YOGITA MALIK

• Managing the development and maintenance of all company digital product data utilizing spreadsheets, templates, and e-commerce platforms
• Managing the company's website updates on a weekly, monthly and quarterly basis to align with master merchandising initiatives and calendar
• Ensuring efficient and timely loading and effective searchability for all product data content
• Writing and managing the company's website's content to ensure market visibility and search engine visibility
• Creating product marketing content (including but not limited to - sales enablement documentation, case studies, product videos, website copy, blog posts)
• Devising B2B and B2C marketing campaigns in conjunction with the sales team to acquire and retain customers
• Analyzing the company's website analytics on a timely basis to make informed marketing teams

• Undertook writing projects for companies in the healthcare, waste management and baby products sector
• Advised on content strategy including report on social media listening and monitoring.

• Managed all content and social media efforts for the company
• Collaborated with subject matter experts to source information and deliver content copies as per their needs.
• Created a tactical editorial calendar and monitored its implementation throughout
• Created the company's first ever social media strategy complete with a social selling component for sales
• Collaborated with influencers and thought leaders to create brand awareness
• Syndicated content on third-party websites to increase website visits and leads
• Measured and optimized content across all channels
• Proactively fulfilled all writing needs including press releases, blogs, and white papers
• Used the popular social automation tools - Buffer to schedule a running stream of content for all social channels
• Regularly monitored content performance and lead generation funnels on HubSpot
• Collaborated across teams to develop content that caters to specific needs and translates into measurable results.

• Created briefs, wrote and managed content for all external as well as internal facing communications mediums including blogs, e-books, SEO landing pages, case studies
• Built and maintained a strong liaison with sales to deliver strategic content that is focused on lead generation
• Built collaborative relationships with external websites for syndicating content to bring in-bound links to our
• Public website and other web properties
• Networked with influencers and guest bloggers to expand the reach of our content
• Collaborated with senior leadership to lead and launch the company's public website with a keen focus on SEO optimization
• Mentored and lead a team of two for content writing
• Promoted content through social channels by participating in relevant Twitter chats and building a network on
• Industry influencers and guest bloggers
• Monitored content on metrics including website visits, conversions, new opportunities to continually improve
• The content performance.

• Created a strategic ready-to-implement communications plan for the company backed by a thorough understanding of the current trends in the healthcare technology industry
• Made recommendations focusing on communicating effectively with key audiences through traditional as well as digital communications
• Plan was graded an ‘A' grade by Georgetown faculty.

• Assisted with marketing initiatives across multiple product lines including competitive analysis, new product development, general research, and content management
• Measured marketing campaign results and developed reports and analysis in Excel
• Worked with Salesforce.com CRM database to organize sales and marketing lead lists
• Evaluated product features and helped in putting together a product development roadmap.

• Collaborated with team and built an integrated marketing communications plan that positioned NRF as a thought leader in mobile technology.
• Recommended strategies based on a customizable ‘Launch Kit' that reflected the needs of over 100 retailers in the mobile proficiency continuum.
  

INTERNAL COMMUNICATIONS

• Ideated on the new intranet design incorporating the company's communications needs, which resulted in 30 % increase in the number of hits on the intranet.
• Wrote content for and disseminated information through the company's internal magazine, newsletter, press releases and website content to over 7000 employees.
• Successfully managed company microsites and multicultural internal communication campaigns to engage employees from over 80 global locations.
• Devised a successful company-wide internal marketing campaign for improving employee engagement and gaining visibility. Campaign won the prestigious ABCI (Association of Business Communicators of India) Award 2011 for ‘Best Online Campaign'.

EXTERNAL COMMUNICATIONS

• Provided content for the company's online digital properties.
• Coordinated and built relationships with the media to strengthen the company's positioning.
• Created media dockets including corporate presentation and company fact sheets in collaboration with business heads and the design team.
• Maintained media lists for outreach efforts.
• Conducted weekly media analysis of the company's presence in print and television media.
• Devised a Corporate Social Responsibility (CSR) campaign to achieve the company's CSR goals chalked out for the year.

• Designed end-to-end marketing campaigns for two key clients after doing thorough research of the target audience.
• Built a strategic Corporate Philanthropy plan, intertwining a CSR initiative with the existing business assets of Percept.
  

• Created and disseminated weekly newsletters to over 30,000 employees.
• Organized internal language training and soft skill training programs for employees.
• Developed comprehensive content for the global TCS intranet site.