Yogesh Raikar

• Develop, design, write and edit content for various Lead Generation channels - Website, SEO Blogs (Internal & external), Social Media, Digital Media (Google Ads, YouTube Ads, Third-party website pop ups)
• Draft content and design end-to-end content campaigns for automation including - pre-signup journeys, post-sign up journeys, daily and weekly newsletters
• Supervising Adherence to compliance by taking ownership of the content and its approval through leading exchanges
• Coordinating with external agencies for branding ideation
• Writing scripts for Instagram Influencers
• Maintaining content marketing calendar to schedule creation and delivery deadlines.
• Collaborated with designers and developers to deliver on-brand content in alignment with brand vision.

IMPACT

- Enhanced User to Lead conversion rate through implementation of journeys by 5% month-on-month

- Initiated daily and weekly newsletters to Prospects, providing whopping 31% Open Rate

- Set-up compliance system for Internal Products (Retail and Broking) as well as for Third-Party Distributing Products

- Utilized 'App Push Notifications' to amplify prospect engagement on Mobile App up to 5% month-on-moth

• Led a team of six Freelancing Writers and four Video designers to produce Teacher -Training Projects for Co-creation business module - namely (a) Abacus (b) Zero Investment Innovative Ideas for Education (ZIIIE)
• Drafted, and edited video scripts for Teacher-training modules.
• Set-up guidelines for writing and editing the scripts for Freelancers
• Created ideas for YouTube shorts, One Minute Bites and social media stories
• Assisted the Marketing Department in curating business proposal emailers, influencer partnership emailers, and other social media content

IMPACT

* For Project ZIIIE - Delivered over 3,600 minutes of end-to-end (draft, scripting, storyboarding, voice-over, and video production) teacher training modules in less than 7 months

* For Project Abacus - Delivered over 1,200 minutes of end-to-end (draft, scripting, storyboarding, voice-over, and video production) teacher training modules in just 3 months

* Assisted the brand to reach 1 Million Subscriber list on YouTube by providing trending topics in discussion, writing scripts and other YouTube elements

• Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
• Customized brand message to reach and capture target audience interest and drive engagement.
• Improved click conversion rates with strategic creation of online advertisements.
• Promoted and marketed works through social media platforms.

IMPACT

* Won 'Best Social Media Campaign' at 'National Informics Centre for Chhattisgarh State Centre (conducted for SMEs) on behalf of 'Ganesh Gulal' for the theme - "We Make Colours" conceptualized, designed and developed under A&A Business Consulting

* Revamped branding for Krishna Pearls and Jewellers (Hyderabad)

• Assisted in developing learning and news-oriented content for the newly developed - STOCKNOTE trading and investing Application
• Developed emailer content for client communication
• Developed website content under Research Team led by Mr. Umesh Mehta
• Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
• Monitored competitor content to identify areas for improvement in client campaigns.

• Collaborated with creative and strategic teams to develop content ideas and execute copywriting projects for digital channels such as websites, social media, email campaigns, and digital ads.
• Edit and proofread copy to ensure accuracy, consistency, tone, and style, and revise content based on feedback from stakeholders or businesses.
• Participate in brainstorming sessions, pitch meetings, and client presentations to share creative ideas, provide input on content strategies, and communicate project status and timelines.