Sr Area Manager Retail
Results-driven Area Manager with 8 years of experience in the pharma and FMCG retail sector, currently associated with Wellness Forever. Proven expertise in driving sales growth, improving store operations, managing multi-store teams, and ensuring operational excellence. Strong background in new store launches, omni-channel operations, and EBITDA improvement. Known for leadership, execution at ground level, and consistent performance delivery.
Key Skills & Competencies
Area & Multi-Store Operations Management
Sales Growth Planning & Execution
Pharma & FMCG Retail Management
Team Leadership, Staff Care & Motivation
Recruitment & Training
Store Hygiene & Compliance Standards
Omni-Channel Delivery Management
New Store Opening & Launch Management
Project Implementation (Ground-Level Execution)
EBITDA & Profitability Improvement
Inventory & Process Management
Professional Experience
Area Manager
Wellness Forever Pharma & FMCG Retail
Managed end-to-end operations of multiple retail stores within the assigned area.
Drove consistent sales growth through effective planning, execution, and performance monitoring.
Ensured high standards of store hygiene, compliance, and customer service.
Led staff care initiatives, team engagement, and performance management.
Handled recruitment, onboarding, and training of store-level teams.
Planned and executed strategies for sales and profitability improvement.
Successfully implemented new company projects at the ground level.
Managed omni-channel delivery operations, ensuring timely and accurate order fulfillment.
Played a key role in new store openings, from planning to operational stabilization.
Actively contributed to EBITDA growth through cost control and operational efficiency.
Focus areas
Pharmacy compliance & hygiene
Drug license, audits, SOP adherence
Patient/customer experience
Inventory & expiry control
Manpower productivity & cost control
Shrinkage, SOPs, audit discipline
EBITDA improvement
High-volume value
Sample KPIs included
Managed 10–15 stores
₹8–12 Cr monthly turnover
15–18% YoY sales growth
2–3% EBITDA improvement
~12% manpower cost reduction
95%+ audit compliance
100% audit & regulatory compliance
20% improvement in prescription conversion
25% reduction in expiry losses
5+ new store openings