Summary
Overview
Work History
Education
Skills
Languages
Hobbies
Work Availability
Timeline
Yogesh Sharma

Yogesh Sharma

Delhi

Summary

Creative Search Marketing Strategist successfully managing multiple, concurrent client projects. Enhancing skills with Performance Marketing, SMO, Google Analytics and SEO to drive results. Establish dynamic relationships to drive future business opportunities.

Overview

23
23
years of professional experience

Work History

Performance Marketing Lead

Freelance
Delhi
02.2023 - Current
  • Developed and implemented a comprehensive performance marketing strategy to meet business objectives.
  • Monitored and reported on key performance indicators such as cost per acquisition, return on ad spend, and website traffic.
  • Optimized campaigns based on data analysis to maximize ROI while meeting budget goals.
  • Collaborated with creative team to design compelling ads that drove conversions.
  • Researched new opportunities in the digital marketing landscape to expand reach and drive more sales.
  • Analyzed customer journey data to identify areas for improvement in user experience.
  • Managed the daily operations of paid search campaigns across multiple channels including Google Ads, Bing Ads, Facebook Ads, and Instagram Ads.
  • Conducted A and B tests to evaluate the effectiveness of different campaign elements such as copy, images, targeting.
  • Created detailed reports on all performance metrics for review by senior management team.

Supply Chain Manager

Vivani Industries
Jodhpur
07.2021 - 07.2022
  • Developed and implemented supply chain strategies to optimize inventory levels, reduce costs, and improve delivery times.
  • Monitored supplier performance metrics such as quality, cost, lead time, and delivery accuracy.
  • Coordinated with vendors to ensure timely availability of raw materials for production.
  • Collaborated with other departments to design efficient logistics solutions for product distribution.
  • Analyzed supply chain data such as demand forecasts and inventory levels to identify areas of improvement.
  • Identified potential suppliers and negotiated contracts that met the company's needs in terms of pricing, quality, service level agreements.
  • Ensured compliance with all applicable laws and regulations related to the import and export process.
  • Managed the procurement activities of goods or services from vendors or subcontractors according to corporate policies.
  • Implemented processes for order tracking and tracing from vendor through customer delivery.
  • Conducted regular reviews of existing supply chain procedures to identify opportunities for streamlining operations.
  • Planned transportation routes for domestic and international shipments using routing software applications.
  • Oversaw warehouse operations including receiving, storage, packing, unpacking, shipping, receiving functions.
  • Liaised with carriers regarding shipment issues; resolving discrepancies between carriers' invoices and records.
  • Analyzed supplier performance data such as on-time delivery rate and quality scores.
  • Implemented clear and effective planning strategies to meet supply chain needs, meet demand and optimize distribution.

Proprietor

Shakuntalam Garments
Delhi
06.2018 - 06.2021
  • Analyzed operating costs, expenses, revenue and other financial data to ensure successful operation of the business.
  • Developed and implemented business strategies to increase sales and profits.
  • Developed promotional materials to advertise products or services.
  • Managed inventory levels to ensure adequate stock while controlling costs associated with ordering more than necessary.
  • Reviewed monthly invoices from suppliers and vendors and ensured timely payment of bills.
  • Researched potential competitors' pricing structure in order to adjust prices accordingly.
  • Kept building areas organized and functional to promote business productivity and deliver professional appeal to customers.

Products Lister

MCB Exports
Jodhpur
08.2014 - 01.2018
  • Developed product listings for Amazon.in, Flipkart, Snapdeal, Socktail, Etsy etc. ensuring accuracy of descriptions and pricing.
  • Maintained a detailed spreadsheet of inventory to ensure accurate tracking of products being listed.
  • Conducted research on competitors' products and pricing to determine the best listing prices.
  • Created images of products for online store listings, utilizing photo-editing software.
  • Collaborated with design team to create attractive visuals for product listings.
  • Edited existing product listings to update information and improve visibility in search results.
  • Researched industry trends in order to stay up-to-date on changes in the market that could affect product listings.
  • Provided support for customers related to their inquiries about specific product details or availability.
  • Generated reports summarizing sales performance data associated with each listed item.
  • Ensured compliance with all applicable laws, regulations, policies, and procedures while creating or editing online store item listings.
  • Identified potential markets and market segments with desired customers and gaps for optimum product demand.

