Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Core Skills
Timeline
Generic
Yogesh Singh

Yogesh Singh

Head Sales and Marketing
New Delhi,DL

Summary

Strategic and performance-focused Sales & Marketing Leader with 14+ years of progressive experience in inside sales, call center operations, admissions management, and revenue growth across EdTech, Higher Education, and IT sectors. Expert at P&L ownership, scaling businesses, optimizing multi-channel sales funnels, and building high-performing teams across India. Adept at forging strategic alliances, university partnerships, and leveraging data-driven strategies to accelerate growth. Recognized for driving operational excellence, expanding market share, and transforming underperforming functions into revenue centers.

Overview

14
14
years of professional experience

Work History

Head - Sales & Marketing

SHEERCLIMB EDUCATION SERVICES PVT. LTD.
06.2024 - 07.2025
  • Managed the end-to-end admissions lifecycle for undergraduate and postgraduate programs, career counselling, and driving strategic partnerships with universities and channel partners while leading pan-India multi-geographical teams.
  • Spearheading overall sales, marketing, and admissions operations for multiple partner universities and educational institutions.
  • Leading a 120+ member team comprising counsellors, outreach managers, and channel partners to achieve monthly and annual targets.
  • Established strategic alliances with leading universities to expand partnership opportunities and strengthen admissions pipelines.
  • Designed and implemented admissions funnel optimization strategies, improving conversion ratios and reducing lead leakage.
  • Developed digital marketing and social media campaigns to boost student engagement and increase brand visibility.
  • Streamlined vendor onboarding and management processes, reducing operational delays and ensuring faster application turnaround times.
  • Built and executed multi-channel lead generation campaigns, resulting in a significant increase in quality inquiries.
  • Negotiated strategic partnerships with institutions to secure preferential collaborations and increase student intake.
  • Introduced data-driven dashboards to monitor lead performance, team productivity, and admissions funnel efficiency.
  • Conducted regular training and coaching sessions to enhance counselor skills and improve closure rates.
  • Devised market penetration strategies to expand into Tier 2 and Tier 3 cities, increasing overall application volumes.
  • Forged long-term university relations, enabling exclusive tie-ups and program-specific promotions.
  • Collaborated with academic and operations teams to improve student onboarding and program delivery experience.
  • Led pricing and promotional strategies across partner institutions to maximize profitability and competitiveness.
  • Oversaw end-to-end student experience from counselling to onboarding, ensuring high satisfaction and retention rates.

Manager - Call Center Operations

MARWADI UNIVERSITY
Rajkot
05.2022 - 06.2024
  • Managed the UG and PG admissions lifecycle, call center operations, and drove application-to-enrollment conversions through efficient funnel management.
  • Directed and managed a team of 30+ counsellors handling end-to-end student queries, counselling, and admissions conversions.
  • Designed call center processes to improve service quality and reduce response times significantly.
  • Implemented data-driven dashboards for real-time tracking of lead performance, application status, and closure ratios.
  • Enhanced lead nurturing strategies through personalized follow-ups and targeted outreach.
  • Conducted competitive analysis to understand market positioning and refine admissions strategies.
  • Collaborated with the marketing team to execute outreach campaigns for lead generation and brand awareness.
  • Partnered with academic teams to address student concerns and streamline the onboarding process.
  • Created and enforced service-level benchmarks to ensure high-quality counseling interactions.
  • Introduced CRM-based automation to track student engagement and improve conversion efficiency.
  • Led admission drives across schools, coaching centers, and online channels to maximize enrollment.
  • Developed student-centric communication plans to address application issues and reduce dropout rates.
  • Trained and mentored new team members to improve counseling quality and productivity.
  • Worked closely with channel partners and regional outreach teams to drive admissions in key territories.
  • Negotiated partnerships with educational consultants and feeder institutions to expand market reach.
  • Successfully handled high-volume admission cycles, ensuring smooth operations and timely closures.

Head - Sales & Marketing

STELLAR DIGITAL (ForumIAS Academy & Flavido)
New Delhi
10.2016 - 02.2021
  • Built and scaled the sales, marketing, and operations verticals from scratch, positioning ForumIAS Academy among the leading UPSC coaching brands.
  • Designed and executed multi-channel marketing campaigns to boost inquiries and registrations for offline and online programs.
  • Led a team of 100+ inside sales executives, content creators, and marketing specialists.
  • Drove significant revenue growth by improving lead conversions across digital, telephonic, and walk-in channels.
  • Forged partnerships with academic influencers and channel partners to enhance brand visibility.
  • Integrated CRM tools like Salesforce and Leadsquared to automate lead capture, reduce leakage, and improve reporting accuracy.
  • Introduced targeted pricing strategies for flagship programs to maximize profitability.
  • Led campaigns for high-demand courses, including IAS preparation, essay writing programs, and interview coaching.
  • Improved student engagement strategies through webinars, live sessions, and interactive forums.
  • Negotiated with vendors for cost-effective digital ad placements and outreach partnerships.
  • Devised competitive market positioning strategies to differentiate the brand in a saturated coaching ecosystem.
  • Led data forecasting to align marketing budgets with revenue goals and admissions targets.
  • Created exclusive collaborations with faculty to enhance program credibility and student trust.
  • Oversaw the digital transformation of traditional operations, driving a hybrid learning model.
  • Designed customized content plans to cater to UPSC aspirants' evolving needs, improving enrolment rates.

