education Minister, Secretaries, Directorate etc
- Worked with Radcliffe Schools Pvt. Ltd. (Rai Group) for 5 months.
- Responsible for land purchasing for setting up new high schools in North India Regions.
- Well contacts with IAS officers of Haryana State Government & Punjab State Government.
- Good contacts with Haryana State Ministers (MPs). Knowledge of District & Town Country Planning Board of Haryana, Chandigarh & Punjab Govt.
- Good knowledge of Properties, Building & Land Due diligence & legal aspects.
- Rai University ( NIILM University)
Executive, Admissions & Marketing
NIILM School of Business (NSB)
01.2008 - 08.2009
- - Identified, appointed, and managed a robust network of channel partners across India, including franchisees, agents, information counseling centers, and academic counselors, driving a 25% increase in market reach and revenue growth.
- - Cultivated and sustained strong relationships with key clients, enhancing customer retention by 30% and boosting repeat business.
- - Developed and executed targeted direct marketing and sales promotion campaigns, increasing brand visibility and generating a 20% rise in qualified leads.
- - Planned and implemented comprehensive business development strategies encompassing direct and institutional sales, sales promotions, and accurate sales forecasting, achieving a 100% sales growth and maximizing ROI.
- NIILM School of Business (NSB)
Education
B.A - Bachelor of Arts - Arts&Humanities
01-2009
12th - English
National Open School
01-2006
10th - English
National Open School
01-2004
Timeline
Director Admissions and Marketing
Glocal University
12.2025 - Current
Associate General Manager, Admissions & Operations
Gitanjali Group of Institutions
01.2023 - 12.2025
Assistant General Manager, Admissions & Marketing
Sri Chaitanya Educational Institutions
09.2019 - 01.2023
AGM, Admissions & Branding
Narayana IIT NEET Academy
08.2016 - 01.2018
Head Of Marketing & Admissions
Shri Venkateshwara University
04.2015 - 08.2016
Branch Head
Aakash Educational Services (AESL)
09.2014 - 03.2015
Sr. Manager, Admissions & Marketing
Jagannath University
02.2012 - 09.2014
Executive Business Development Manager
Rai University ( NIILM University)
01.2008 - 02.2012
Executive, Admissions & Marketing
NIILM School of Business (NSB)
01.2008 - 08.2009
12th - English
National Open School
10th - English
National Open School