Area Operations Manager

Spoton Logistics
Delhi
01.2012 - 07.2014
  • Implemented innovative strategies designed to increase efficiency while reducing costs.
  • Addressed problems encountered by personnel during their daily activities promptly and efficiently.
  • Motivated staff members towards achieving goals set out by upper management.
  • Organized team building exercises designed to promote collaboration among colleagues within the area operations department.
  • Developed and implemented operational policies and procedures to ensure efficient workflow.
  • Monitored staff performance, ensuring adherence to company standards of quality and productivity.
  • Resolved customer service issues and complaints in a timely manner.
  • Managed daily operations of the area, including scheduling, training and supervision of personnel.
  • Maintained accurate records of inventory levels, stock movement and purchasing activities.
  • Analyzed financial data such as sales reports to determine areas for improvement and cost savings initiatives.
  • Conducted regular safety inspections to identify potential hazards or risks.
  • Planned and coordinated special projects related to area operations efficiency improvements.
  • Collaborated with other departments to develop strategies that would improve overall organizational effectiveness.
  • Ensured compliance with all government regulations related to area operations activities.
  • Reviewed employee performance evaluations on a regular basis, providing feedback and guidance when necessary.
  • Provided technical expertise in developing new processes or products within the area operations team.
  • Identified opportunities for process improvement through analysis of existing systems and procedures.
  • Created detailed reports outlining operational metrics such as production output, labor costs.
  • Evaluated the performance of vendors supplying goods or services to the area operations department.
  • Controlled expenses, eliminated waste, reduced overhead costs and developed operating budgets.

Operations Executive

TNT-India Pvt. Ltd.
Mumbai
12.2010 - 12.2011
  • To ensuring customer satisfaction and support by being a single point of contact for the customer and being in a position to coordinate with operations, sales, customer service and F & A at ground level by being available at the customer’s premises.
  • Generating MIS reports as per customer prescribed format on daily, weekly & monthly basis.
  • Daily monitoring of due date cons & sending relevant alerts to TNT locations & follow up.
  • Proactive notification to customer as per the prescribed undelivered report format.
  • Monitoring overall service performance on weekly basis and strive for improvements-addresses necessary gaps to the concerned departments for improvement.
  • Ensuring timely pickup and coordinating for fleet with ground ops and network operations.
  • Handling customers queries and giving them the right solution the right time.
  • Liaisoning with operations,CS and IT in order to ensure delivery is made on time.
  • Coordinating with various destinations for deliveries to maintaining service levels.
  • Preparing PPT for QBR & MBR

Assistant Operations Manager

Iron Mountain (I) Pvt. Ltd.
Gurugram
07.2007 - 06.2010
  • Monitored daily operations for compliance with quality standards and safety regulations.
  • Developed and implemented operational procedures to ensure efficient workflow.
  • Created detailed reports on project progress and performance metrics.
  • Identified areas for process improvement and developed strategies to enhance efficiency.
  • Conducted regular meetings with staff members to discuss performance issues or concerns.
  • Provided guidance and support to team members in order to meet project deadlines.
  • Addressed customer inquiries promptly and effectively resolved any complaints or disputes.
  • Developed strategic plans for improving operational processes and increasing productivity levels.
  • Performed routine inspections of equipment, supplies, inventory., as needed.
  • Ensured that all operational tasks were completed within established timeframes.
  • Drafted policies, procedures, and protocols related to operations management.
  • Organized special events such as conferences or workshops aimed at enhancing organizational performance.

Assistant Operations Manager

TNT-Speedage Express Pvt. Ltd.
Navi Mumbai
04.2005 - 06.2007
  • Planning, Organizing & Monitoring end to end line haul operations which includes all modes of transportation (Air & Road)
  • Manage the weekly creation and daily management of the line haul schedule and associated systems.
  • Proper implementation of the policies and also is a part of audit team to find gaps and provide time to time solutions.
  • Monitoring commercial connections, vehicles availability and daily follow up for the held back shipments.
  • Maintain the shipment records for each and every client.
  • Work with forecasting team to drive improvement of the base forecast.
  • Manage and perform ongoing analysis to work with appropriate teams to develop and improve scheduling methodologies and systems.
  • Manage and improve scheduling metrics to identify trends and shortcomings and drive scheduling accuracy.
  • Facilitate communication and coordination with different teams and coordinate for the creation of a schedule that meets all stakeholders expectations and concerns.

