YOGESH RAIKAR
Digital Marketer
Thane,MH
Summary
Certified Google advertising professional with over six years of experience in content creation, marketing strategy, and brand management. Adept at delivering innovative marketing campaigns and driving measurable results through consistent, organized practices. Skilled in working under pressure, adapting to new challenges, and enhancing organizational branding through targeted social media engagement and content-driven strategies. Seeking a collaborative, result-oriented organization to contribute expertise in content marketing, brand strategy, and digital engagement for long-term career growth.
Overview
8
8
years of professional experience
2
2
Certification
Work History
Senior Marketing Manager
Motilal Oswal Financial Services Ltd
05.2021 - Current
- Develop and execute content strategies for lead generation across various channels, including websites, SEO blogs, social media, and digital ads (Google Ads, YouTube, 3rd-party websites).
- Design and manage end-to-end content automation campaigns for pre-signup, post-signup journeys, and newsletters by leveraging CMS platforms - for SMS, APN, WhatsApp & Email channel.
- Ensure compliance by overseeing content approval processes with leading exchanges.
- Collaborate with external agencies to ideate branding and script influencer content for Instagram campaigns.
- Maintain a content marketing calendar to ensure timely delivery and alignment with organizational goals.
- Increased user-to-lead conversion rates by 5% month-on-month through strategic journey implementations.
SENIOR CONTENT WRITER
DON'T MEMORISE (ZOUKA SOLUTIONS PVT LTD)
Mumbai
02.2020 - 05.2021
- Company Overview: Mumbai, India
- Led a team of six Freelancing Writers and four Video designers to produce Teacher -Training Projects for Co-creation business module - namely (a) Abacus (b) Zero Investment Innovative Ideas for Education (ZIIIE).
- Drafted, and edited video scripts for Teacher-training modules.
- Set-up guidelines for writing and editing the scripts for Freelancers.
- Designed ideas for YouTube shorts, One Minute Bites and social media stories.
- Assisted the Marketing Department in curating business proposal emailers, influencer partnership emailers, and other social media content.
- Mumbai, India
- For Project ZIIIE - Delivered over 3,600 minutes of end-to-end (draft, scripting, storyboarding, voice-over, and video production) teacher training modules in less than 7 months.
- For Project Abacus - Delivered over 1,200 minutes of end-to-end (draft, scripting, storyboarding, voice-over, and video production) teacher training modules in just 3 months.
- Assisted the brand to reach 1 Million Subscriber list on YouTube by providing trending topics in discussion, writing scripts and other YouTube elements.
COPYWRITER
A&A BUSINESS CONSULTING PVT LTD
03.2019 - 01.2020
- Company Overview: Now OYB
- Drafted compelling advertising copy for online platforms, ensuring alignment with the Clients' brand identity and tone of voice.
- Tailored brand messaging to effectively engage target audiences and drive meaningful interactions.
- Strategically developed online advertisements, leading to improved click-through and conversion rates.
- Leveraged social media platforms to enhance brand visibility and promote marketing initiatives.
- Now OYB
- Achieved the 'Best Social Media Campaign' award at the National Informatics Centre for Chhattisgarh State Centre (SME category) for conceptualizing and executing the impactful 'We Make Colours' campaign on behalf of Ganesh Gulal under A&A Business Consulting.
- Spearheaded a comprehensive branding overhaul for Krishna Pearls and Jewellers (Hyderabad), enhancing their market positioning and brand identity.
WEB JOURNALIST
SAMCO SECURITIES LTD
10.2017 - 02.2019
- Assisted in developing learning and news-oriented content for the newly developed - STOCKNOTE trading and investing Application.
- Drafted, and edited video scripts for Teacher-training modules.
- Developed emailer content for client communication.
- Developed website content under Research Team led by Mr. Umesh Mehta.
- Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
- Monitored competitor content to identify areas for improvement in client campaigns.
