Digital Marketing Manager
Brand Innovation
08.2023 - Current
Yogesh Chandra
Digital Marketer
New Delhi,DL
Timeline
Master Certification of Digital Markting - Digital Marketing
Delhi Institute of Digital Marketing
05.2023 - 12.2023
Assistant Sales Manager
Merry Impex Pvt Ltd (Swarovski India)
05.2018 - 08.2026
Bachelor of Science - Information Technology
Sikkim Manipal University
01.2010 - 03.2015
Work History
Digital Marketing Manager
Brand Innovation
08.2023 - Current
- Managed and optimized paid campaigns on Google Ads, Meta Ads, LinkedIn.
- Planned and executed lead generation and conversion-focused campaigns with ROI-driven strategies.
- Conducted audience research, keyword targeting, and competitor analysis for campaign success.
- Monitored KPIs such as CPC, CTR, CPA, ROAS, and continuously improved campaign performance.
- Performed A/B testing on ad creatives, copies, and landing pages to maximize conversions.
- Allocated and optimized budgets to ensure maximum ROI and cost efficienGenerated performance reports and insights for clients/stakeholders.cy.
- Planned and executed content strategies across platforms like Instagram, Facebook, and LinkedIn to increase brand awareness and engagement.
- Managed end-to-end social media accounts, including content calendars, posting, and audience interaction.
- Created high-converting captions, creatives, and campaign ideas aligned with brand voice and audience behavior.
- Analyzed performance using insights tools and optimized campaigns to improve reach, engagement, and follower growth.
- Collaborated with designers and content teams to produce visually appealing and engaging content.
- Executed festival and promotional campaigns to drive traffic and sales.
Assistant Sales Manager
Merry Impex Pvt Ltd (Swarovski India)
05.2018 - 08.2026
- Develop and implement effective sales strategies to achieve revenue and growth targets.
- Lead, mentor, and manage the sales team to improve performance and productivity.
- Set sales targets, monitor performance, and ensure timely achievement of goals.
- Identify new business opportunities, markets, and potential clients to expand customer base.
- Build and maintain strong relationships with key clients and stakeholders.
- Analyze market trends, competitor activities, and customer behavior to refine sales strategies.
Prepare sales forecasts, reports, and budgets for management review. - Collaborate with marketing teams to align campaigns with sales objectives.
- Monitor sales KPIs and implement corrective actions when required.
Overview
8
8
years of professional experience
6
6
years of post-secondary education
Education
Bachelor of Science - Information Technology
Sikkim Manipal University
New Delhi 01.2010 - 03.2015
Master Certification of Digital Markting - Digital Marketing
Delhi Institute of Digital Marketing
New Delhi 05.2023 - 12.2023
Skills
- Content marketing
- Marketing strategies
- Audience engagement
- Pay-per-click advertising
- KPI monitoring
- Google analytics setup
- Social media management
- Marketing strategy
- Product promotion
- Data analytics
- Keyword analysis
- Business development
- Google analytics
- Digital marketing
- Team leadership
- Canva-Static Designing & Video Editing
- Adobe Photoshop
- Copywriting and editing
- Google analytics proficiency
- Social media expert
- Email marketing campaigns
- WhatsApp Marketing
Summary
A results-driven professional with over 8 years of experience across Sales, Marketing, and Digital Marketing. I started my career with 5 years in Sales & Marketing, where I developed strong skills in client acquisition, relationship management, and revenue growth. Over the past 3+ years, I have transitioned into Digital Marketing, specializing in Social Media Marketing, Performance Marketing, and SEO.