3Pl Logistics Executive

Safexpress Pvt. Ltd.
Noida
08.2000 - 03.2005
  • Developed and maintained relationships with vendors to ensure cost-effective freight services.
  • Created and implemented supply chain processes for efficient logistics operations.
  • Optimized inventory levels by monitoring stock movements, forecasting demand, and adjusting purchasing plans accordingly.
  • Coordinated distribution activities to meet customer requirements in a timely manner.
  • Managed the selection of appropriate carriers for transportation services.
  • Monitored compliance with safety regulations during transport of goods.
  • Negotiated contracts and rates with suppliers to ensure optimal pricing structure.
  • Analyzed costs associated with shipping materials and products to determine cost-effectiveness of various routes and vendors.
  • Resolved discrepancies between invoices and delivery documentation promptly.
  • Implemented strategies to reduce lead times, improve service levels, and increase customer satisfaction ratings.
  • Reviewed customer orders regularly to ensure accuracy of order fulfillment process.
  • Performed regular audits on warehouse operations for quality assurance purposes.
  • Ensured that all shipments were properly labeled according to company standards.
  • Maintained up-to-date records on shipments including tracking numbers, delivery dates.
  • Provided accurate estimates of transit time based on current market conditions.
  • Coached team members on proper packaging techniques for fragile items or hazardous materials.
  • Assisted in resolving claims arising from damaged or lost goods due to mishandling or other causes.
  • Utilized software systems such as SAP or Oracle ERP for ordering, shipping, receiving, inventory management.

Education

Digital Marketing

WsCube Tech, Jodhpur
08.2023

MBA - Operations

Symbiosis Centre For Distance Learning, Pune
2013

Multi Modal Transport

Institute of Rail Transport, Delhi
2013

Bachelor of Arts - Arts

Delhi University, Delhi

Skills

  • SEO Strategies
  • Generating Brand Awareness
  • A/B and Multivariate Testing
  • Google Analytics
  • Campaign Launch and Lifecycle Management
  • KPIs Identification
  • Market Research and Analysis
  • Decision-Making
  • Cross-Functional Team Collaboration
  • Relationship Building
  • Data Analytics
  • Microsoft Office
  • Strategic Planning
  • Promotional Planning
  • Verbal and Written Communication
  • Project Management
  • Consumer Behavior Research
  • SEO/SEM Strategies
  • Web Content Management
  • Advertising Strategy
  • Social Media Marketing
  • Keyword Research

Languages

English, Hindi
First Language
English
Advanced
C1
Hindi
Proficient
C2

Hobbies

  • Listening Music
  • Reading Books
  • Mimicry
  • Sight Seeing
  • Singing
  • Anchoring

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Performance Marketing Lead - Freelance
02.2023 - Current
Supply Chain Manager - Vivani Industries
07.2021 - 07.2022
Proprietor - Shakuntalam Garments
06.2018 - 06.2021
Products Lister - MCB Exports
08.2014 - 01.2018
Area Operations Manager - Spoton Logistics
01.2012 - 07.2014
Operations Executive - TNT-India Pvt. Ltd.
12.2010 - 12.2011
Assistant Operations Manager - Iron Mountain (I) Pvt. Ltd.
07.2007 - 06.2010
Assistant Operations Manager - TNT-Speedage Express Pvt. Ltd.
04.2005 - 06.2007
3Pl Logistics Executive - Safexpress Pvt. Ltd.
08.2000 - 03.2005
WsCube Tech - , Digital Marketing
Symbiosis Centre For Distance Learning - MBA, Operations
Institute of Rail Transport - , Multi Modal Transport
Delhi University - Bachelor of Arts, Arts
Yogesh Sharma