JUNIOR COPYWRITER
QUANTSPIRE (A WING OF QUANICAL GROUP OF COMPANIES)
01.2017 - 09.2017
- Collaborated with creative teams to develop content for websites, social media, email campaigns, and digital ads.
- Edited and proofread content to ensure accuracy and consistency in tone and style.
- Participated in brainstorming sessions and client presentations to refine strategies and communicate project timelines.
INTERN (MARATHI)
MAHARASHTRA TIMES - TIMES GROUP
01.2015 - 12.2015
- Served as an Intern with the Marathi Daily Newspaper Maharashtra Times as a College Club Reporter. Responsibilities included:
- Writing feature articles on festivals and events hosted by colleges across Mumbai.
- Conducting interviews with students excelling in fields such as sports, dance, and drama, highlighting their achievements and inspiring stories.
Education
Master of Arts - Literature & Linguistics, Specialization - Journalism
University of Mumbai
01.2022
Bachelor of Mass Media - undefined
KET's V.G. Vaze College
01.2017
Skills
- Content Writing
- Content Management
- Strategy Planning
- Using content management platforms - Netcore, CleverTap & MO Engage
- Campaign & Journey Execution
- Client communication
- Strategic content planning
Certification
- Google Digital Marketing & ECommerce, Google, OKWJH3QLX0VZ
- AI Powered Performance Ads, Skillshop, 131366546
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Marathi
Bilingual or Proficient (C2)
Russian (Beginner)
Beginner (A1)
Other Initiatives
- Authored and completed the first drafts of four novels across diverse genres: Children's Fantasy, Dystopian, Survival (2 novels), and Drama. Submitted all drafts to publishers, receiving a positive response for two novels. Currently refining the other two novels based on constructive feedback for rewriting, demonstrating adaptability and commitment to excellence in storytelling.
- Scriptwriter for TVCs: Collaborated with BTDT Media and actress Ishita Dutta to craft engaging commercial scripts for Pamper Baby Pants & Diapers. Developed impactful scripts for Bajaj Ace and created internal branding scripts for Mobilla. Partnered with Paper Media and BTDT Media to script a region-specific TVC for Lenskart (Gujarat).
- Scriptwriter for TVCs: Delivered compelling scripts in collaboration with Sandart Media for Poojara Telecom and designed creative TVC content for Hajmola.
- Writer for Influencers: Crafted engaging and brand-aligned content for renowned social media influencers, including Dr. Heli Daruwala, Seema Shaikh, & Nidhi Agarwal for Soul Sauces, and Anup Soni for Tiger Exchange.
Accomplishments
- Increased user-to-lead conversion rates by 5% month-on-month through strategic journey implementations.
- Achieved a 31% open rate for daily and weekly newsletters targeting prospects.
- Amplified app engagement by 5% month-on-month via app push notifications
- Established a compliance framework for internal and third-party distributed products.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Software
CleverTap
Netcore
Google Ads
Meta Ads
Bing Ads
Work Preference
Work Type
Full TimePart TimeContract WorkWork Location
On-SiteRemoteHybridImportant To Me
Career advancementCompany CulturePersonal development programsInterests
Digital Marketing
AI Marketing
Reading & Writing
Timeline
Senior Marketing Manager
Motilal Oswal Financial Services Ltd
05.2021 - Current
SENIOR CONTENT WRITER
DON'T MEMORISE (ZOUKA SOLUTIONS PVT LTD)
02.2020 - 05.2021
COPYWRITER
A&A BUSINESS CONSULTING PVT LTD
03.2019 - 01.2020
WEB JOURNALIST
SAMCO SECURITIES LTD
10.2017 - 02.2019
JUNIOR COPYWRITER
QUANTSPIRE (A WING OF QUANICAL GROUP OF COMPANIES)
01.2017 - 09.2017
INTERN (MARATHI)
MAHARASHTRA TIMES - TIMES GROUP
01.2015 - 12.2015
Master of Arts - Literature & Linguistics, Specialization - Journalism
University of Mumbai
Bachelor of Mass Media - undefined
KET's V.G. Vaze College
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