Team Lead - Inside Sales

APPLECT LEARNING SYSTEMS PVT. LTD. (Meritnation.com)
New Delhi
05.2015 - 09.2016
  • Led a 15-member inside sales team driving subscriptions for IIT-JEE, NEET, KVPY, Olympiads, and other competitive exam programs.
  • Developed sales playbooks to improve pitch quality and objection handling techniques.
  • Executed structured outreach campaigns to boost demo bookings and program sales.
  • Improved lead quality through effective segmentation and personalized engagement strategies.
  • Partnered with the product team to optimize program features based on student feedback.
  • Ensured team performance tracking using CRM-based monitoring systems and analytics dashboards.
  • Collaborated with the marketing team to design effective ad creatives targeting high-intent leads.
  • Maintained strong relationships with parents and students to drive referrals and repeat sales.
  • Achieved high cross-sell and upsell ratios by leveraging customer data insights.
  • Delivered consistent coaching to the sales team to improve closure capabilities.
  • Ensured seamless post-sales support for smooth onboarding and retention.
  • Represented the organization at education fairs to strengthen brand visibility.
  • Engaged with academic counselors to align sales with learning outcomes.
  • Created incentive structures to boost team morale and performance.
  • Provided regular performance reviews and career development guidance to team members.

Account Manager - US Sales & Support

ELI RESEARCH (INDIA) PVT. LTD.
Faridabad
10.2011 - 04.2015
  • Drove end-to-end SaaS sales cycles for medical coding solutions, targeting hospitals, clinics, and healthcare providers across the U.S.
  • Generated, nurtured, and closed leads by positioning cloud-based SaaS platforms for improving medical coding accuracy and compliance.
  • Built strategic relationships with key stakeholders, including hospital administrators, coding managers, and compliance officers.
  • Conducted consultative selling to map SaaS product features with client pain points, resulting in faster adoption.
  • Delivered customized product demos and tailored SaaS presentations to decision-makers across healthcare institutions.
  • Developed sales proposals and contracts aligned with HIPAA compliance and U.S. healthcare regulations.
  • Collaborated with the product and tech teams to provide client-specific SaaS feature enhancements.
  • Utilized CRM-driven reporting to track leads, conversion funnels, and subscription renewals.
  • Led onboarding sessions and user training programs for medical coders to ensure seamless SaaS adoption.
  • Designed outreach campaigns targeting healthcare providers, achieving higher demo-to-deal conversion rates.
  • Conducted market research on U.S. medical coding practices and SaaS adoption trends to refine the GTM strategy.
  • Handled account escalations and coordinated with customer success teams to maintain high client retention.
  • Provided feedback to the product development team for SaaS performance optimization and client-specific requests.
  • Represented the company in U.S. healthcare webinars and SaaS-focused client forums to drive brand awareness.
  • Ensured strict adherence to HIPAA, CMS guidelines, and U.S. data protection regulations during SaaS implementation.

Education

Graduate - Computer Application

NIMT
01.2007

Career Edge Certification - undefined

NIIT
01.2008

Skills

  • P&L Ownership
  • Business Expansion
  • Strategic Alliances
  • Team Building
  • Stakeholder Engagement
  • University Partnerships
  • Change Management
  • Inside Sales Leadership
  • Revenue Acceleration
  • Lead Conversion Optimization
  • Admissions Funnel Management
  • Channel Partner Development
  • B2B & B2C Strategy
  • CRM Automation
  • Brand Development
  • Social Media Strategy
  • Digital Marketing Planning
  • Outreach Campaigns
  • Market Expansion Strategies
  • Competitive Landscape Analysis
  • Sales Process Optimization
  • Performance Metrics Tracking
  • Coaching & Guidance
  • Forecasting & Planning
  • Vendor & Partner Management
  • Cross-Functional Collaboration

Websites

Accomplishments

  • Increased sales revenue by 27% YoY using CRM and performance metrics.
  • Achieved 35% growth in inquiry volume through digital campaign management.
  • Built and scaled national sales, support, and franchise teams of 500+ professionals.
  • Spearheaded CRM transformation projects reducing lead leakage by 40%.

Core Skills

P&L Ownership, Business Expansion, Strategic Alliances, Team Building, Stakeholder Engagement, University Partnerships, Change Management, Inside Sales Leadership, Revenue Acceleration, Lead Conversion Optimization, Admissions Funnel Management, Channel Partner Development, B2B & B2C Strategy, CRM Automation, Brand Development, Social Media Strategy, Digital Marketing Planning, Outreach Campaigns, Market Expansion Strategies, Competitive Landscape Analysis, Sales Process Optimization, Performance Metrics Tracking, Coaching & Guidance, Forecasting & Planning, Vendor & Partner Management, Cross-Functional Collaboration

Timeline

Head - Sales & Marketing

SHEERCLIMB EDUCATION SERVICES PVT. LTD.
06.2024 - 07.2025

Manager - Call Center Operations

MARWADI UNIVERSITY
05.2022 - 06.2024

Head - Sales & Marketing

STELLAR DIGITAL (ForumIAS Academy & Flavido)
10.2016 - 02.2021

Team Lead - Inside Sales

APPLECT LEARNING SYSTEMS PVT. LTD. (Meritnation.com)
05.2015 - 09.2016

Account Manager - US Sales & Support

ELI RESEARCH (INDIA) PVT. LTD.
10.2011 - 04.2015

Graduate - Computer Application

NIMT

Career Edge Certification - undefined

NIIT

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Yogesh SinghHead Sales and Marketing